A logo is the visual symbol of your brand. The logo encloses your brand’s identity, depicts a sense of trust and familiarity in the minds of your audience and clients, and conveys the image you would want to register in the hearts of everyone who happens upon the logo. The choice of a logo for your brand should be influenced by your brand’s target audience, market category, and the area of business which your brand focuses on.
A warrior logo is a logo that usually contains a warrior image on a logo. Though easy to affiliate with industries involved in messages pertaining to the physique, a warrior logo has been seen to be a representation of strength, stamina, and valor, qualities that can project your business in a favorable way. A fitness club having a warrior logo would communicate the brand’s desire to depict vigor, as well as the transformation that could accompany committing to a consistent fitness regimen.
Whether a day old business or a business undergoing some revamping, your desire to employ a warrior logo cannot be a wrong one. Such logo suggests a serious approach to work and informs the customer that the brand can be relied upon to come through with services rendered. A security brand using a warrior logo would be seen as professional and reliable.
A study of the industries which often use warrior logo designs is needful before you finalize on the preferred logo for your brand. A lot of sports groups are using warriors as mascots in their logos. American Football Team’s Minnesota Vikings and Golden State Warriors are some of the examples. Equestrian knight logo is used by Burberry, a fashion company, to represent their business, and a business restaurant in the Philippines, Vikings, uses a friendly Viking in a chef toque. Quite the catchy logo.
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Every business can use a logo design, irrespective of the services offered or the products on sale. From a chef brand to a fashion outlet, your brand can incorporate a warrior image into their design.
The top two logo influencers for any brand are the name of the brand, coupled with the brand’s target audience.
#1. Name of The Brand
The brand name plays a strong role in the creation of the logo design. Asides suggesting the icon that would be fitting for the brand – as seen in the case with Vikings – it also determines how the design would be stylized. For instance, warrior logos often contain a bold print, usually a serif or a sans serif font variant. As such, it might not be feasible to accommodate just any name when considering a warriors’ logo.
#2. Brand’s Target Audience
The perk of brands is that their audiences are as streamlined and specific as possible. That is, a brand whose description reads as, ‘providing food services’ might not offer the same services as a fast-food brand, and is quite different from a food delivery brand, or a drive-through food outlet. Having a hand on the exact work of your brand would be a key point to creating your brand’s logo.
A number of factors considered for the design of the logo include:
Too much should not be crammed into a logo to avoid making it look cluttered and confusing. Cases, where the logo would have to appear in smaller sizes, should also be considered. The text should be simple to read and not contain lots of details that would become illegible if shrunken. Endeavour to stick to one simple shape or symbol (one warrior icon, in this case, and not a blend of two or more).
The design is an integral part of the brand and should feel consistent with all of the other visual assets. It should resonate with the brand and also not be too loud when reviewed alongside other logos in the same industry. The feel of a warrior logo for a sporting brand would differ from that of a food brand, and your logo should be able to identify with the industry.
Colors carry meaning and can create impressions of the brand. Orange suggests energy, yellow fun, and a combination of both would convey a playful brand. Blue suggests authority and confidence, while purple depicts royalty, richness. The tone of the color also conveys meaning, with soft shades being chosen in the beauty and health industries, while bright colors are used by brands that would want to make a bold impression.
Creating the logo also means creating brand guidelines to ensure that the logo remains authentic with the brand and cannot be mistaken for that of another brand. Brand guidelines will also instruct affiliates, media, and third parties on how to use your warrior logo. The guidelines can include scaling, the colour palette, the white spacing around the logo, and any other detail considered needful.
Your logo design should work in a variety of dimensions. It should be sharp enough to withstand being enlarged on a billboard, but agile enough to maintain a great shape when shrunken to a fingerprint size on social media.
What you want for your brand would determine how your warrior logo would be crafted. You should also be willing to trust the intuitive part of every creative as, sometimes, having all the right elements does not guarantee a mind-blowing combination of the elements to attain a desired product.
Should you hope to communicate an assertive brand? Then opt for bright colors, clear lines. The warrior icon should be bold and humor in expression should be filtered. In case you hope to underline truth and confidence for your brand, your warrior should discard the fierce look and put on a soft-looking shield. Ninjas function well for warrior logos and could be tweaked to communicate a range of expression.
Perhaps one last key to consider is this – you must absolutely love your logo. Your love for your brand’s logo would sell your brand as equally as the logo itself.