Engaging in brand marketing is a challenging task. The scope of the project is so vast that people often decide to give up and continue to execute plans devised years ago. In reality, the situation is quite different. While any effort made towards promoting your brand or expanding its reach has to be carefully laid out, it is not “mission impossible.”
There are proven branding design tips and marketing strategies for a brand that can help innovate your efforts or kickstart the branding strategy from scratch. We have compiled a list to help you out and provide a fresh insight into branding design tips and marketing strategies.
Let’s see how simple tools such as the online quiz maker and social media planner can help your brand become recognizable and reach more people.
Personalize Marketing Strategy
Did you know that more than half of your potential customers basically hate when they are being treated like a number by a brand? The non-personalized approach is soon going to be a thing of the past. This is why you should start building your prospects, leads, and customer database as quickly as possible.
Learning about the people you are doing business with can help you address their concerns, needs, and wants, and improve your brand image by expanding brand awareness. The best way to start is to segment your email lists.
Create Lead Quizzes In Your Brand Image
There is not one article online that talks about branding efforts without mentioning consistency. Whatever you do to improve your brand standing in the specific market, you have to make sure that all your materials and content reflect your brand image. And that includes lead quizzes too!
An online quiz maker can help you create magnificent lead quizzes and delight your customers.
Lead quizzes can be customized to look exactly how you want them. You can create quizzes for your landing pages, social media marketing campaigns, websites, or email campaigns. Additionally, modern online quiz maker tools have cool features to help you quickly see what your audience thinks about your innovations and what they expect to see in the future.
Get In Font Of The Competitors’ Consumers
If you are operating in a highly competitive market, you can walk the paths if your competitors already chopped through the heavy forest. To do this, you will have to leverage online paid ads platforms.
Your marketing department knows best where your audience is. You have several options, though: Google Ads, Facebook, Twitter, Instagram, and LinkedIn ads.
Targeting the same keywords and interest groups as your competitors will help you appear in front of their consumers and snatch a few of them for yourself. This strategy is not feasible in the long run, as it will drain your budget.
Use it to promote your sales, discounts, and loyalty programs.
Embrace the Social Proof Movement
Creating a trustworthy branding image is a process that lasts for years. There are a few tricks that can help you speed it up. One of them is enabled by the latest social proof trend.
The keyword – reviews.
Reach out to your customers and ask them to share their experience with your services and products. Feature these customers on your home page.
Additionally, engage in partnerships with popular blogger reviewers or their colleagues on YouTube and Instagram. Ask them to review your products and vouch for the thing they find useful. This will not only help you build trust with consumers but also appear in front of new people for the first time.
Simple Is Better
Simple designs are coming back into the world of brand marketing. If you have a graphic designer on your team, suggest a simple design. First of all, it will significantly reduce the design process and leave you with more time to focus on more pressing matters.
A simple design is surprisingly better at attention-grabbing than complex designs featuring a lot of elements, colors, and letters. Remember, simple & classic is not dull. After all, starting simple gives you a lot of space to bring in changes and upgrades your design for the better.
Embed Personality In Your Brand
Human to human interaction is what consumers are looking for. Graphic elements on a piece of paper or a website are not going to help them. They need to feel as if they are communicating with a real person. Only then will they be able to form a long-lasting relationship with your brand.
You can add personality by experimenting with shapes, colors, and fonts. Powerful visuals can inspire customers to find out more about you and decide to stick with your products or services. Adding personality to your brand with visuals is not hard, as you will see in the psychology of colors and fonts section of this article.
Embrace Unique Design
Markets around the world are over-saturated. Unless you are aiming for a pretty narrow niche, you are most likely going to meet stiff competition. This is why you need a brand that is bold, unique, and able to stand out from the crowd. Simplicity sprinkled with consistency, integrity, and uniqueness is the key here.
Why is unique design important? Because it inspires consumers to create their own stories about it. And remember, keep an open ear for these stories. After all, your brand is not what you tell your target market it is, but what they tell you it is.
Stick With Simple Color Scheme
There are two reasons why going for too many colors is bad. The first reason is the trend of simplicity we have talked about a few times so far. Sprinkling more colors on top of your design will not make it more attractive. Too many colors can create confusion, and that is not the message you want your brand to send.
And, the second thing: a rich color scheme is expensive and hard to implement. Remember, your branding efforts have to be consistent. You will have to update your website and marketing material palette to reflect your choice of colors.
And let’s not mention the premium price you will have to pay for promotional material as more colors cost more money.
Minimalism Still Knocks The Door
When in doubt, open a new tab in your browser and do a quick research on the competition. If you do it right now, you will be able to see that minimalism is the trend across verticals. It appears that “less is more” is here to stay with us.
Complex visual images and fonts can mislead consumers, and minimalism is what inspires clarity.
Also, over-cluttered designs have threatening effects on the viewers. In branding, the design has to be inviting, and threatening is something you want to steer away from.
A minimalistic design is also easier to remember. Your branding efforts will stick with the consumers for a long time after they see your logo or other promotional materials.
Let The Slogan Carry You
One of the aspects of your branding efforts should be focused on compelling potential customers. Here, we are talking about a slogan. Slogans are often as short as one word or two words at most.
A slogan usually reflects a brand’s personality. It should be powerful enough so it can be repeated during advertising without sounding silly or meaningless.
A memorable, unique, and a slogan designed to fit perfectly in your logo design and color scheme is what you are looking for. Make sure it reflects your brand image and personality and that even a child can remember it with ease.
Psychology of Colors
Colors play a vital role in your branding efforts. They have a powerful effect on the human psyche. Colors can provoke a variety of psychological responses from your audience,invoke emotions, and in a great manner, determine the outcome of the first impression process.
While taking care of colors, don’t forget about the white space, text formatting, and layout of your promotional materials. All of these can help you engage your target customers and invite them to stay awhile and explore your offer, mission, and vision.
Psychology of Typefaces
You should take careful consideration when choosing a font for any of your marketing efforts, branding especially. The human brain works in mysterious ways, and it is known that associations are what it constantly does. It can also associate certain emotions and feelings with specific fonts.
There is a font for every use case. For instance, if you want to portray your business as strong and progressive, you should consider using fonts from the Modern family, such as Itc Avant Garde Extra Light.
On the other hand, if you want to build a respectable brand that values tradition, you should stick with fonts from the Serif family, such as Trajan.
So there are plenty of marketing strategies and design tips to choose from. So whether you want to:
- Make lead quizzes via an online quiz maker
- Gather feedback, and spark interest among target customers, or
- Want to revisit your logo design
You can decide accordingly!
After all, every business is unique, and you should build your marketing and branding based on what makes you unique.
About the Author!
Kamy Anderson is an ed-tech enthusiast with a passion for writing on emerging technologies in the areas of corporate training and education. He is an expert in learning management system & eLearning authoring tools – currently associated with ProProfs Training Maker.