You are an entrepreneur with a great business idea. You have also developed an impressive website for your brand. But is that enough to flourish your brand on the internet? Unfortunately, it isn’t. The next step is to get your website noticed and generate traffic. It is crucial for a website to attract quality traffic.
Website traffic is the number of visitors a website gets over a specific time. Traffic can be measured in days, weeks, or months. Traffic analytics help website owners to understand their viewers even better. The backend of the website documents visitor profiles that can then be collected and presented in reports later.
This includes information about how much time a person spends on the website. It also provides information on the most viewed pages of the website, where the traffic is coming from, demographics, etc.
Importance of Website Traffic
Is website traffic significant? Would it provide any benefits to your website? The traffic is one of the defining factors that gives credibility to your webpage. Not only does it help you get noticed and create brand awareness on the internet, but it is the driving force behind any online business’s profits and ROI.
Branding hacks to bring more traffic to the website
Now that you know what the website traffic is and why it is necessary. Let us dive into ways how you can drive good traffic to your website and achieve your goals.
#1. Optimize your website
Website optimization is not a complicated process. Optimization ensures that the website is both search engine and user friendly. There are a lot of easy techniques and tools to optimize the website.
The key to driving the right website traffic is using the right keywords. Keywords are little gold coins that put you on the top of search engine rankings. These are common words and phrases that are most likely to be used in your website’s niche. For example, your website is related to the baking industry.
You want to sell baking and decorating tools. To ensure the website appears at the top of the search engine, the businessperson can use keywords such as cake pans, measuring spoons or cake stands, and so on. One of the easiest ways to identify which keywords to use is to understand user intent and what words people are most likely to type in the search bar when searching for a product/service in your niche.
Another thing to keep in mind is to make sure your website is active. A static website ranks lower and has a smaller chance of getting any traffic on the website. The website eventually is lost in the endless clutter on the internet and does not reach its targeted audience.
#2. Create backlinks
A backlink is your website’s way of making meaningful connections with other content creators on the internet. In simple words, one website links content to another website and generates organic traffic through those links.
In fact, backlinks created with the help of quality content are criteria for the Google algorithm to rank pages on search engines. A high-quality backlink ensures the trustworthiness and authority of the website.
There are a lot of ways to create beneficial backlinks. One way is to identify websites in your niche and cross-check the backlinks available on the websites.
Any backlink that is broken can be your jackpot! You can reach out to the publisher and request them to replace the broken link with your website’s link. This is a very efficient way to create quality backlinks.
Another great way to create backlinks is by taking advantage of your writing skills to create personalized quality content. When you are starting fresh, few people know you.
Writing a blog for a known website will put your name out there. It will not only help you create a backlink, but it will also help to get recognition among a wider audience.
Local Influencers and journalists are another effective way to get backlinks. Make sure to pitch your website in a manner so no one can say no to link their website with your content.
#3. Giveaways and Promotions
Giveaways and promotions are a fun way to drive more traffic to your website. Everybody loves to win freebies. Everyone who enters the contest will visit the website every day in anticipation.
Even if they do not win, they will become familiar with your brand. The contestant who wins will get a reward and a sense of accomplishment. Your brand will become their go-to brand. Regular contests will help to retain existing visitors and increase the number of new visitors.
The contests must be fun, though. For instance, a baking website can ask its customer to show their best creations using their product. This is also a way to create user-generated content, which is always useful for creating quality content on your website.
Social media platforms are your best friends when promotions are concerned. The businessperson can upload a mesmerizing picture with an interesting caption on social media platforms.
Another way to promote the giveaway is by contacting the bloggers. You can collaborate with other businesses as well to make things more interesting. It will help to promote giveaways and make new contacts.
4. Make YouTube your friend
More than 2 billion people in the world use YouTube. That’s a lot of people for just one website. An active presence on the video-watching platform can drive the audience to your website. Channel your inner creativity and make videos related to your brand.
