General Communication vs. Business Communication

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Most people assume that communication is just an act is of conveying meanings. As long as you are getting your point across there is nothing to think about in the way of interpersonal or business interaction but there is. The difference between business and general communication is big as it pertains to content, form, and purpose.

A business person who understands the differences between them as far as the audience is concerned to speak with more customers that are diverse and markets his products and services more effectively. This article will highlight some of the differences between these two forms of interaction and their pros and cons.

Understand your audience

It is often assumed that all general communication has to have an audience. However, it is not true. According to experts, both interpersonal and company connections are aimed at an audience. These are the people you are speaking to. The main difference is that with informal connections the audience includes family, friends, close co-workers and clients with whom you have a close relationship with.

As such, interpersonal contact is not as formal as company connections. Company interactions are aimed at employees, customers, the public and business contacts, like the communication you use when getting assignment help on PaperLeaf.ca. You must understand your relationship with the audience. Is it formal and detached or close and personal?

The structure

Since the business environment is formal and detached, the structure also needs to be more rigid. This also means that with business communication, you have more ways to communicate a message than with interpersonal contact. You can use other interactive tools to market the product on newspaper ads, social media, press releases, website banners, and TV commercials.

However, if you are telling a family member about a product you are selling, you would not need all these system platforms. Therefore the structure of company interactions is intended to reach more people.

The intent

All structure of information circulation is based on the intent behind the messages you want to put across. In most cases, businesses are concerned with conveying relevant opinions and facts about personal matters. Think about why you are speaking to the audience.

Do you want to instruct an employee or go for lunch with a close client to explain your product face-to-face? Think about your business communication as a marketing strategy. If your interactions persuade, you are likely to get more customers. With interpersonal communication, your main aim is to share information.

Challenges of both forms of communication

There are many challenges involved in company interactions especially as far as interactions with employees and customers are concerned. It has pros and cons. One of its greatest benefits is that the message can be revised and edited before being published especially if the form of interactions is a press release and other written mediums.

With interpersonal contact, there is room for misinterpretation and doubt especially because it is primarily verbal. There is little time to think about form and structure with interpersonal interaction. However, with a marketing strategy, a business is likely to take months or years to formulate. Remember that word of mouth is still the most powerful means of advertising.

1 Comment
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