Great Examples of Facebook Quiz Marketing and How to Do It

Illustration by BYJUS via Dribbble

Everyone loves a good old pop quiz.

It’s a chance to learn something new and exciting about yourself. A great quiz can help you make up your mind about almost anything – your favorite breakfast eggs, career choice, or whether or not you should quit your current relationship.

All in all, it’s a fun way to spend a 15-minute break from work.

From a business perspective, a Facebook quiz is marketing gold.

A beloved pastime for all devices and social media platforms, a quiz is an effective tool for establishing an online presence and engaging new leads. Depending on the quiz type, a savvy marketer could even use it for qualifying and converting leads.

On top of their fantastic marketing potential, quizzes are also surprisingly easy to make, distribute, and analyze. You just need a reliable tool and a knack for human psychology.

For more tips, check out this guide on how to create amazing quizzes.

In this article, we’ll have a look at five of the most popular ways to create Facebook quizzes. Each type has a specific application but can still be used for different marketing goals depending on the theme.

What (Endless Shrimp Flavor) Are You?

What (Endless Shrimp Flavor) Are You?

Yes, you read those numbers right – your eyes aren’t deceiving you. Red Lobster’s “What Endless Shrimp Flavor Are You?” quiz has a whopping 171k+ likes on Facebook and has been shared almost 8,000 times. What’s even more surprising is the fact that 80,000 of these likes are from Day 1!

What we can learn from the above example is that people simply love quizzes that compare them to their favorite items. That item could be food, jewelry, sporting equipment, or anything else under the sun.

Here are some more examples of these types of quizzes.

As long as you manage to create fun questions to go with the fun premise of your quiz, you can hook people easily with this quiz idea.

But, can you also go viral like Red Lobster?

The answer is – Yes.

What you need to do is make sure you create super-appealing results that your quiz takers can be proud of and would love to share with their friends and family. Add images and videos to the results page and provide a detailed and upbeat description of the result.

You can also add visual social share buttons to go along with the images and description. This would further enhance the share-worthiness of your quiz.

Which (Friends character) are you?

Which (Friends character) are you?

Are you Rachel or Phoebe? Is your color black or blue? Are you spaghetti with meatballs or a NY-style pizza? This particular type of quiz can be seen everywhere and in numerous variations. This timeless classic has endless potential.

For example, check out the BuzzFeed quiz above. Personality quizzes, such as these are BuzzFeed’s bread and butter and have been instrumental in helping the entertainment website reach its current, viral popularity.

Quizzes involving characters from famous TV shows and movie franchises are especially effective in audience engagement and virality. Aside from Friends, other sharable variants include Game of Thrones, Harry Potter, and The Avengers.

The more popular the show, the wider the audience

It’s important for two reasons. First, the theme’s popularity directly translates to the number of clicks and shares, and second, it attracts leads from all demographics.

The results – the different characters – help in categorizing and qualifying leads.

For example, a Rachel would never buy a mandala necklace, but a Phoebe would.

A similar effect is achieved when you move this quiz from the entertainment category into a more specific niche. Instead of TV and movie characters, you can use animals, food, or even product categories to essentially ask your potential customers:

What Kind of a Lead Are You?

If you’re in retail, for example, you can ask your audience What Summer Dress Are You? and use answers to research market demand, test your products, or create personalized recommendations.

The only trick is finding the right hook for your target audience.

What is your (blogging) personality?

What is your (blogging) personality?

A basic personality test is as powerful as it is versatile.

The particular example above targets aspiring bloggers and offers personalized tips. A direct gain would be selling blogging advice – getting quality leads and eventually converting them into customers.

It’s much more specific than our first example.

But, look what happens when you fill in the blank with something like this:

What Is Your Secret Personality?

Depending on what kind of data you want to collect, you can use a Facebook Quiz Maker to fine-tune this quiz type into many different marketing devices. Pay attention to this the next time you’re scrolling Facebook, and you’ll see how creative this can get.

Here are a few viral examples:

  • What Is Your Color Personality?
  • What Is Your Tree Personality?
  • What Is Your Political Personality?
  • What Is Your Brand Personality?

The math is simple. If you use a broad theme such as color, you’ll have more clicks and shares. However, higher virality doesn’t necessarily mean more leads. Many Facebook users who would take this kind of quiz are not your target audience at all.

It’s up to you to find the balance between going viral and engaging the right audience.

What is the best (workout) for you?

What is the best (workout) for you?

Workout, golf ball, perfume – simply fill in the blanks with your product.

Not only is this one a no-brainer, but it’s so direct that it’s practically an ad. Unlike an in-your-face advertisement, though, social media quizzes are actually interactive. They offer practical tips and advice for buying the best product in return for clicks.

For example, check out this quiz result from the above quiz by It offers a detailed description of the style of workout that would suit the quiz taker along with some workout recommendations. It even lists all the benefits that the quiz taker can get from such workouts.

The Result

That’s what all consumers want – a fun way to research what they need.

In terms of leads, this quiz type is mainly focused on highly qualified prospects that are a few clicks away from paying for a product or service. The only thing they can’t figure out is which product to choose – and in some cases, which brand to go for.

This type of quiz could be your differentiating factor, a way to tip the scales in your favor. When a designer can’t decide between your artisanal figurines and your competitor’s tacky flower vases, your quiz can help them out.

At the same time, you can collect valuable consumer data.

What does your audience actually like? What kind of product or service is in the highest demand in your niche? However you phrase the title and create Facebook quiz questions, this quiz type will help you navigate the audience into your sales funnel.

How much do you know about (IT)?

How much do you know about (IT)?

The title of this article could have just as well been – How much do you actually know about quizzes? The difference in phrasing suggests a challenge that’s hard to resist.

More than an invitation, this Facebook quiz type is a clever provocation.

With a question phrased like this, you can attract two types of quiz takers: those who know a lot about the subject and those who want to learn something new. You’re reaching the same target audience with two different propositions in both cases.

Also, you’re learning more about them too.

The above knowledge test by Fresh Mango Technologies lets them boost their marketing efforts in a number of ways. With this quiz, they can

  • Attract people who need IT support or advice
  • Segment leads by their level of knowledge
  • Convince people of their expertise

This quiz type is the best marketing combo – it’s fun and educational.

Being very specific, it is also especially effective for attracting leads in more technical niches. For instance, you can use it to promote your medical practice and help patients find out what kind of treatment is best suited for their condition.

Make it stand out

Any crash course on creating a Facebook quiz that engages and converts would offer you the same piece of advice: make it creative.

You’ll need a catchy title and an attention-grabbing cover image, and that’s just the start. A few tips to consider:

  • Adding the word actually to the title actually boosts engagement.
  • Make sure you know and understand your quiz topic in detail.
  • How many questions should you include? Ideally, between 6 and 10.
  • Don’t forget about imagery – the more eye-popping, the better.

An intuitive Facebook Quiz Maker tool should be able to take care of everything else.

Facebook quiz marketing is a treasure trove of valuable customer insight, so create your quiz with that in mind. That way, a quiz will help you learn how to improve your approach, even if all else fails – which is highly unlikely to happen.

With these best practices, you can’t go wrong with quizzes.

About the Author!

Angela White is an ed-tech enthusiast with a passion for writing for the consumer market in the areas of product research and marketing using quizzes and surveys. Having a knack for writing and an editorial mindset, she is an expert researcher at ProProfs, a brand that’s known for creating delightfully smart tools, such as ProProfs Quiz Maker and many more.

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