For the past decade, the number of global social media users has been rising, with the number of active users estimated to hit 3 billion by the end of 2020. The way you connect, share information, and spend time online has changed dramatically. Marketers have discovered a new way to communicate with and engage their target audience.
There are over 200 popular social media platforms, making it difficult for companies to maintain an active presence on any major social networking sites. These tools and applications improve the efficiency and profitability of social media marketing.
What Makes A Good Social Media Marketing Platform?
With the steadily increasing number of social media users for the past years, businesses took social media as an opportunity to grow their brands. After all, your target audience is more likely to be active on these social media platforms, so you better seize the chance to convert them into your leads and paying customers!
By definition, social media marketing is a business process involving content creation for social media applications and websites to promote products and services, drive business traffic, and increase interaction with your target audience.
With a handful of platform options, how do you choose which ones you should engage in? Before going into the 20 best platforms for 2021, consider these tips when selecting the right social media platforms for your social media marketing efforts:
Research your industry and competitors
Conducting a competitive analysis is one of the most critical steps of your social media marketing plan. Make sure to identify which platforms they’re using, which are working and not, and how they’re interacting with their audience in these channels.
Identify your audience
To engage with the right people, you’ll have to identify the right audience first, specifically their demographics. How old are they? What are their economic status and educational levels?
Make sure analytics are available
Social media analytics allow your brand to learn what factors affect your marketing, a customer’s decisions, and the like. A modern analytics platform that offers a guided analytics experience is also worth using together with your chosen platform.
It is a dynamic social media management tool that can handle a variety of tasks. Sendible ensures brand mentions, works with your social media marketing team and maintains several social media accounts. It is a one-stop-shop for social media marketing. Sendible makes it easy to construct a social media marketing campaign. Tracking and review are made easier with powerful reporting.
It is yet another brand reputation management tool that optimizes your social media use. Brand24 monitors the brand mentions on social media platforms, notify you directly, and allows you to assess customer satisfaction. It is a versatile method that works well in groups. It keeps track of sentiment analysis. You can also use Brand24 to gauge customer loyalty.
Visme is the best social media marketing platform tool for creating infographics, presentations, GIFs, maps, and other types of social media graphics. Visme includes a basic dashboard, models, and an extensive library of pictures and images to make your life simpler.
Visme’s best feature is that it allows you to make infographics without having to be a designer. Its users have access to a large number of properties. You can create visual content in a variety of ways. In addition, it enables you to gather and store leads.
Falcon, a social media marketing network, provides a 14-day free trial of its Essentials plan and recommends that larger organizations with numerous teams and markets request a preview of the entire suite. Weekly training sessions are available, as well as real-time in-app chat, email, and phone support.
In addition, Falcon will help you with your regular workflows or strategies for social media. A content calendar and campaign planner, advanced analytics dashboards, community management, in-app support, social media advertisement, and competitor benchmarking are only a few of the features available.
You must use Pablo if you are using Buffer. It allows you to build photos in 30 seconds and share them via Buffer. It has a drag-and-drop user interface with numerous models to assist you in getting started.
The best part is that you can transform the text into a picture in one click. It is free to use. It comes with a Chrome extension that allows you to convert text to an image with a single click. The user interface is relatively simple to use.
Audiense is similar to Socialbakers in that it helps you better understand your audience. Audiense Connect, on the other hand, is a Twitter marketing tool designed specifically for social media marketing. It allows you to communicate with, manage, and expand your Twitter following.
The information will dramatically boost your Twitter results. This Twitter chatbot is an excellent way to increase interaction. It divides the Twitter audience into groups for better targeting. With its robust analytics, you can improve your following.
One of the most critical strategies for social media marketers is a social media scheduling tool. You need to make sure you’re posting the right content at the right time, which Buffer excels at.
It’s a social media scheduling tool that allows you to post, connect, and monitor your social media progress across all major platforms. It’s free to use, but it just has a few features. It operates for all of the major social media platforms. The Chrome extension is a godsend.
Agorapulse is another social media management tool for advertisers with a lot of functionality and is appropriate for companies of all sizes. It allows you to keep track of your social media profiles, connect with your fans, engage with them, and grow your following.
Its built-in CRM is an excellent tool for getting to know and interact with your followers. It is a social network strategy tool that you can use for a variety of purposes. It is ideal for groups, and it supports many of the major social media networks.
