Recruitment is one of the most stressful parts of being an employer. As a result, creating a job offer that’s attractive to the right candidates can be a tricky task.
Since a job offer is the first encounter that a prospective candidate will have with your company, it’s essential that it’s made enticing. After all, if the candidate isn’t won over by the job description, they surely won’t proceed further in the application process.
Even in such early stages of the recruitment process, a job offer is an essential feature of retaining employees and reducing turnover. To that avail, detailed below are some of the top tips for making an attractive job offer.
Highlight Growth Possibilities
First and foremost, no one wants to feel as though they’re entering into a dead-end job. Whether it’s the prospect of a pay review after the first few months or the option of training programs, you need to implement measures that allow employees to grow.
Not only does the possibility for growth show the candidate that they have the potential to progress in a professional capacity, but it suggests that the company is doing well for itself.
This will make prospective candidates feel more secure about joining the company, as they won’t have the fear of joining and the company going under in six months’ time.
Offer a Competitive Salary
Whether we choose to accept it or not, the reason that someone gets a job is to make money. Therefore, without a competitive salary, there’s no way your job offer is going to be successful.
In order to determine this salary, you should take a look at your competitors to see what they’re offering. The idea is to match the salary they’re offering or go slightly higher; if it’s lower, no job seekers are going to give you the time of day.
Also, make sure you publish the salary on the job offer; salary-less job offers don’t perform well.
Offer Other Modes of Compensation
While salary is the number one priority for most job seekers, this isn’t enough in today’s job market. Employers need to be offering more than just money to make their offerings attractive to prospective employees.
Whether it’s work-from-home benefits or flexible hours, workers are becoming more conscious of how their professional lives affect their personal lives. As a result, everyone is on the hunt for a greater work/life balance.
This balance is one of the most sought-after modes of compensation. Therefore, any company looking to make waves in the world of recruitment need to bear this in mind.
Write a Clear and Concise Description
When job seeking, candidates are forced to sift through countless job offers. For this reason, job descriptions need to be clear and concise so that candidates can filter effectively.
Moreover, if a candidate reads your job description and they’re struggling to understand exactly what’s required of the role, they’re not going to apply. Job hunting is daunting enough without having to throw confusion into the mix.
Making everything very clear and concise will help you make the whole process less overwhelming for the candidate. This comfort will contribute to the performance of your job offer in a positive way.
Pay Attention to the Tone
When putting a job offer together, it’s important to maintain a consistent tone throughout. This is because your tone conveys what your business is about, which is important for attracting and maintaining the right talent.
What’s more, the tone plays a huge role in whether the candidate chooses to proceed with the company. A tone that’s too formal can often come off as uninviting, impersonal, and, quite frankly, intimidating.
On the other end of the spectrum, a tone that’s too casual can come off as unprofessional, so it’s about treading the balance between the two.
Consider the Use of Visuals and Imagery
Large sections of text can be off-putting to a candidate, as it can paint the job in a picture that’s overwhelming and not very exciting.
In order to break up the text, you might include videos or pictures that display the team, office, and company culture. Whatever relevant imagery you can find will be beneficial, as this introduces a personal approach to the recruitment process.
From this, candidates will have an easier time visualizing the company, making them feel more comfortable when their first day rolls around. Successful job offers are all about putting the candidate at ease.
Make the Offer Time-Sensitive
If a candidate feels they can sit on a job offer for some time, this is exactly what they’re going to do. Accepting a job offer can be tricky when you have many to consider, as there’s a lot to weigh up.
Therefore, you should make it known that the offer only stands for a certain amount of time. You should be reasonable with this timeframe; don’t tell them you need an answer by tomorrow, but don’t allow them to keep you waiting for a month.
Time is of the essence in recruitment, meaning you want to get things moving as quickly as possible.
Offer Relocation Assistance
Sometimes, the perfect candidate isn’t in the perfect location. If this is the case for your company, make sure you offer everything you can to attract those candidates from far away.
This might include the offer of relocation assistance, as this can be very costly and stressful for job seekers. If you’re able to remove this hurdle from the recruitment process, you’re much more likely to be successful in your job offer.
This will help the employee settle better, making them feel happier and more comfortable in their new home and role.
Provide a Signing Bonus
A signing bonus is exactly what it sounds like; you provide the candidate with a monetary incentive to sign their contract.
This is a great tool for recruiting the top talent that’s very in demand. If a candidate is torn between you and another company, a signing bonus might just tip the scales in your favor.
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