TikTok is the latest social media trend, with more than 1.5 billion downloads on the google app and the app store. It is the fourth most downloaded app in the world, with 500 million monthly active users.
TikTok is more popular among teenagers and youngsters with the age limit of 16 to 24 years. TikTok is undoubtedly a powerful platform for individuals and business owners to market their brands around the world.
Compared to other social platforms, TikTok is unique for focusing on authenticity and creativity. Short-form videos are unique for the platform’s success. A variety of trending videos are live and die on TikTok every day. Lip-syncing, dancing, facial expression, and music videos are more viral on TikTok.
Also, it enables everyone to be a creator to make short-form videos. TikTok allows business accounts to start their business on TikTok through engaging videos.
In 2021, social media will be empowering in the world of digital marketing. TikTok is the best social media app for all small, large businesses and marketers to promote their brand.
If you run a small business and decide to run your business on TikTok, here are eight valuable tips you get started.
Let’s get elaborated.
Table of Contents
- Set up your business TikTok account
- Draw engaging profile
- Create the best content for TikTok users
- Partner with perfect creators
- Know about TikTok FYP
- Launch a TikTok hashtag challenge
- Take TikTok advertising feature
- Find your metrics
8 TikTok Tips for Small Business
#1. Set Up Your Business TikTok Account
First, you need to download the app from google play store or app store. If you do not want to download the app from your mobile device, now TikTok allows you to create an account through the web.
Then open the app and click the option sign up by phone or email. Next, you will be entering your date of birth for confirmation and set up a user name and enter your business email and password to set up your business account.
Next, you will choose a unique username that is effective for your business and handles other social networks. After finishing the procedure, now that your account is active. Next, you need to customize your TikTok profile.
#2. Draw Engaging Profile
The profile is the perfect place to show who you are and what you do for other users and audiences. You need to add your business name as a username and upload your brand or company logo as your profile image, draw a business bio with keywords, and link to your website and social media platform.
The profile is needed for all the social platforms because your profile helps users decide whether or not to follow you. So, making a killer profile with perfect information is essential to run your brand successfully on TikTok.
#3. Create Best Content For TikTok Users
Trending and the hottest part of TikTok are its video contents. Lots of viral content lives and dies on TikTok every day. Competitors upload different types of content with attractive filters and effects.
You don’t copy other users’ format; you need to follow your own style and create such valuable and engaging content.
Funny and entertaining contents are viral on TikTok. First, you need to understand the platform’s features are important to create your content more valuable. So, you can track what type of content is going more viral and what kind of content get a wider reach, and better engagement on TikTok is essential before starting to create your TikTok videos.
#4. Partner With Perfect Creators
Influencer marketing is important for all social platforms. Like Instagram, Facebook, and YouTube, you can use influencer marketing to expand your brand reach. Influencers play an important role in all social media because they have a massive audience with varying degrees of influence.
As a brand, you need to approach perfect and relevant influencers and propose a working relationship with them. Nowadays, most people purchase products based on celebrities’ and influencers’ recommendations.
Partnering with a creator on TikTok gives you an opportunity to connect with their audience. Here are few ideas to partner with influencers on TikTok:
Hashtags are the pillars of your brand reach; it helps to find your TikTok contents quickly. Partner with influencers helps to promote your brand’s hashtags challenge among their audience.
dIt would help if you allowed TikTok creators to post their contents directly from your account. Takeovers cross-promoted on both your account and influencers account.
Also, here are some tips for working with influencers on TikTok:
- Influencer marketing is more valuable for your brand’s growth because they have a huge audience engagement and respect. If you have an effective partner, you need to give creative freedom in the content they create with your brand.
- For all social media marketing strategies, it is important to have a clear goal in mind. You need to measure the outcome of your influencer’s account, like their audience and sales growth, accounts of success, and campaign participation.
- Last but not least, don’t just partner with the biggest influencer. Make sure you are working with more values, and their audience fit for your business.
#5. Know about TikTok FYP
When you first download TikTok, you need to know about some essential terms on TikTok. One of the important parts is TikTok “For You Page.” The For You page is TikTok’s home feed, and it is the first page on TikTok. It appears when you open the TikTok app.
The For You page is TikTok’s recommendation part. All the TikTok users get videos of themselves on this feed. The page gives such results as more views, more likes, and more followers.
If your posts have a massive TikTok Likes, your profile will gain a positive impression and users attention shortly. Also, if you are new to this platform, you need to gain an initial boost for your business reach.
#6. Launch A TikTok Hashtag Challenge
Hashtag challenge helps to promote your business on TikTok; also, it drives user interaction and engagement.
The trendiest part of TikTok is its hashtag challenge. One of the excellent ways to promote your business on TikTok is launching hashtag challenges.
There are tons of hashtag challenges circulating on TikTok every day. Dancing and lip-syncing challenges are more viral on TikTok. Most of the brands can make their challenges or participate in existing challenges.
So, make sure to create your challenges with specific hashtags that reflect your brand. Also, you can participate in other users’ challenges that help to build your online community.
#7. Take TikTok Advertising Feature
After a few years of launching, TikTok has introduced a great TikTok ads feature. It is one kind of TikTok marketing strategy to spread your business on TikTok. TikTok provides four unique types of ads; they are:
- In-Feed native ads
- Brand takeovers
- Hashtag challenge
- Branded lenses
Let’s get detailed.
1. In-Feed Native Ads:
It is similar to Instagram and Snapchat story ads; it is placed at the bottom of the TikTok videos or in the part of the video queue.
These types of ads are to support multiple features, such as website clicks and app downloads.
2. Brand Takeover Ads:
The brand takeover is a full-screen ads type and appears when the user enters the app.
It is one kind of expensive ad because TikTok will show only one brand takeover ad per category to a user each day.
It allows you to create images, videos, and GIFs for your ads, and it can be linked to your landing pages or hashtag challenges.
3. Hashtag Challenge Ads:
Hashtag challenges go viral on TikTok; most of the popular brands can take advantage to create and participate in engaging challenges. If you can use promoted hashtags for your challenges, your ads will get more engagement shortly.
4. Branded Lenses:
It is similar to Snapchat 2D, 3D lenses for their images and faces. Brands can use these lenses in their ads that help to show their posts more attractive.
#8. Find Your Metrics
The last thing you want to do is track your TikTok analytics. It is needed for your business growth and reaches. You need a TikTok pro account to find your metrics. This tool provides an overview and insights into your monthly and weekly views, trending videos, and followers’ growth.
How to set up a TikTok pro account?
- Go to your TikTok profile page and open the privacy and settings page.
- Choose the “Manage my account’ option.
- Tap on “Switch to Pro Account” and follow the instructions.
TikTok provides three types of analytics they are:
Overview: The overview tab gives the overall performance of your TikTok profile, such as the total views, followers, and content growth.
Followers Insights: the follower’s tab helps to know about your follower’s count and their activity in the last 7 to 28 days.
Content Insights: It is needed for your business success. This tab shows your content strategy in the last 7 to 28 days, like what type of content goes viral on TikTok, which one gets more engagement and views.
Make sure to track these results for your page and get an idea to develop your posting style and content strategy.
I hope now TikTok makes a little more sense for you. If one of your business targets is to reach a younger audience, TikTok is the perfect and effective place to capture their attention.
Make sure to follow these tips for your TikTok promotion, and you will get massive success.
Don’t miss out on this amazing platform for your business!.
About the Author!
Alison Williams is a social media content writer who works at Flatfitty, she is an experienced social media analyst, and her passion is to contribute to engaging content for authority blogs and websites.