8 Useful Tools for Online Sellers

Illustration by Anastasia Golyashkina via Dribbble

According to Statista, global ecommerce revenues are predicted to reach over six trillion US dollars in sales by 2023. In this thriving market, companies of all sizes are looking for ways to optimize their online stores, streamline operations, and boost sales, ultimately opening room for growth and expansion.

Whatever your specific ecommerce goals may be, you can harness the power of various tools and platforms to reach them. Whether you’re launching a brand new ecommerce business or expanding your retail operation to an online store, there’s a tool out there to help you out.

Some of the most sought-after types of tools in ecommerce include:

  • ecommerce website builders
  • marketing tools
  • repricer tools if you are selling through Amazon or eBay
  • tools to help you analyze your competition and niche
  • tools to assist you in automating portions of your online store

Take a look at the most useful tools for online sellers to help you grow your business.

#1. Shopify: Build Your Online Store

Shopify is well-known, yet it deserves to be included on this list because it remains one of the finest all-in-one ecommerce solutions for 2022.

It comes with everything you’ll need to build your own website, including a shopping cart, and it doesn’t require any technical knowledge. Anyone can easily set up an online store through Shopify and sell from anywhere in the world.

Every Shopify theme is mobile-friendly, supports third-party marketplaces, and allows for social media sales, so you can get started right away.

With a pricing plan to accommodate all budgets, Shopify is a popular choice for small businesses and larger corporations due to its versatility.

#2. Buffer: Manage Social Media Accounts

Every ecommerce business needs a strong and active social media presence. You’re selling online and your target audience is online, so that’s also where you should post and engage as a brand.

The problem is that it takes time – but that’s where Buffer comes in. It’s a simple program that automatically uploads your planned posts to your social media accounts according to a schedule you’ve determined.

Buffer is completely customizable, allowing you to schedule posts for specific time zones, days, and dates, releasing your valuable time to focus on other elements of your ecommerce business.

#3. Aura: Best Amazon Repricing Tool

Aura stands firmly among the best Amazon repricer tools. It provides extensive capabilities without charging merchants an arm and a leg. It’s a must-have tool for Amazon sellers, with advanced features like rapid algorithmic repricing and Workflow, which allow you to entirely automate your listings.

With Aura, you can have complete control over your listings. You get to choose which method to employ and which listings to enable. It offers instant repricing, among other things, depending on the sort of offer in the Buy Box. To avoid mishaps, you can set your minimum and maximum prices automatically as well.

#4. Street Pricer: Best eBay Repricing Tool

Former eBay sellers created StreetPricer, an eBay repricer. It gives sellers the freedom to modify and optimize their pricing strategy as they see appropriate, and it’s made to work flawlessly with various other ecommerce platforms, in addition to eBay. It’s an excellent repricer tool created especially for that.

StreetPricer supports different currencies and uses cutting-edge technologies like StreetPrice radar and AI algorithms to search competitor listings and extract useful data such as SKUs, item condition, location, and product code, among other things. In addition, StreetPricer is multi-zone aware and supports numerous eBay accounts as well as all eBay domains.

#5. JungleScout: Research Tool for Amazon

JungleScout: Research Tool for Amazon

The popularity of your chosen product will determine how successful you are on Amazon, so research is essential. It can take you a long way if you pair it with an excellent repricer tool.

Here’s where JungleScout comes in. With this tool, you’ll be able to establish and expand your Amazon business from product research to product launch. You can search for any product using keywords, categories, or custom filters, and you can save time by diving down into categories and niches to uncover the most popular products.

JungleScout collects, analyzes, and refines billions of data points directly from Amazon, so you have the most up-to-date information when looking for products to sell.

#6. Mixpanel: Analytics Tool

If you want to track the performance of your app or your website, Mixpanel provides it all. Use it to examine how users engage with and interact with your apps, as well as how well your ad campaigns are performing.

Mixpanel provides you with a wealth of user interaction data, allowing you to track various indicators that you can visualize in a variety of ways. It’s one of the greatest solutions for professionals who need to report data quickly.

#7. Oberlo: for Your Dropshipping


Dropshipping is a very appealing option for ecommerce retailers who do not want to keep inventory. When you sell a product in your business, you’ll buy it from the supplier, who will then ship it to your consumer immediately. Dropshipping is still a viable business concept if done properly and with a reputable dropshipper.

Oberlo is a dropshipping tool with a great reputation that’s ideal for online sellers with a Shopify store. You can easily select products, add them to your Shopify store, and ship them to your consumers immediately.

#8. Veeqo: for Your Omnichannel Inventory

Veeqo is an omnichannel inventory management software that allows ecommerce store owners to manage, ship, and sync inventory across different channels.

Shopify, Rakuten, Magento, WooCommerce, Royal Mail, DHL, and a slew of other ecommerce platforms and shipping companies all work flawlessly with Veeqo.

If you need an all-in-one platform to keep a tight grip on your inventory, you can’t go wrong with Veeqo.

In Closing

It’s critical for online sellers to use the right tools for their job. Your company will be a lot easier to manage with effective marketing and business tools, an excellent repricer tool, and an awesome analytics tool.

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