Choosing the right platform for your eCommerce business is one of the toughest and important decisions you’ll ever make.
Because e-commerce has grown in prominence, several large organisations have emerged as leaders in hosted platforms. When it comes to great e-commerce businesses, we often hear names like BigCommerce, Magento, WooCommerce and Shopify.
It is impossible to deny that while every business would have its own unique concerns, Shopify is one of the best choices across the board for a webstore.
Overview of Shopify
Shopping cart software Shopify is an excellent choice for eCommerce firms that sell items or provide services that require little configuration. On Shopify, it is incredibly simple to sell a single product or a small collection of items. Shopify is a platform that may be used by businesses that sell both physical and digital items.
If your business sells items in a limited number of colours, materials, or sizes, Shopify is a fantastic choice. Whatever your product offerings are, Shopify is a wonderful solution that provides a wide range of features and themes to help you sell more of what you love.
Let’s take a quick look at some Shopify facts.
Around 820,000 online merchants according to Shopify Unite report that came out in June 2019 are using Shopify platform. Also over 500,000 stores are currently using Shopify for their online store according to ecommerce platforms.
This signifies the importance and significance of shopify portrays why an online merchant should start selling on shopify.
In this post, we’ll be discussing main reasons ecommerce store using to sell their products services.
So let’s begin.
10 Incredible reasons why you should start using Shopify to sell your products/services
To put it in simple words, Shopify is an outstanding, versatile, and reliable platform to choose. Experienced sellers and newbies can take great advantage from this incredible eCommerce platform.
If you take a look, you’ll find plenty of unique reasons why you should start selling on this impeccable platform. To help you out, here we have listed X reasons, so make sure you read this post till the end.
Reason #1. Simple, easy and quick to set up
One of the most important aspects that newbies are often concerned about is easy installation.
Fortunately, with Shopify, you can quickly and easily launch your eCommerce store in no time. Without fussing about hiring developers and server cost because that is already added in the Shopify plan.
Unlike WooCommerce, Shopify is not a free platform but it covers up all other additional expenses that you require just to start your online store.
The admin interface of Shopify is pretty intuitive, chic, user-friendly, and clean. All the features of Shopify are structured and arranged logically on the dashboard making it easier for users to locate them.
That’s not all. To help you out, Shopify provides video guides and extensive documentation which can be found on the official website.
With Shopify, all you need is products/services to sell.
Reason #2. No technical expertise required
If you’re not tech-savvy and looking for a basic eCommerce platform that you can start with, then Shopify is the right option to choose.
To start your online store on Shopify, you don’t have to be a technical expert who knows all about coding. Without even writing a single code, you can start running your online store with Shopify.
Moreover, the platform itself is pretty secure and fast. This will help your store to manage the user requests when there’s a spike in traffic.
Plus, you don’t have to worry about any software updates because Shopify is there to take care of all such updates.
All in all, it’s an eCommerce solution that helps you to focus on your business and improve your sales conversion rate without worrying about technical aspects and issues.
Reason #3. Reliable and secure platform
When you are running an eCommerce store, you must be dealing with plenty of confidential and sensitive information of your customers such as credit card number etc.
It means your online store must always be online, secure, fast, and powerful. One of the biggest benefits of choosing a self-hosted eCommerce platform is it’s reliability. Like technical issues, Shopify also looks after upgrades and server maintenance to keep your online store always available, also it makes sure the page loading speed is not more than 3 seconds.
The use of SSL certificates ( if enabled) on an online store is used for encrypting all data and transmitting it over a secure connection. Additionally, Shopify can handle PCI compliance as well (it is needed if you have integrated a credit card system in your store).
Reason #4. Outstanding customer support
Shopify places a high value on providing excellent customer service. They are accessible 24 hours a day, seven days a week, as well as the reaction time is almost instantaneous, ensuring that your company is never left on its own. You may reach out to us via phone, email, or live online chat.
