10 Important Tips To Remember When Writing A Compelling Webinar Script
Webinars are the new ways to learn. Several platforms provide resources so you can start making your webinars. They’ll often give tips on how to create successful webinars, from general guidelines to advice on creating opening and closing webinar scripts.
In this article, you’ll get to know 10 important tips you should remember when writing a compelling webinar script. Join us in this discussion.
The Importance Of A Good Webinar Script
Like ingredients to a delicious recipe, webinar presenters, aside from choosing a good webinar topic, should be able to provide scripts so they can be able to present better to webinar attendees.
When creating your webinar script template, you can get suggestions from a webinar software that will provide you with the script samples, aside from giving the webinar structure or webinar slides.
Whichever webinar script templates you choose, these will take you on your way to creating an interesting webinar script or the perfect webinar script.
These platforms can also provide a sample webinar script. A solid webinar script is what you need to succeed in the webinars you create.
Whether these are automated webinars or live webinars, many of you have perhaps joined webinars before, taking in the webinar content they have. Webinars are amazing resources that engage your audience while explaining your business offers.
It’s been said that your webinar’s success mostly lies in its content. This is why learning how to write a webinar script that keeps the audience hooked is vital. Mastering the art and science of creating a webinar script is a great skill to have.
How You Can Write A Webinar Script That Engages Your Audience
Similar to any great piece in content marketing, the webinar script must understand your audience. Be sure you can answer these questions:
- Who’s the demographic you’re targeting for your webinar?
- Where’s the audience in the customer journey?
- What are the problems the webinar will solve?
- What’s your goal for the webinar?
Answering these questions will take you to create the presentation according to what your audience wants. Take note, writing a great webinar script has always been part of successful content marketing.
10 Tips On Writing A Compelling Webinar Script
Without further ado, here are 10 of the best tips when writing a compelling webinar script.
#1. Work With The Webinar Presenters When Creating Your Script Format
Script formats vary. There are times you’ll need to write the script word-for-word. It’s very important to work with your webinar presenter to discover their preferences. You may also use bullet points to zoom in on your main themes when in doubt. Remember, keep sentences simple.
#2. Notice The Time
Script development is anchored on how long the webinar will be. A webinar script for a 30-minute webinar is different from an hour-long webinar script. For instance, a half-hour presentation may focus on high-level themes, leaving the in-depth details in follow-up emails and blog posts.
You’ll also need to consider the time allocated for the Q&A. For example, an hour-long webinar may only need a 45-minute script.
If you’re unsure how long the webinar is, you can test various lengths to see what’s appropriate for your webinar audience. Research from GoToMeeting suggests webinar attendee viewing time is 57 minutes.
#3. Set Expectations With Your Outline And Ground Rules
Right on, reveal what’ll be expected from the webinar to keep your audience engaged. Provide a presentation outline, and when you set the stage of the presentation, be clear about how audience members can participate, including details about polls, chat room features, and more.
#4. Add Anecdotes
No one wants webinars that are boring for your audience. Your webinar or presentation will get even better when you inject humor, anecdotes, and the like.
#5. Present Stats And Numbers
With statistics and numbers, you can add credibility to your presentation. However, don’t go overboard by showing too many numbers to your audience.
#6. Include Interactivity Throughout Your Webinar
These interactive elements that your audience will surely love when engaged in your webinar include Q&A and polls. Instead of writing a script covering the entire duration of your presentation, it’s recommended to weave poll questions during the webinar as they’ll help break up the talking points.
The Q&A is best suited after your presentation when your audience is ready to reflect on the information presented.
Moreover, your webinars can further engage their audience and attendees with a live video. These can make your webinars stand out from the rest.
#7. Write For Their Ear
Keep in mind that the information you’ll present in your webinar will be heard, not read, by your audience. This is why it’s important to write the webinar script for the ear.
Writing for the ear entails using simple sentences at the beginning of the statement.
Instead of writing, “A survey of digital B2B marketers revealed email marketing has an average ROI of $38 for every $1 spent,” you can write, “Email marketing has an average ROI of $38 for every $1 spent. This is from a survey with 500 B2B marketers.”
#8. Align Your Script With Your Visuals
The webinar shouldn’t confuse the audience because the visuals don’t align with the script.
Before writing your webinar script, refer to the slides. Make sure you’re writing the script that matches all the visuals.
#9. Prioritize Educating Over Selling
Your presentation or webinar shouldn’t be a long sales pitch. If your webinar will feature a product or service, focus on sharing advice, best practices, and tips.
Instead of selling in the webinar, you should move selling in your follow-up emails so your audience can make their way down the sales funnel. Please don’t forget to include your contact details at the end of the webinar to encourage attendees to reach out to you with their questions.
#10. Don’t Forget The Summary
At the end of the webinar script, write a summary detailing what the presentation has covered. This will ensure your audience has understood perfectly what the webinar has discussed.
You can also utilize this part to share how attendees can access the details after the webinar. You may also ask them to answer a survey on how you can further improve future webinar scripts.
Final Thoughts On Creating Webinar Scripts
Webinars can drive leads and revenue. Webinars are among the best ways to gather quality leads. Webinars are great digital marketing tools.
With these in mind, you must always have the skill to write a webinar script. Once you do, you can drive more leads to the business.
Your next webinar script that keeps your audience engaged awaits.