How To Boost Your Brand with Bespoke Packaging
A wonderful product deserves a beautiful presentation. The act of unwrapping a new purchase is half of the fun, adds to the experience, and, more importantly for the brand, it represents cohesion and constancy.
There is no need to break the bank and go miles over the top with packaging that costs more to make than the product itself, but a little commitment to authenticity, style, and professionalism can go an incredibly long way.
If you want to cement your brand in the minds of your customer while boosting the pizazz of its aesthetic, here are some points to note about the value of bespoke packaging.
Build a Prototype
In order to craft some truly memorable bespoke packaging, spending time on the prototyping phase is essential.
Why build a prototype?
By building a prototype, you can see your initial vision come to life and see whether it works in real-life. This can help you decide whether or not your design is worthy of your product long before you start sending anything out to customers.
Although it might sound good on paper and in your head, sometimes a real-life prototype doesn’t always work as you want it to. Rather than spending all of your time and budget producing packaging that doesn’t work or look great, you can perfect a prototype and ensure that what you send out to customers is 100% what you are happy with.
How to build a prototype
Thanks to advancements in modern tech like 3D printing, the prototype phase might be more financially viable than ever before for even the smallest of businesses.
It is worth checking out Fast Radius if you need some help and tools from the experts during your development phase, as this can enable you to better manage your efforts and achieve your ideal result.
It is perfect for businesses in all industries; even medical and automotive industries have benefitted from 3D printing. So get in touch with a reliable company today to see about getting a prototype complete.
Choose the Right Materials
The overall production costs of the packaging will likely be tied intrinsically to the type of material you end up choosing.
From the availability to the cost of the raw material, choosing an option that reflects your brand, beautifies your product, and manages to remain cost-effective can be tough. It might help to have a think about what you value most as a brand and leading your efforts with your top priority.
Opting for 100% recycled materials could be a great way to go, especially since sustainability concerns are on the minds of many modern consumers. In fact, they may even simply expect this to be the case.
Although you can’t just walk into any store or reach out to any supplier like you would for non-recyclable materials, it is easier than it has ever been before to find those suppliers to only offer these types of materials thanks to the internet.
Simply search for top quality green businesses or type in “where to buy recycled material,” and results should show up that lead you in the right direction.
When marketing your product, you will want to highlight that they are made from 100% recyclable material. Put this information on your website, the packaging itself, and your social media pages. Just be careful about not bombarding your customers with this information all the time. Gentle reminders will be the key.
Make it Memorable
Sometimes, packaging can be extremely distinctive and emanate class and sophistication, just think about the high street shopaholics wielding Prada bags – they are essentially advertising a brand for free!
This is not too dissimilar from sending your customers products in picture-worthy packaging. If you can make your packaging memorable, you are also making your brand memorable.
Originality is key in this regard, and it does not necessarily fall on the responsibility of the design itself. Maybe just a striking color scheme or some whacky illustrations would work, but whatever you end up deciding to do, capturing the inner machinations of your brand’s identity should come first.
Packaging can be a true ally for brands wishing to differentiate themselves. Many startups focus on developing some unique packaging for this very reason.
Simple and clear
Although you will be aiming to make the packaging memorable, sometimes doing too much can be more of a distraction than you would like. Therefore, consider whether keeping things simple and clear should be the way forward.
You want your product to be noticeable on a shelf in a store or be unique in design that nobody can confuse your product with another. Your best bet is to work with a designer who has an eye for this sort of thing. They will be able to determine whether a simple and clear design is the best way to get you noticed.
Work with Feedback
Encouraging customer feedback is a must. It can provide you with highly valuable data that you can use to develop your packaging in the future. For instance, if you have not gone 100% sustainable with your packaging and this is what your customers want, making the change is essential.
Likewise, if they find that the packaging itself is too boring and bland, they may suggest adding some color. They may find the packaging is too big or small – some companies have been known to send huge boxes for a small item inside – some people could see this is a waste of packaging.
However, this is a careful balance, as the last thing you want is to use packaging that is too small and causes the products inside to become damaged while in transit. You, of course, want the products to arrive in one piece, and getting feedback from the client about details like this can enable you to perfect the packaging.
As long as you can offer the customers a little slice of your brand’s aesthetic without compromising your product or your wallet, you should be on to a winner with your packaging efforts.