An e-commerce website is essentially a website design that incorporates the fundamentals relevant and vital for successful e-commerce transactions. An inspired and effective Ecommerce Website Design must have ways it delivers for the e-commerce sites to thrive and blossom.
Today, COVID-19 has redefined business and working strategies. More businesses are online and operate with e-commerce designs for maximum customer engagement. With this there is a need to have a proper guide for designing small business websites so that it will help the business to build engaging websites for customers.
But the question is how can you enhance your e-commerce website design? What are the basics, essentials and fundamentals to make it engaging in converting and driving business volumes? This is how.
Best Ways to Enhance Your E-commerce Website Design
#1. Mobile-Friendly and Responsive
Today, more than 80% of online searches happen on mobile devices like smartphones, tablets, phablets, smart gadgets or laptops. Mobile-friendly or responsiveness means adaptable to mobile screen viewing and usage. Mobile responsive sites save businesses the hassles of making separate mobile version sites which raises the cost.
Non-responsive mobile sites miss the chance of accessing a large pool of customers on mobile devices. Most users use mobile phones or digital devices to search for different resources online.
And these figures keep growing and increasing every day. E-commerce sites must be mobile responsive and friendly to engage and convert large potential markets.
That’s why it is unthinkable or impossible to build or design an e-commerce website without incorporating this vital element in the very basic of designs. So much is at stake here considering the staggering figures to cover in the potential customer base and its benefits to the businesses.
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#2. Universal Payment Interfaces (UPI) and Gateway
Mobile responsive e-commerce sites always ensure smooth navigation and mobile payment solutions (UPI). Without the ability for online payments, it’s unthinkable to manage let alone run an e-commerce site. UPI’s help simplify and modernize the outlook, relevance and functionality of an e-commerce website design.
Additionally, UPIs or payment gateways simplify and expand business reach seamlessly with longer working hours. This is because with online business there’s no limit to working hours and services. This incorporation into e-commerce site design is futuristic caters to several demographics addresses several business needs and makes transparent/accountable business and financial management.
#3. Fast, Secure and Simple Checkout Process
Most users are abandon e-commerce site carts due to hard checkout processes or slow responsiveness. When too much information is asked at the outset to make purchases or even create accounts on the sites users turn away fast.
The only valid or relevant information request required includes shipping address, name, and payment details or mode. Payment modes or options are sensitive and must be clear. Retargeting campaigns convince people to come right back to your site and complete their purchase.
Besides, improving UX with streamlined processes is vital. Robust site security guarantees and exceptional browsing experiences with SSL certificates motivate customers. Since e-commerce deals deal with sensitive personal and financial data, consider having e-commerce plugins and extensions help secure sites.
#4. User Experience and Interactive Design
Customized content provides suggestions based on users prior transactions or interactions with an e-commerce site. More so, it helps users search and find their favourite products or services. It also speeds up the shopping process and finalizes sales in shorter times when compared to ordinary transactions.
Additionally, seamless online user experiences with interactive website design engage and thrill prospects, users and customers alike. It allows active user engagement, interactivity and automated user experiences. That helps improve UX. Interactive actions may include voting on a range of issues or topics, filling out forms, entering locations, budget calculators, and leaving comments or rating service quality.
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#5. Simple Navigation Menu and Rich Content
Navigation Menu bars are all about simple user interaction and navigation of the site pages in search of whatever they are searching. The navigation menus must appear on all pages for maximum ease, at the top of the page. Menu bars that appear vertically on the left or in F format with rich content can be adapted and used for better effect and appearance.
Precise and simple to understand options in well-composed content on the sites in the drop-down menu easily organize and present site pages minus sensory or visual overload. This is critical to retain customers with lower patience levels and also those accustomed to waiting long for pages to load or open.
Simple navigation affect areas like high user retention, affect and impact conversion rates positively, present website designs in a professional light, win more users and prospects at a higher rate, have a multiplier effect in the business volume, drive SEO value, improve business visibility and overall trustworthiness and reliability.
#6. Contact Information Details
When potential customers have issues of concern or questions when viewing the e-commerce sites, contact us or contact information deliver the necessary details. The contact information also helps give a sense of trust and reliability to the customer. It is good to add as much contact information as possible like email address, phone number, hours of operation, contact form, or widgets to let them send social messages via the website.
Besides, customers tend to draw further conclusions based on openness and approachability or access to e-commerce sites. Contact information avails or states clearly the levels of access and responsiveness. Therefore in any website design, this element is added with as much information as possible to ensure that prospects and customers make decisions from points of confidence and trust.
#7. Add FAQ Page
The FAQ page is an abbreviation for Frequently Asked Questions online. The page is vital for e-commerce sites as it avails all possible questions and answers from users. The FAQ page helps to create and highlight a transparent, accountable and reliable page about services, products, policies and payment details. Transparency is vital to winning the trust of the customers online. Also, customers like to be informed and updated in advance.
Also, it is important to note that, for any Website Design Company, FAQ pages save time as they get rid of always answering the same questions over and over. For e-commerce businesses or even any other type of business, time is of the essence in a very competitive field where decisions are done with analytics bear results in the ROIs.
#8. Social Media Optimization
It is impossible to imagine e-commerce sites without social media links. As a standard portion in their layout, several e-commerce sites have direct social media or website link buttons. The social media link icons in the e-commerce web design invite or convert customers to keep in touch while enticing them into long-lasting customer and brand relationships. Social media links on e-commerce sites also boost Search Engine Optimization and SERPs rankings.
With a diversity of social links and connections to consider, there are ample opportunities to ensure that the e-commerce website is discoverable, visible and prominent to several demographics of customers and prospects. Today the best or most popular e-commerce sites have buttons with links to their social media handles.
These include social icons in e-commerce web design that invite customers (CTAs) to keep in touch and inspire or encourage them to stay for more long-term customer/brand relationships.
Social media links in e-commerce websites are proven boosters of SEO rankings. When the social links open to business social media accounts in new tabs, they also ensure prospects and customers don’t leave the sites entirely.
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#9. Customer Review and Feedback
Reviews and feedback have a great impact on the e-commerce business. Customers may not see the services and products physically but they judge the services and product as they read other users opinions and feedback.
By adding positive reviews and feedback from other users it affects other user’s ability to form opinions and decisions. Product or service reviews and feedback offer the completion of the successful delivery of the product. By messaging, emailing or asking through pop-up windows after orders add a great dimension to service delivery.
With these fully evolved Ecommerce Website Design extras, it is easier to convert prospects into real customers and affect the overall ranking of e-commerce sites in the SERPs. Moreover, though the best e-commerce website designs present several challenges they also bring out the best in the most talented and gifted website designers who thrive on tough skilled design.
For the best website design company, these designs possess and have all the inputs that most clients require to design mega sites with smart, professional, highly converting and ultimately bring higher ROI for their online businesses.
About the Author!
John is a professional technical and generic writer with a knack for exploring and demystifying all technical aspects in the IT world to the reader. With a passion for the outdoors, adventure and travel he strives to bring myriad approaches while unravelling all there is to know and discover in the SprinkDigital Social Media Marketing Services and its related fields. He is an avid blogger, author and expositor on a diverse range of topics and subjects of interest.