It’s 2022 and Instagram has become an essential part of our daily lives not only for posting stuff related to entertainment but to have a continuous presence and build maximum engagement rate.
Although you can get more engagement rates on Instagram rather than on Facebook, Twitter, Pinterest, and other social media platforms. Many businesses are still finding ways and working on different strategies to grow in this field.
You are not late to enter this game, all you need is to understand the strategies of this platform. How it works and how you can create a marketing strategy and how easily you can execute it. Not only you can use the features of Instagram but several tools can help you understand exactly and easily.
These are some of the popular tools that are discussed below to walk you through Instagram strategy.
We have compiled this list with complete research and we hope that after covering this article you would have a better idea of marketing tools that you can use on Instagram. Below are some tools that can take your marketing to the next level on Instagram:
Content Scheduling Tools
If you want to increase your engagement on Instagram you have to post content consistently and at a fixed time. Because this will help your audience to understand at which time you post content and they will remain active at that time.
You can create a full plan in advance that what content you need to post and at which time. It would be difficult for you to manage the bulk of the content, but you can make it easy with a scheduling tool.
It’s a tool on Instagram that you can use to post your content automatically exactly at the time you have set. Even if you wouldn’t need any confirming notifications, it’ll post all your content in one go.
Although it’s a paid tool and takes $10 per month but is worth it to pay because of its ease of use. You would love to use it for Facebook, LinkedIn, and Twitter also.
Hashtag Research Tools
Hashtags are the game changers on Instagram and work like wonders to find your content on Instagram. There is a limit to the use of hashtags on each post which is 30 per post.
When a user searches on Instagram using the hashtag, nine posts are shown at the top. Your post can be shown at the top while searching the hashtag you used in it, it depends on how well your post performed. You need to find lease competitive hashtags and get a higher rank with maximum engagement.
This tool helps you to find those hashtags that will work great for your post. Hashtagify uses your searched hashtags and uses it to find more related to them.
This tool gives you a large list of hashtags and you can use them to increase the reach and engagement of your posts.
Similarly, Tagboard is the more detailed and refined tool for hashtags, this helps you to have information about hashtags that are relevant to you. You can even find the maximum rate at which these hashtags are used.
Content Research Tool
One of the major difficulties for marketers is finding the content that their followers need the most. Looking for the content that your consumers like the most and get engaged in.
You can use this tool to make a template of content that your consumers need and make your future content according to that template.
Picodash offers high-quality content by searching it on Instagram in different ways. It uses the following modules to check the type of intent that is being posted:
You can use several other tools like 4kStogram to find content from other’s feed and repost it as your own. Several other tools for content research on Instagram are Olapic, Repost, Offerpop, and many others.
Creating your unique content is the best way to engage more leads to your feed. Otherwise, you can reuse others’ content by making some slight changes and it’s a great way to make your feed interesting.
Camera+ is not like other apps that allow you to edit content, it’s different from all other apps. It helps you to get amazing photos and gives you numerous features to improve your photography skills.
You can record time-lapse videos using this tool or you can even turn your old videos into time-lapse videos. You can create a full HD video with a good quality audio track. You can increase or decrease the speed and zoom feature also. Its amazing filters will be a helpful addition to you.
Boomerang is used by most users, it helps you to create short clips with a loop of backward and forward with interesting effects. This helps you create interesting and engaging content.
Photo Editing Tools
While using Instagram if you are not into photo editing tools what you are even doing on this platform? You level up your game of marketing by creating content that is interesting for your audience.
You can even use the same content several times by editing it using these tools. This will take much less time than creating content from scratch.
There are several tools that you can use to edit your photos:
- A Color Story
- Giant Square
- PIP Camera
- Tiny Planet
Video Editing Tools
Just like photo editing tools, you can also use video editing tools for your marketing purpose on Instagram.
Video is more engaging content than photos, you can get more engagement from your videos by editing them in different ways.
You can use several tools to make your videos more appealing and increase engagement on your feed.
You can find a lot of collections from your mobile’s play store whether on iOS or android.
On any platform, competitions are a fantastic method to encourage viral development. They frequently motivate competitors to recruit more participants, expanding your audience.
Competition solutions that integrate with Instagram are difficult to find because of its limiting API regulations. Fortunately, you have a few excellent options to choose from.
Below are the best competition tools for lead generation and marketing:
Ecommerce Marketing Tools
Even though e-commerce has been present for more than 10 years, the new visual content revolution is causing it to change. E-commerce is evolving to become more delicate and complex.
Influencers frequently only advertise things by wearing them, trusting their following to research where to get them. With this new tact, e-commerce platforms with visual content are emerging to make it simpler for customers to find the things they view.
You can use the below tools for making your marketing game better:
Influencer Identification Tools
Working with influencers is one of the quickest ways to increase your Instagram (or another platform) following. Influencers are public figures who are well-liked by members of your target demographic.
There aren’t many methods to expand more quickly than through persuading influencers to promote your product.
Below tools will help you find the people that are working in the same niche as yours
Account Management Tools
Building brand trust through interacting with your audience is a smart strategy. Sadly, Instagram is a mobile-only platform, making it challenging to implement at scale.
Web-based tools have an optimized layout for locating suitable followers to engage with as well as an increased keyboard typing speed.
Any marketing endeavor must include analytics. You won’t be able to gauge the impact of adjustments to your Instagram marketing without a grasp of the numbers.
You may often gain insight from these data using analytical tools, which you can then apply to your strategy to make it better.
The below tools will help you improve your feed engagement with different strategies:
- Sprout Social
Management Suite Tools
The functionality of many of the tools we’ve discussed is essentially combined in tool suites. These are frequently excellent places to start when considering your social media platforms as a business.
Unfortunately, you frequently have to spend a lot to get the more powerful suites.
Hope these amazing tools would help you to increase your engagement and reach your marketing goal. If there is any other tool in your mind that you would like to add to this list, share it with your fellow marketers and with other communities as well.
As it’s a great addition to your Instagram marketing and will level up the whole process of lead generation and engagement.
About the Author!
Monica Geller is a professional content writer who loves to blog and has always been mesmerized by marketing and social media. It has been her prestige to write for multiple brands and carry out the top marketing practices as a blogger. She always looking to help brands with their marketing efforts online and take pleasure in helping influencers that how to grow Instagram followers by SocialFollowers. You would love to hear her thoughts and ideas and she sure that it will prove to be a game changer for your marketing and business on social media platforms. She has already worked on several articles with deep research.