How To Build A Business App that Generates Quality Leads

Illustration by Brian Hurst via Dribbble
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In business, the most important thing is your customers and their trust in you. Your customers trust you when they get complete surety that you are not a scam, and you are trustworthy for making purchases. And this is not possible with just words, you can convince people with words, but they are not enough for building trust. If a business is plan is going through your mind, then the first thing you can do to make it long-lasting is making an app of yours.

If you have an app of your own, it becomes very easy to build a strong connection with your customers. They will find it more authentic and will easily access you. The mobile app is easily accessible, and now when people are so busy, they found it easy to find everything on their mobile screen. And you can make it possible for them with your mobile app. It will not only increase your sales but the loyalty of the customer as well.

Mobile apps not only ease your task of convincing people to trust you but are also helpful in rewarding your customers with what they want. It allows you to give your customers rewards and chances for earning them by making more purchases.

How to build a mobile app for business?

Business apps are now in trend because they are beneficial for the company and the customers using them. It provides new ways of increasing the growth of your company by using different ways of promotions. The business app helps you in promotional purposes and the branding of your company.

Now people are shifting towards branded business from local businesses as they are becoming more successful. For this purpose, you need a platform where you can ask people to make purchases from you, and mobile apps are considered one of the best platforms in this case.

Building an app requires several steps, and they include

#1. Set your goals

The development of your app starts with your goals and purposes. Why are you building, and for what are you building are the common questions that answer your goals for a business app. If you clear about what you are going to do with the business app and how you will use it, you are done with your first step.

#2. Make a list of its features

After setting your goal, you have to work on its features. Deciding what should be the features of your app and how they will be useful for you and your customers should be your second priority after selecting your aims. All the features you choose should be linked with your business’s core, and they should have a purpose.

#3. Work on its appearance

The most important step in the building of a business app is how it is going to look. You can do it by keeping a piece of appearing in front of you upon which you can roughly sketch your visual ideas of your app. It includes the color scheme, the app’s size, the different screens of the app, and the place of different icons and features in it.

After sketching it on rough paper, make it on your computer screen to see its final look. The important things you can go for while sketching your app’s idea are to look at what kind of buttons you are going to use, what text writing you will choose, and, last but not least, will be prompted.

#4. Look at odds

When you create an outlook of your app, you often fail to recognize the odds. And this is something very natural, but the odds get prominent when you look at other apps and then compare them with yours. They get visible with the help of research and can be removed by making changes.

With the help of research, you get to know about different idea, which helps you make the app better and unique. When you get exposure, you get the knowledge of do’s and do not’s.

#5. Create a visual frame

Create Visual Frame Image
Illustration by Ajith Kumar via Dribbble

Written guidance is sometimes not enough for an app because people don’t pay much time reading paragraphs of guidance. Although it is necessary to give written instructions to the customer like how to use the app and its different features, people prefer visual guidance over typed long paragraphs.

For this purpose, you should make something like a video of how to use your app and its different features to get an idea of how to operate it.

You can do it with the help of different websites as they can help you make videos and or you can do it on your own. If you do not want to spend time on it, then seek help from different websites who are doing this.

Creating a visual frame is known as wireframing and is a crucial step of app development. It will also help you calculate the scope of its functionality and understand what changes to make in it.

#6. Make its demo to get opinions on your app

It isn’t easy to check your app’s progress or how successful it is going to be. As you cannot do it yourself, you have to seek help from others.

For this purpose, create a demo of your app and then ask your friends and family to use and then give their honest reviews about it. The constructive criticism and honest reviews will help you in the finalization of your app.

Feedback of people is crucial for building the app because at the end of the day, what matters is their opinion and how much they like.

If the mockup is interactive and you can satisfy your user, then go for the finalization of your app and its structure.

#7. Backend

Backend is created to check your app in systems other than yours. It helps in checking the graphic results and its functionality in other systems. This step is known as backend, where your app function is accessed in other systems.

There are different app developing companies that do it professionally. If you are a new person in business, it is preferable to get your app checked by professionals because they are experts in their work.

If you are not familiar with these technicalities, then ask the app-building apps to help you out in this to access your wireframes and the issues in it. It is important for your app’s success because you know how it looks in other people’s systems.

#8. Modify your app

An app is successful based on its foundation, and for that purpose, you have to modify it again and again. Set up your servers strong and for that, use the do it yourself apps. Modify your APIs and databases for building your apps and check them if they require any modification.

Make up a sign account to secure it, and this process often takes days. And while building your app, make sure to follow the guidelines so that you don’t go through any problem later. There are different guidelines given by digital marketing services that you have to follow during app building.

#9. Testing of the app

After building, the most important thing you have to do is to the app, which is not possible before the end of development. You have to wait until you are done with the app’s formation, and then you can check its progress.

This step is important to check the app’s functionality and make sure if it is working in the right direction. If you will not check it on time and do not examine the functions properly, it might cause you trouble later.

You can check it directly from the testers’ feedback, mostly your friends or family members. After reading the feedback, modify the flaws, and improve the functions that need improvement to make it perfect.

#10. Test again

Once you are done with the first testing, do not rely completely on it because you might regret it later, so always test the functions and change again to be sure that it has no flaws. Use beta testers for this purpose so that your app works smoothly and efficiently.

You can invite testers to check if the app is aesthetically pleasing and out of all the flaws. Never rely on just one source while you are getting the app checked. You can connect with the beta testers for this purpose because they help in finding the bugs that need to be fixed before you launch the app.

#11. Releasing the app

After all the steps have been performed, the last thing you have to do is put the app on the Google store from where it will get released.

Putting your app on the Google store will draw immediate attention, and your app will get the recognition that it deserves. People will be able to download it right after it is released.

About the Author!

Sheikh Adil is a keynote speaker on social media strategy, LinkedIn marketing & social media marketing trainer, MediaHicon digital marketing author and SEO consultant for global organizations.

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