“Digital Marketing is the process of using digital platforms like Search Engines and Social Media to promote, advertise, market and sell your brand’s products and services.”
Market research confirms that digital marketing has immense benefits to your business. Online marketing platforms will help you regardless of the size of your business or industry. Digital Marketing is the future of marketing, sales and advertising for any business, irrespective of its size.
According to research, nearly 60% of all buying related queries, search and discovery take place through digital platforms search engines and social media platforms. This means that having a string digital presence is essential to boost sales and grow revenues for your business.
There are many misconceptions surrounding digital marketing. It is important to note that digital marketing is transparent, user friendly, affordable and easily monitored. This means that businesses, both big and small are in a position to utilize the platform to increase their growth and drive more revenues for the brand.
Type of Digital Platforms Brands should utilize in Digital Marketing
1. Brand website and search engine presence
Having a presence on Google makes you visible and discoverable to millions of users all over the world. Having a brand website also helps in increasing queries, establishing trust and building credibility for your brand. A brand website also builds confidence and signals to a potential consumer that the brand is legitimate, trustworthy and encourages people to engage with the brand.
When filled with informative content, your website can help you become a leader in the industry. Giving out tips to your readers will eventually make you an expert in the field. When this happens, more people will choose to do business with you.
2. Social Media Presence
With over five billion users on different social media platforms all over the world, it would be foolish for any business not to have a social media presence. It has been found that 2 in 5 people research, find out and survey the brand before buying their products on a brand’s social media platform. From Facebook to Instagram, brands are trying to set up marketplaces, run ads, and follow best practices to attract consumers.
Creating accounts on different social media platforms is a great way to reach out to your customers, both old and new. Since almost everyone in the world has a social media account, and if your business has one, you’ll become more relatable and accessible to the general public.
3. Google My Business (GMB) Presence
Every brand looking to drive physical footfalls should try to maintain an active GMB presence. GMB helps local businesses tap into targeted users searching for related keywords in a geographical area. By uploading images, requesting reviews and maintaining updated information, brands can see a definite spike in their business.
4. Aggregator Platforms and Listing Sites
With so many ecommerce platforms and aggregator platforms vying for local retailers and sellers, it is important that brands maintain a presence on different such platforms. This will not only lead to more brand exposure, but also open up definite channels of revenue generation. Brands no longer need to be dependent on just traditional sales strategies, ecommerce and aggregators make real revenues from online presence.
Advantages of Digital Marketing for Brands
Digital marketing is a must for every business but not all of them have the knowledge on when and how to start. If you share the same sentiment, consider using well-known online platforms, such as the Digital Marketing Directory, to help you connect with freelancers and agencies that can help with your digital marketing needs. Using these platforms will make it easy for you to find professionals who can help you create a robust digital marketing strategy for your business.
Here are some of the reasons why you should integrate digital marketing in your business.
1. Digital Marketing Levels the Internet Playing Field
Digital marketing is not only for the large corporations and multinationals. You can still market your products online even if you don’t have so many resources. In fact, small and new business owners rely on digital marketing to reach more customers and increase their profits. All you need is a reliable internet connection and computer to start marketing your products online.
Social media platforms like Facebook have a large following and are exclusively free. It gives small and medium size enterprises a great opportunity to compete with the big boys in the industry. You will end up getting a reasonable share of the targeted traffic as long as you carry out your campaigns well.
2. Digital Marketing is Less Expensive than Traditional Approaches
Most of the small businesses have little capitalization and resources. Digital marketing will give you a cheaper and less costly channel that delivers great results. You can save a lot of money when you use digital marketing to promote your products and services.
Signing up and creating an account on social media platforms, such as Facebook, is free. With a Facebook profile, you can start communicating with your customers, market your products and services, and study how your competitors are doing without the need to spend thousands of dollars.
Therefore, it is good to shift your marketing budget from the traditional channels to the online techniques. It is an excellent way to increase the profitability of your brand.