A number of community forums, substantial information in form of documentation are available on the Shopify Help Centre, as well as a variety of sophisticated Shopify University tutorials and guides are also available to users of Shopify.
Reason #5. Mobile responsive
If mobile web visits surpass those on the desktop, having a mobile-optimized site is necessary, not optional. Fortunately, Shopify realises this. Shopify has a mobile-responsive design for all of their themes to help you build an impressive and creative website, and this gives you the benefit of an integrated mobile e-commerce shopping cart, ensuring your store looks beautiful on all platforms and your consumers can shop using whatever device they choose.
Additionally, you may utilise free apps on your Android and iPhone devices to remotely administer your business should you choose to.
Reason #6. Highly customizable
To find free and paid themes for your Shopify site, look through the official Theme Store of Shopify, as well as on third-party websites such as ThemeForest. For each theme, the code may be changed to suit the customization desires. Easy enough, as long as you take the time to make your online store a great representation of your business.
Reason #7. Easy abandon-cart recovery
If a visitor adds an item in their shopping cart, but does not buy it, what happens? Statistics indicate that over two-thirds of clients will act in this manner. Another approach to possibly earn more income is by using the abandoned cart checkout recovery service of Shopify, which automatically follows clients who are on the verge of making a purchase and emails them to motivate them to complete their purchase.
Reason #8. Marketing and SEO tools
An attractive internet store is nice, but if no one visits, it’s curtains for you. Shopify has excellent search engine optimization (SEO) capabilities, making it easier for shoppers to locate your store. To learn where your consumers are coming from, you have access to sophisticated data, which enables you to adjust your marketing strategies. Search engine optimization (SEO) firms may be able to assist you.
There are a tonne of marketing tools at your disposal in the app store, like social network integration, product evaluations, and email marketing. Shopify, the standard, gives you the ability to create discount and promo codes.
Next level up: Gift certificates are available. Every theme has social networking icons. In addition, the time it takes to implement digital marketing is also included in the Shopify Kit. It has the capability of becoming a virtual employee, assisting you with marketing initiatives depending on your items, your target demographic, and your retail shop performance.
Reason #9. Expand your consumer base
The article Retail Vs. E-Commerce Trends: A Match Made in Heaven, published by Retail TouchPoints, explains that, even if foot traffic is on the wane, certain groups — especially elderly and teens — prefer to buy at a brick-and-mortar store rather than online.
You have the potential to reach new consumers who would not otherwise find your brand online since that is not where they are spending their money if you make your goods available in a physical retail store. Even if these potential consumers are aware of your online business, they may be reluctant to spend their money there because around 72 percent of millennials perform their research online before making any purchases.
Even if these potential consumers are aware of your online business, it is possible that they may be hesitant to spend their money on your eCommerce store.
Reason #10. Upselling potential
Shoppers frequently travel to stores in order to experience the instantaneous satisfaction that comes with purchasing an item and taking it home right away. According to RetailDive, shoppers also want products to get delivered at their home immediately.
This implies that next-day delivery, much alone two-day shipping, will be unable to fully recreate the instant satisfaction of purchasing items in person and bringing them home.
While at the store, these consumers who make rapid purchases are ideal candidates for picking up more goods on impulse while they’re there as well.
Why should I sell on Shopify?
Well, if you have the post thoroughly you will know how incredible Shopify is and why you should start selling on Shopify right away.
To recapitulate,the power of Shopify is in the simplicity of the platform; it doesn’t require many things to be added. You may select from countless Shopify themes, based on your items. Specially designed templates are used for shoe stores, apparel stores, and several other commercial ventures. Your product determines your overall flexibility.
If you still think Shopify isn’t an ideal eCommerce solution, you can always try out other best Shopify alternatives such as PrestaShop, WooCommerce, Core DNA, BigCommerce, Volusion, etc and start your eCommerce store.
We hope this article will be of great help to you. Thanks for reading!
About the Author!
Shaista Siddique is a passionate creative content writer at B2bwoo. She has a habit of reading and writing and this habit makes her life meaningful and soothes her.