How Should You Brand Your Mobile App in 2022
With over four million apps available for download from the world’s top app stores, enterprises know that the only way to stand out in the market is to develop a meticulous marketing strategy. Developing a mobile app that works properly is one of the most critical factors for success, but if users are not aware the product exists, your hard work is useless.
From the moment they first hear about the app to becoming a loyal customer, mobile app marketing covers every aspect of the user experience. To market a mobile app effectively, it is essential to identify a target audience, learn how to reach and communicate with them, and analyze their in-app behaviors to make as users progress through the acquisition funnel, improvements are made on a continuous basis.
An effective mobile app marketing strategy should ultimately aim to acquire users who will drive repeat engagement and become loyal advocates of the product.
Branding Mobile Apps: Top Tips
You can use these mobile app branding strategies to brand your new (or existing) apps effectively.
Tip #1. Maintaining a user-centric approach
It appears that you are developing or have developed an app for the users rather than for yourself. The app should be made specifically for the user when it is about them. It would be best if you accepted that what your target customers want and like is not about what you like. You should design your app based on this.
Pro Tip: Do some research and concept testing to figure out what your target market wants so you can design a brand that satisfies their needs. You can create a brand that suits your clients’ demands as soon as you know what they want.
Tip #2. View the competition
Even if you have a unique idea, it is possible that someone else has already tried or is working on it. You should investigate that and discover what mistakes they made and why their app failed.
Additionally, you can get some design and functionality suggestions from your competitors in the same industry. Consider the apps that provide the same or similar services as you, and note down the things you like and dislike about them.
Pro Tip: To create a unique app or an app that offers something special or different, this is not so you can build a brand like theirs. Mobile app promotion can even be done off-page through this mobile app branding strategy.
Tip #3. The usual is not the best
Your app’s design should be taken into consideration. Your app should be one-of-a-kind, cutting-edge, and exciting. It’s wise to stay away from cliches like bulbs for ideas and letters for emails. If your software offers anything unique, it should be represented in the design.
To establish some practical strategies, hire a designer or conduct some study. It’s also critical that your brand’s logo and visuals be current, but don’t be afraid to try new things. Whatever you make will be well received by your consumers. Make sure your picture designs are straightforward, clear, and relevant.
Tip #4. An app icon
Most app businesses make the mistake of using their existing business logo, as it is, for the app icon as well. It’s not a bad idea, but it isn’t recommended. The most major distinction between an app icon and a logo for a website is that the logos are scalable. There are no restrictions on size.
On the other hand, an app icon should be created specifically for each resolution. Icons should be created with the systems in mind that will display them. It should also be able to deal with any size or shape. As a result, most programmes avoid using text in their icons since it is difficult to adjust to different resolutions.
Tip #5. Don’t hurry
As opposed to rushing your designer to create the design quickly, you should instead go slow to properly focus on all the aspects of the app development process.
There is no point in skipping or rushing the stages of the development process. To avoid failure, you must devote enough time and effort to your app’s design process. Skipping things could cause you problems in the future.
Tip #6. The beauty of simplicity
The best way to make an app user-friendly is to keep it simple. A design or idea that seems simple to you might not make sense to others. The idea behind a new app is usually complicated, confusing, irrelevant, and doesn’t work in the real world.
If you are planning to develop a new mobile app, the first thing you need to do is refine the idea into a simple, functional, and memorable design, and then you can start considering how to present it to the user.
Awareness or Pre-Launch
Before a mobile app is launched, awareness is stage one of a mobile marketing strategy. Brand awareness and product visibility are the goals of this stage. Exactly how will users find your mobile application? Before moving on to the awareness level, you must have a firm grasp of your brand’s messaging and positioning.
Customers identify with companies based on their core values and mission, rather than specific product qualities. Users will connect with your product on a deeper level after your brand stance is defined. Here are the stages and methods you should use throughout your marketing plan’s awareness phase.
1. Set a release date
In comparison with Google, Apple’s review process can lengthen its time to release a product or cause unexpected setbacks.
Therefore, it is crucial to begin planning far in advance to have ample time to prepare your product for launch and to anticipate potential hiccups. In addition, make sure you pay attention to events in your area that may overshadow your app launch when choosing your launch date.
2. Know your customers by conducting market research
Performing market research properly is one of the most common pre-launch mistakes. Before beginning any development work, you need to identify the key players in your specific category.
Even if your marketing efforts are comprehensive, if your app doesn’t address a problem that already has an existing app solution, then your product will fail. Information provided by App Annie is precious.
3. Analyze your competitors
There will be a lot of applications that will compete with yours. Make a list of your top five rivals, their current prices, revenue models, app store rankings, and the benefits and drawbacks of their user experience (UX). You might even create a competition matrix to see how your app compares to others.
Any badly designed features or UX components that have received unfavourable feedback should not be repeated in your software. Consider what would set your app apart from others. When developing your app marketing campaign, keep these factors in mind.
4. Design a landing page or website
The majority of mobile app downloads originate through mobile websites. A pre-launch landing page or teaser video for your product has become common practise. You may recycle material by posting it in app stores, social media, and even paid advertising after you have a video for your website.
A pre-launch website helps you to accomplish some early search engine optimization (SEO) by increasing your domain authority, in addition to generating interest in your app.
When you set up your website, create an email list so that you can notify your followers when your mobile app is available and when new features and updates are available. If you publish 5-star ratings on your website, be sure they are real; else, your brand will look unauthentic.
5. Reaching out to the public
To gain backlinks and honest reviews for a new mobile app, it’s critical to contact magazines, bloggers, and influencers. One of the most underutilised marketing strategies is outreach.
Make a list of people in your industry or niche who might be interested in reviewing and writing about your app. Include a link to your press kit or landing page in your pitch to keep it short. They’ll have all the information they need if they choose to write about your app.
6. Use social media to promote
Using Facebook, Instagram, Twitter, LinkedIn, Pinterest, and other social media networks, you may expand your web presence and communicate directly with your target audience.
Focus on the social media that are most popular with people in this demographic if you are targeting specific age groups. Take the following factors into account:
- Do you immediately realize you have an app when you glance at your social profile?
- Can you tell what it is for?
- Do you have a link to download it?
Include company updates and features that will get followers excited about the launch. Create a hashtag and use it throughout your posts. Share promotional, entertaining, and engaging content related to your app to build a community.
You have developed an excellent app based on a great (and unique) idea that you believe will attract many users.
- How do we proceed?
- What are your plans for bringing customers to your app?
Branding mobile apps play a crucial role in this process. It’s not just about promoting a service or a product; it’s about establishing and promoting a brand, your brand.
This branding has been done to add a personal touch, human element, and meaning to the app. It would be best to inform your users about the people behind your mobile app. That would be you.
About the Author!
Prashant Pujara is the CEO of MultiQoS Technologies Pvt. Ltd., Top Mobile App Development Company specialised in android and iOS app development. Has more than 10 years of experience in software development with a strong focus on mobile app development for all kinds of platforms including iOS and Android.