Search engine optimization (SEO) is a hard work process that is synonymous with discipline, persistence, and patience. Consistent implementation of an SEO strategy is very important if you want to get good results and be seen on the main page of Google search results.
When you reach the top of the search results, you have the potential to reach a wider audience while getting high organic traffic to your website. This will lead to an increase in your credibility as a new business.
Most small businesses think that implementing an SEO strategy costs a lot of money. On the contrary, it can be done on a low budget. It might be difficult and time-consuming but not impossible.
Don’t worry just yet. This article will help you build a cost-efficient SEO strategy in seven steps. Before that, let’s discuss the benefits of SEO for online businesses:
5 SEO Benefits Every Marketer Must Know
1. Increase search result
Digital business competition is getting tougher these days. Most companies are competing to take advantage of the best technology. For example, using websites as marketing and sales platforms to drive more sales.
With website SEO optimization, your business has a great opportunity to be able to climb to the first page of Google SERPs with the targeted keywords according to your product or service.
By being on the first page of search results, your website will be easily found by potential customers, so the chances of consumers buying your product will also be higher. This is the best strategy to compete in today’s digital business.
2. Drive website traffic
The first benefit of SEO is to bring in potential traffic. When you have successfully boosted your SEO ranking to appear in the first SERPs, you will have a great opportunity to get visitors so that your web traffic will also increase.
Building an SEO is a must strategy for every marketer. Therefore, you need to know the right way to run an SEO strategy to get maximum results.
3. Generate more leads
SEO tactics for delivering good content and offering good products and services will have a positive impact on the buying cycle. Good SEO will show that a brand is “visible”. This can attract users to make purchases either online or offline, especially for local products.
For example, when traveling to a certain area, people will use Google to find out what local businesses are around them. Thus, building SEO with the right strategy will give you many benefits, including generating more leads.
4. Increase brand awareness
Not only can SEO generate more leads, but the use of SEO is also good for increasing your brand awareness. You can begin by creating high-quality and engaging content like articles, videos, infographics, etc.
If your business is new and you want to increase brand awareness quickly and effectively, it’d be best to produce video marketing with video tools and embed it into your website.
For example, an explainer video is an excellent type of video to embed in your website’s landing page, it has proven to work effectively
That way, you can quickly attract the audience’s attention and keep your visitors longer on your site. Thus, once your brand is increasingly recognized, then indirectly your business products have won the trust of the public and your brand will more likely go viral.
5. Better User Experience
Your website is meaningless without providing a good user experience to your visitors. SEO is not just about increasing your website’s top ranking and increasing conversion sales, but ensuring your visitors can stay and keep coming back is a game changer.
Through the good quality of SEO, visitors will feel that the listed content is useful, relevant, and under what they expect. Don’t forget that websites with mobile-friendly features are more valuable to Google metrics.
7 Steps to Boost Your SEO on a Small Budget
For those of you who have a limited budget, don’t worry. You can still experience the benefits above with the right strategy. Nothing is impossible when you have an effort and look for any way to grow your business. You came to the right place!
Now let’s move into several steps to boost your SEO on a low budget:
1. Focus on Long-Tail Keywords
Some people still often use very general keywords that will make it difficult for them to appear on the first page of Google. That’s why you should leverage long-tail keywords when creating your website content.
Usually, long-tail keywords consist of 4 words or more and contain phrases that people use to perform a search. That’s why they have a small volume of certain keywords with a low level of competition.
However, these keywords tend to be more targeted. Long-term keywords target very specific keywords so that they can provide higher conversions than short-tail keywords.
2. Add More Visualization
Visual content is a must if you want to boost your SEO ranking on a low budget. Using videos can help your website get discovered easily on the Google search engine because Google’s algorithm favors websites that include video content.
According to a study, websites have 157% higher search traffic with blog posts that include videos than blog posts without videos.
There are some commonly used types of videos that you can put on your blog posts, such as how-to videos, testimonials videos, training videos, etc.
Not only do videos help your business increase SEO traffic, but they also help your business showcase what offers and benefits you have for customers. Moreover, visitors and the general audience can quickly grasp your brand’s message if presented with visual content.
3. Optimize Your Content
Content marketing is the main material in the world of SEO. Your content must be high quality and relevant to your audience’s needs.
Make sure the search engine can easily discover your page by improving its metadata information, such as adding keywords on the title and subheading as well as the image.
Another way to optimize content is to understand whether your post fits the target audience. That’s why you need to learn who your audience is from the very beginning. Think about how you can help your audience through well-crafted content with tips and examples.
Engaging and informative content is also effective in increasing customers’ confidence in your trademark. Make sure to fill your website with high-quality content that contains SEO keywords.
4. Use Internal and External Links
When you optimize content for search engines, it is highly important to include internal and external links in your blog posts because they help lower bounce rates, increase engagement, and make it easier for search engines to crawl your pages.
Search engines like Google consider links as a vote that a web page is valuable and worthy of promotion. Internal links are links from one page to another that lead to the same website, while external links point to other websites.
External links will also strengthen the content by including the source of the article you wrote.
The higher the quality of the external link, the higher the level of trust and relevance points that contribute to SEO ranking. As a result, your website will get a positive value in the eyes of search engines.
5. Build High-Quality Backlinks
Backlinks are one of the most important factors in SEO. backlinks are links on a web page that points to another site. Thus, backlinks listed on websites or blogs will boost support engine optimization.
Not many people realize that backlinks affect search engine optimization. Even though Google’s algorithm is always changing, backlinks will remain the same. So, it is important to build quality backlinks to improve your SEO ranking.
Backlinks will determine how important your website pages are on the main page of search engines. Because the effect is long-term, you should build quality backlinks that will not only help maximize SEO but also drive traffic to your website.
6. Leverage Social Media
The next alternative low-budget SEO strategy is to use social media to approach potential customers. The combination of SEO and social media has become the best strategy for marketing campaigns.
SEO ensures content can be read by search engines, while social media helps spread content faster. For example, you can leverage TikTok marketing efforts as a strategy to reach a wider audience through hashtag, video content, embed website links in your tiktok bio, etc.
As a reference, you can use the latest topics that are viral among the public when making new content. You can also connect and build profitable partnerships with social media influencers to increase brand awareness, and build brand credibility and trust.
7. Improve Local SEO
Local SEO is an effort in optimizing a website for high visibility and more traffic from local searches. In other words, this optimization strategy can help a business to promote its services or products to target consumers in the local area.
This strategy is proven to work effectively in generating more leads from your business local area. How does this work?
For example, when you do a Google search for “explainer video production”, Google will show several explainer video production companies in your area. How can it be? Because Google can automatically read the location of the internet provider used in the search engine.
Contrary to the opinion of many people, building a robust SEO strategy is quite simple and cost-efficient.
The key to successful SEO strategies is to always be focused, consistent, and patient. So, there is no excuse for small businesses with a low budget to give up. It is time for you to take action and take your business to a higher level.
Apply these six tips above to build a winning SEO strategy on a small budget above and get ready to land on Google’s first page and reach more audiences.
About the Author!
Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). You can follow him on Twitter: @breadnbeyond