The world of marketing is rapidly growing due to social media. Social media industry trends are creating waves of victorious patterns. Enterprises are on the hunt for the next big social media platform. To be trending on social media is a goal for many nowadays. Emerging social networks are collaborating with brands to achieve amazing user results as well. This is vital as an average of 2 hours, 22 minutes every day is spent on social networks and messaging.
Social media marketing, or SMM, is a type of internet marketing that includes creating and sharing content on social media networks to achieve the brand’s marketing and branding goals. Social media marketing trends 2019 have paved a way for unique and fresh ideation. The power of social media marketing is immense. 73% of marketers state that the efforts they put through social media marketing have been ‘somewhat effective’ or ‘very effective’ for their business.
Social Media Marketing Trends 2019
Current social media trends have helped boost a huge number of companies and enterprises. Social media trends for business created success stories that are inspiring the newer generation of entrepreneurs. The main reason marketing has seen a major is social media advertising trends. Let’s take a look at the newest social media trends that every marketer needs to imbibe.
Twitter Rules the Game, After Facebook
The major social media platforms that users gravitate towards are Facebook, Twitter, and Instagram. Facebook and Twitter have made an impression and companies have made it a habit. These are the strongest social media marketing platforms. Twitter actually has an active, vibrant community apart from the trolls. Twitter is designed in such a way that it works amazingly well for these personalized interactions. News, sports, live events, TV performances, and political discussions; all form the crux of Twitter. Twitter is used to share experiences with a brand or service, good or bad.
Additional Helpful Resources:
- How to Build Your Social Media Marketing Strategy for 2019
- How to Influence Social Media advertising on consumer behaviour
- Tips To Grow Profit With Social Media Marketing Platform
Focus On the Audience
Consumer loyalty is based on the attention being showered by brands. Social media marketing trends 2019 should be focused on being receptive to the audience. Social media marketing, in essence, is about connections and engagement. Quick responses to complaints, queries, and issues are a huge part of social media trends today. Being present and interacting within the site and application is a great way to connect with users through social media. They are ditching the idea that social media is just used to gain visibility and traffic.
The Year of Authenticity
Social media industry trends in 2019 will see a decrease in static updates and an increase in making-of, unadulterated, and friendly Stories. 2019 social media trends dictate the same as Stories create a more open and significant relationship between the consumer and the enterprise. Repurposing Facebook live videos is gaining traction. Many are focusing on turning podcasts into acquired content. Social networks trend are taking up the authenticity route to enhance the user experience.
The Age of Influencers
Social media 2019 will be dominated by influencer marketing. Latest social media platforms are bringing in influencers under the monetization avenue umbrella. These flourishing influencers make the next big social media platform. TikTok is a fine example of current social media trends. The core skills for social marketers seem to be influencer engagement and audience feedback reception. Changing social media efforts into building a relationship in order to find and sustain strategic partnership is one of the strongest 2019 social media trends.
Videos Are the Way to Go
Videos are the most popular social media 2019 element. Live videos, vertical videos and interactive videos create the core of video remarketing along with an upgraded smartphone video quality. Emerging social networks are embracing video marketing strategies to boost results. 30 to 60 second videos work well on Facebook, Instagram, and LinkedIn News Feeds. The golden rule of social media marketing is grabbing the user’s attention in the first 10 seconds.
AI Helps Personalize Consumer Experience
Social media industry trends see AI drive customized patron experiences across lots of multiple channels. The two giants, Google and Facebook have been utilizing artificial intelligence. They have incorporated this to enhance customer interaction with chatbots and ad optimization. Many experts predict that by 2020, more than 80% of all customer service interactions will be powered by AI bots.
Multichannel to Omnichannel Marketing
Top trending social media see a shift from multichannel to omnichannel marketing. Social networks trend now includes the importance of reaching and interacting with customers on all channels which makes up omnichannel marketing. Omnichannel is viewing the experience from the customer’s point of view. Harmonizing the customer experience across all channels is crucial. This is done so that it is seamless and integrated. It anticipates that customers may start in one channel and move to another as they progress to an endpoint to get the results. That endpoint is the product or service, according to experts.
The Emerging Underdog, LinkedIn
LinkedIn has done a lot over the last year with video. Social media trends for business have witnessed many things. This includes the fact that LinkedIn gives a great opportunity for creators. That enables a greater opportunity to have their posts seen. LinkedIn has seen a growth of more than 50%. It attributes the same to likes, comments, and shares on the networking platform.
Smartphone Specific Content
An interactive social experience is a demand of social media trends today. Current social media trends dictate that mobile users be provided with websites that are specifically designed to be mobile friendly. Smartphones are an extensive market for social media marketing. And brands that cater to this smartphone audience will surely thrive according to social media marketing trends 2019.
Today’s tech-savvy audience wants to be connected, communicate, respond and co-create. And social trends 2019 are aiding brands to connect with the audience by understanding this. Companies are changing brand strategies to better accommodate media marketing trends. Trending on social media has proven to be highly beneficial. Social media advertising trends are transforming every day. Emerging social networks are making use of social media trends 2019 to change their brand story for good.
About the Author!
Manan Ghadawala is the founder of 21Twelve Interactive which is one of the best mobile app development company in India and the USA. He is an idealistic leader with a lively management style and thrives raising the company’s growth with his talents. He is an astounding business professional with astonishing knowledge and applies artful tactics to reach those imaginary skies for his clients. His company is also recognized by the Top Mobile App Development Companies. Follow him on Twitter | Facebook | LinkedIn