3. Digital Marketing Leads to Conversion
With digital marketing, you will convert a large proportion of your traffic into real sales, subscribers, and leads. It all depends with the primary intention of your website. It does not make any business sense to have a lot of traffic if there is no conversion.
Therefore, you should streamline your online marketing efforts towards conversion optimization. It is the only way that your traffic will benefit your brand. You should use toils that generate effective interaction and communication with your target audience.
Some of the most effective online marketing techniques include SEO, email marketing, and social media marketing. These strategies will generate more than average results when it comes to conversion.
4. Digital Marketing Generates More Revenue
Generating high conversion from digital marketing strategies brings more revenue to your brand. Businesses that use digital marketing grow faster than the ones that do not.
It will help you to increase your customer base both locally and internationally. Online marketing is an excellent way to start even if you have a small business.
5. Digital Marketing Allows You to Interact With the Target Audience
You will not find this feature in most traditional methods of advertisement. Digital marketing is great because it allows you to interact with your target audience on a real time basis.
The most important thing your clients want whenever they are interacting with your business or brand is engagement. The way you handle these interactions and engagements will determine whether you will succeed or fail.
Through digital marketing, you can easily communicate with your customers and even address their complaints in real-time. Aside from assigning employees to solely respond to messages sent in emails and social media profiles, you can also use chatbots on your websites. This feature will enable your business to cater to more customers without the need of employing more people.
When you interact with your audience, you will get better insights on what they expect from your brand and how your business can improve moving forward. It will help you make the right move, come up with smart decisions for your business, and give your customers a better experience. Interacting with your customers will also improve your business’s customer service.
Once you develop good relationships with your customers, you will be able to build trust and loyalty from them. This could be all that your business needs to grow.
6. Digital Marketing Takes Care of the Mobile Consumers
The next wave of disseminating information and communicating is undoubtedly mobile internet. The rapid proliferation of internet-enabled devices like tablets and smartphones speed up this process.
The mobile devices are a central part in modern life especially among the youth. You need to target your digital marketing campaigns towards these mobile users. It will help you to achieve faster expansion and better growth.
Gone are the days when mobile devises were mere alternatives for personal computers and laptops. It is now a gadget that influences the purchase decisions of most shoppers.
7. Digital Marketing Enhances Brand Reputation
Digital marketing is powerful especially when it comes to attracting the targeted audience. Most of them will want to learn about your company products and services. The information that they receive will help them to make a purchase decision.
You can develop a better relationship with your target audience when you deliver on your promises. Digital marketing will help you transform your prospects into loyal customers. It will come with great benefits on the reputation of your brand.
Satisfied customers have a tendency of telling others about your brand, products, and even services. It can make the reputation of your brand to go viral for the good reasons. It will open for you opportunities and doors for reaching out to bigger markets and attaining business growth.
8. Digital marketing has a High ROI on Your Marketing Investments
With better branding and higher revenues, you will get an excellent ROI from digital marketing than the traditional forms of marketing. The cost of traditional media is too exorbitant and smaller businesses cannot leverage on it. Besides, the results that you get are vague and hard to quantify.
On the other hand, it is easy to track and monitor the results from digital marketing. The audience can provide their contact details, subscribe to a training program or newsletter, or make a purchase. You can track all these moves on a real time basis.
Digital marketing succeeds when it generates steady traffic that converts into leads and sales. As your business continues to generate more of this traffic, it will increase your number of leads and sales. You will realize a faster ROI as your business continues to attract this type of traffic.
Digital marketing comes with so many benefits to your business. This technique will help you whether you own a small or large enterprise. If you structure your online marketing strategies well, it will help you to attain fast business growth. It is one of the best approaches to achieve a competitive advantage in the market. It is far much better than the traditional techniques of advertising your products and services.
It is true that marketing and advertising budgets are shrinking when it comes to offline channels. More and more brands are heavily investing in online mediums as they feel that there consumers are hanging on social media platforms. This is not only a technical assessment, but also backed by human psychology. It is important to brands to embrace the digital revolution. Else, they stand the risk of becoming obsolete and falling by the wayside.