#9. Sprout Social
Sprout Social is a one-stop-shop for social media management. It has many features that help you understand and meet your target audience and connect with your followers. Facebook, Twitter, Instagram, Linked In, and Pinterest are all supported by Sprout Social.
It has a social CRM tool that lets you control your followers’ relationships. It also includes a social calendar. It has paid marketing tools that assist in the development of social advertising. It provides you with advanced analytics.
If Twitter is the company’s leading social media platform, Followerwonk is a must-have. It comes with a variety of resources to help you boost your Twitter marketing efforts. It assists you in finding relevant Twitter accounts, compares accounts, and analyses followers.
First, it is beneficial to compare Twitter accounts to locate influencers. Next, you can divide the followers into groups based on a variety of factors. Finally, compare and contrast your business relationships with those of your competitors.
Managing several social media accounts on all of the significant social networking sites is difficult. Hootsuite addresses this problem by allowing you to access all of your social media accounts from one location. Instead of visiting each social networking site individually, you can handle them all from your Hootsuite account.
It involves things like writing posts, scheduling posts, curating material, and managing accounts. It operates for all of the major social media platforms. From a single dashboard, you can keep track of all of your social media pages. In addition, it aids in the creation and curation of material.
If you like Instagram, you will enjoy using Later. It also works with other social media platforms, but Instagram marketing is its primary focus. With this, you can plan and schedule Instagram posts visually.
It comes with a strong organizer that allows you to keep track of your Instagram images and messages. Individual users can use it for free. To increase conversions, you can build clickable landing pages. In addition, you have an infinite amount of media to choose from for your posts.
Tagboard is a fun and practical tool for managing and marketing your social network accounts. You can quickly uncover social media posts that can be filtered and aggregated.
A simple hashtag can locate several public social media tales. After that, you can share them on your social networking accounts. It functions as a full-featured credibility management solution. On any topic, you can locate trending articles. It is compatible with Hootsuite.
Tailwind is a Pinterest and Instagram-focused social media marketing app. Generally, people use this as a calendar app, but it also has other functions. With its SmartSchedule feature, for example, it can assist you in determining the optimal moment to publish on Instagram.
With this, you can find hashtags in a matter of seconds. Then, just with a single click, you can create many pins. In addition, it includes sophisticated analytics that assists you in growing your business.
Social media marketing and social listening go hand in hand. By actively listening to what people are saying about your business on social networking sites, Mention is the finest tool for managing your brand’s reputation. You can add and track social media profiles. It helps to monitor your social media regularly with its fantastic sentiment analysis tool.
BuzzSumo is a fantastic tool for finding popular material that is trending on social media networks. You may reproduce trending content that people like and share on your favorite social media network. It also assists you in locating influencers that post or transmit information connected to your industry.
It is a helpful tool for finding new material. Here you can find keywords, content ideas, and titles that people love to share. It boosts engagement by allowing you to keep an eye on and respond to comments.
Socialbakers is an AI-powered tool that assists you in better understanding your social media audience. You can utilize data to improve your content for your target audience.
It has a variety of solutions and advanced features that help you boost your social media marketing. It is an excellent tool for developing buyer personas. You can build and manage social content strategies. This tool aids in the execution and management of influencer marketing programs.
Tweepi is a Twitter marketing tool that can help you develop your followers if you’re having trouble with it. It’s an excellent tool for companies looking to interact with their Twitter followers.
It uses artificial intelligence to identify tweets and accounts that are more likely to engage and follow you. It operates automatically and can help you earn over 100 new followers per day. As a result, you can easily communicate with your target audience.
Video content performs well on social media platforms, particularly Instagram. With its simple dashboard, Lumen5 is an excellent tool for creating films. There are numerous templates available to assist you in getting started right away. You can turn any blog post into a video in less than a minute. Your video’s format, length, and size are evident by the social network you are using.
Feedly keeps all of your information in one place. You can add sources that are relevant to you. Feedly will take care of the rest. It aids you in locating, organizing, and managing social networking content.
With the help of Feedly, you may share new material with your audience every day. It uses your preferences to filter the content. So you always have something intriguing to post on social media. Feedly is compatible with a wide range of devices.
Platforms for social media marketing can aid your organization in various ways, but it is essential to remember that it’s not just about the tools. It is crucial how you use these tools. Make use of this information to enhance your marketing strategy and business.
About the Author!
Sarah Smith. She is a professional content developer who specialises in social media and technology reviews. Marketing, technology, and everything related to social media are three of my main interests. She has written for a variety of publications and am a regular writer and Tweetphoto Social Media Blogger.