Today’s world is internet-driven. As a result, it is impossible to come up with the perfect marketing strategy without using the right online channels. You need to consider the consumer psyche too. They do not respond to the traditional marketing channels at all.
Most of the consumers turn to Google to figure out the businesses that meet their needs. Do you run a vinyl floor business? If yes, then you need to figure out the best SEO strategy to take your business to the next level.
When you setup your vinyl or hardwood flooring website, then you cannot afford to go wrong with the SEO strategy.
The benefit of a good SEO strategy is that you will be able to rank high in the search engine results. What you must keep in mind is that a quick Google search for flooring website returns about 50 million results.
Let us assume that a fraction of those results are based in your area, then you will have many competitors.
SEO tips to follow for your flooring website
Below I gathered some of the most useful SEO tips that will help your own online space become both more visible in the depth of the Internet and more user-friendly:
#1. Choose the appropriate keywords
First, you need to figure out what the flooring customers look for. The criteria will also help you to determine the appropriate keywords for your website. Try to use specific long-tail keywords. The keywords should relate to your unique selling points and location.
You need to figure out what sets you apart from your competitors. It can be your price, installation service or materials offered. After this, do keyword research to find the suitable keywords.
Placement of the keywords is also a crucial aspect. You cannot afford to go wrong there. The best approach is to have the keyword in the first paragraph. The benefit of this practice is that the visitor will feel that the page is a direct answer to his query.
The density of the keyword also matters. Ideally, you need to have 1% to 2% keyword density for your content. For example, if your post is of 1000 words, then the keywords needs to get used about 10 times.
However, make sure that the keyword is not stuffed into the content. The essential part is that the content needs to look natural. Otherwise the reader will lose interest.
#2. Monitor the performance of your website
There are times when you simply guess which terms will improve the ranking of your website. However, you can never be sure of the results till you monitor the results of the website. You can easily get hold of tools that can help you assess your performance. For example, Google analytics is one such tool.
By analyzing the results of the tool, you should try to keep on improving your site. Remember, that user preference can change anytime. Similarly, the search engine algorithms tend to change also. Well, this is why your search engine optimization strategy needs to be up to date.
#3. Try showcasing your work
The fact of the matter is that your great flooring work needs to get seen. Make sure that you fill up your site with each step of the flooring process. For example, the pictures should display the process of removal of the old floor.
The pictures need to focus on levelling and sealing also. You also need to show the installation of the new floor. The reason is that search engines can read photos just like they read the text.
What search engines do is that they read the file name of the picture. As a result, it becomes easy for the search engines to determine the content. Make sure that you name the pictures present on the flooring website carefully.
Do not forget to create the Alt tags for the pictures also. The benefit of this short piece of code is that it allows you to include a short text caption.
#4. Make use of social media to boost the ranking of your site
When you want your flooring site to rank better, then it is essential to have presence on social media also. For example, you need to have a Twitter page and Facebook page also.
#5. Come up with flawless content
When you want to have a strong online presence for your flooring business, then the content matters as well. It will have a crucial impact on the ranking. You need to have skilled writers in your team who can come up with killer content.
Your basic objective is to gain the attention of the visitor. It is not possible without the perfect content.
#6. Optimize each page
Try optimizing every page individually. The keywords need to reflect the content of the page. The descriptions and tags should be accurate and useful. As a result, your page is bound to rank higher.
Do not forget to put h1, h2 and h3 heading. The headings improve the readability of your content and your site can rank higher. Make sure that you only use a single H1 tag in the content. Try to use the exact keyword in the h1 tag.
You can use the keyword variations in the h2 tag. You can even use h4 tags. Try using the exact keyword in the meta title also. The meta title of your flooring website should not exceed 60 characters. Include the keyword in the meta description too. The meta description should not exceed 150 characters. These tags and description will help to rank your site better.
There are two approaches to manage the search engine optimization of your flooring website. You can either perform this task on your own or seek professional help. If you have an extensive flooring business, then it is best to seek professional help.
You can only counter the competition if you have a strong online presence. Your flooring website will represent your brand. First impression is the last impression. You cannot let down your customers. Hire an SEO service to manage the search engine optimization of your website. Make sure that you are explicit about your requirements. Only, then you can get the results you want.