You can add the link to your website on the YouTube banner. It is commonly the link to your home page but the link of the page containing information relating to the video. For example, if you make a video about how to paint a wall. You can add the link to the page that contains all the relevant information for doing the job.
Another way is to use YouTube cards. These cards usually appear at the end of the video. These cards are interactive and help to redirect traffic to other useful videos or links. A verbal call to action will help the viewers to find the link easily.
#5. Follow-up with emails
Contrary to popular belief, emails are a great way to reach out to customers. Email marketing can be used for creating brand awareness and sending out newsletters. Emails can also be sued for informing your customers about new and upcoming promotions and contests.
Business owners can add a subscription button on their website to collect relevant information from visitors and offer exclusive discounts. These discounts are a great way to retain traffic on the website. It also helps to market your brand via word of mouth.
#6. Answer queries
People come on the internet searching for an answer to a query or a solution to a problem. Some websites exist for the sole purpose of answering questions by providing useful information. Few examples of such websites are Quora and Reddit.
You can use these websites to your advantage by answer queries on keywords relevant to your website’s niche. However, do not spam every question. It is not a good practice. Always ensure that your solutions are relevant and informative for the person.
For example, if a person asks for help related to a math problem, do not give them a recipe for a cake only for linking your website.
#7. Podcasts are the new thing
A podcast is a great way to generate traffic to your website. Suppose you are confident with speaking to an audience and have sufficient knowledge about a particular subject. A podcast can be your go-to marketing strategy.
The most successful podcasts inspire people in ways they never thought were possible. For example, if the podcaster is a painter, the love s/he has for colors will reflect in their words and inspire others to go to their website and view their work.
Not everyone can afford to start a podcast, though. There are a lot of technicalities to it. It does not mean that they cannot use a podcast as a mode of marketing. They can appear as guests on other podcasts. For example, a struggling singer may not have the resources to start a podcast. They can showcase their talent by appearing on other’s podcasts as a guest.
#8. Bloggers can help you
Bloggers and influencers are people with millions of followers on social media. Every brand that an influencer endorse generally experiences a hike in its online traffic and sales. For example, if a blogger has a million followers and they tweet about your website or put up a story, a big chunk of their followers will see it.
This will, in turn, increase both your brand awareness and online traffic numbers. However, when reaching out to the blogger, do not force them. A forced endorsement will not serve the intended purpose. You can try giving a sample of the product to the blogger. In fact, you might even have to pay them. But that’s ok; the benefits will be worth it!
#9. Guest Posts on your website
An easy solution to keep your website active is to invite guest bloggers to create content for your blog. The writer will promote their article. The guest posts also drive additional traffic to your website. It is always a good idea to connect with new people.
Guest posts not only engage the audience on the website. It also engages the audience on social media platforms. It, in return, increases the traffic on the website. Guest posting is also an excellent way to help other websites create backlinks on your site to build its authority and improve its Google rankings.
#10. Maintain social media presence
Social media is a world in itself. It can be a great way to drive traffic to your website. It is necessary to have an active profile on all relevant platforms.
It is imperative and worthy to treat your social media pages in the same way you treat your website. One can optimize these pages to make them search engine friendly. It will ensure that you appear at the top of the search.
Connecting with customers is also a great way to stay active. Social media platforms provide the opportunity to engage with customers. It allows the audience to talk to you directly and exchange feedback for helping you improve your product.
Make sure their concerns get addressed timely and efficiently. The businessperson should make sure that the customers feel welcome to your page.
Everybody on the internet strives to make their content go viral. Viral content is a great way to attract people to the website if it is humorous. Memes can be a funny video or a picture, or a gif.
Websites are the face of the brands. It is necessary to have an engaging website for any brand. As daunting as it sounds, increasing the views of your website is not difficult. With a few strategic moves, business owners can boost online traffic.
A website visit is not beneficial if it doesn’t generate any profit or contribute positively to your brand’s online image. You should always ensure that you drive good traffic to the website instead of merely large volumes.