Competitor SEO: 10 Steps To Overthrow Your Competition & Rank Higher
The battlefield where companies struggle for SEO is too competitive and knowing about your competitors is important. You should always monitor what your competitors do, know how they operate, and use this information for your benefit.
In this article, we will explore 10 steps to perform competitor SEO, aimed at placing you ahead of your competitors online.
These methods will not only enable you to catch up with rivals, but in the long run outperform them and enjoy enhanced visibility, free natural site visits and a high search results ranking.
Whether you want to outperform through EZ Rankings – SEO resellers or simply dominate your niche, these steps will provide you with a solid foundation for success.
Why is competitive SEO crucial in 2023 and beyond?
The battle for the top ranks on search engines becomes fiercer by the day as the digital landscape continues to advance.
More businesses are now investing in online marketing and SEO. Therefore, it is hard to distinguish oneself from competition.
This is what makes it imperative that you understand your competitors’ strategies, or SEO will be next to impossible.
In addition, as search engine algorithms progress and user experience becomes more prioritized than keyword ranking, staying ahead of the competition is not only a matter of keywords at the moment.
Their content, backlinks, social media presence, or digital footprint has to be understood to point out possible improvement strategies and novelty.
10 steps to overthrow your competition & rank higher
1. Collect important information about your website
You must understand your own website very well. Start with an evaluation of your existing SEO rankings, spotting any weaknesses in those rankings, and determining how far ahead you would like your business’s search engine standing to progress.
Use Google Analytics, Google Search Console, and SEMrush for collecting traffic data, keyword ranking data, backlink information, etc.
However, many website owners do not realize that if they just focus on the performances of other websites, they will never be able to improve their own site’s results. Nevertheless, a solid baseline is vital for surpassing other contenders.
2. Identify your main competitors
After you know your website well, the next thing is to establish who your major competitors are. These are the sites that always appear on the first pages of search engines when someone searches a keyword related to your business or niche.
Using tools like SEMrush, Ahrefs, SpyFu will enable you to identify the best competitors. EZ Rankings Reseller SEO packages can also help you discover your competition websites.
It is also worth mentioning that your competitors are not always those that one usually anticipates. These could be smaller sites which focus on a particular niche or group whose profile may have passed and is unknown to you.
Furthermore, after identifying your top competitors, take the next step of diving into each one’s online presence and analyze what makes them successful.
3. Find their strongest and weakest content
Understanding how a competitor develops their content strategy is one of the important aspects you should undertake before toppling them.
Look at a website and figure out what content is drawing in more visitors. This will help you understand what type of content appeals to their audience.
However, check out possible areas of vulnerability in their content strategy. It can include old or non-SEO-friendly posts on blogs, insufficient optimization with keywords, or thin content.
Leverage on this information and come up with top-notch material that will assist you exploit their lapses.
4. Analyze their keywords profile
SEO rests on the basis of keywords which help beat other competitors. Analyze where your competitors stand in terms of keywords targeting, search volumes, and current rankings.
The other important consideration is to recognize long tail keywords which might not possess high search volumes but are easy to rank. They could serve as a way of getting to a narrowed audience and directing specialized traffic to your website.
5. Study their backlink profile
Your competitor’s backlinks are one of the key ranking factors in SEO and will provide you with useful information. Find out who is linking to them and check whether it is a quality site.
Moreover, also check the anchor texts of these backlinks. You will, therefore know what keywords most of a competitor is using to get links and use this information to build better backlinks.
6. Creating better backlinks to outperform them
Analyze your competitor’s backlinks and utilize that information to design a better backlink strategy for your website. It is necessary for you to contact high-authority websites to have them give your content a backlink.
In addition, concentrate on developing valuable shareable content that will generate free inbound links due to its own merit. It will not only improve your SEO but it will also position your website as an authority in your domain.
7. Monitor their social media presence
Another important aspect of SEO is social media which allows you to track what other competitors are doing. Check on different platforms where you might find them, the kind of content they share and the engagement by customers.
With this information, you will be able to develop a social media plan that is better than your competition. Learn how to copy them in a positive way, but also figure out how to fight against them.
8. Analyze their sales funnel
It is important to understand your competitors’ sales funnel as this gives you some information regarding their marketing strategy. Check how they convert the potential customers into customers – it is website design and messages, pricing policies, etc.
That can help you perfect your own sales processes, thereby providing better customer service and perhaps convert prospects into actual buyers faster. That will put you ahead of your competitors and enable you to draw leads.
9. Optimize for featured snippets
Featured snippets or commonly called position zero are the much sought-after spots at the very top of Google’s search result page.
The snippet includes a very short answer to the person’s question and makes your website visible and attracts many followers.
Also, pay attention to particular keywords that your rivals occupy the featured snippet with and use similar keywords in the optimization of your content. This will enable you to be ahead of competitors with increased visitors to the website.
10. Utilize local SEO
Local SEO should be prioritized if your business is based in a physical place. This can be useful for drawing in new clients that live within your vicinity as well as competing with other nearby businesses.
The optimization for localized SEO may further improve a site’s general rankings because many users often add geographic keywords as part of their search terms.
Conduct a thorough survey on their local SEO and attempt to use similar practices therein. Some of these are using location-specific keywords in the content, claiming and optimizing your Google My Business listing and earning links from local sites.
To summarize, monitoring the SEO of your competitors can give you important information that will keep your nose in front in the forever-changing environment of online space.
Through evaluating their strategies, exploiting featured snippets and emphasizing local SEO, one will be able to usurp their rivals at the top of search charts.