Every successful company has a memorable logo that resonates with the target audience.
If your brand doesn’t have a logo, it’s time to fix it. You should write a logo design brief and find a designer who can bring your idea to life.
Some business owners wrongly believe that it’s possible to get a perfect logo without writing a brief. However, it’s not.
Read this article to know why logo design brief is a must. And find tips on how to write a perfect brief for your brand.
#1. Get exactly what you want
Remember that no matter how talented logo designer is, he cannot read your thoughts. He can’t get into your head and see the world as you see it. If you do not provide a logo project brief, the designer won’t get an idea of what logo you expect to get.
So, if you don’t want to be disappointed with the results, you must write a logo design brief. You should describe as detailed as possible how, in your opinion, a perfect logo should look like.
You should mention what type of logo you want to get (e.g., mascot logo, emblem logo) and what design you prefer (e.g., abstract, minimalist). You can also provide examples of the famous brand’s logos that you find the most attractive.
#2. Save your time
Can you guess what will happen if you do not provide a professional logo designer with a logo design brief? The designer will have to ask you plenty of questions to learn more about your brand and vision of your company. He will be forced to send you plenty of emails to get the information he needs to complete the project.
And how it will affect your productivity? Numerous emails and calls will distract you from your work. And it will worsen your performance.
So if you do not want to waste your time on tasks you can avoid, you should create a logo design brief. It will help you to ensure smooth communication with the designer and let you focus on your core activities.
#3. Spend less money on logo design
Another reason to create a logo design brief is to avoid overspending. If you provide a logo designer with clear instructions, you will not have to pay for revisions. If you do not like the logo, you will be eligible to ask a designer to make the changes that do not contradict the brief for free.
In case, if you do not provide a logo design brief, you will have to pay for revisions. For instance, if you didn’t mention that you need a minimalist logo, and designer created the rustic logo, it’s your problem. If you want to get a minimalist logo design, you will have to pay for the redesign.
#4. Get logo design delivered on time
Additional revisions may cause not only financial loss but other serious problems. If you ask the designer to revise the logo a few times, he won’t be able to complete his work on time.
So if you do not want to miss the project deadline, write a logo design brief. It will take you just a few hours, but help you to avoid lots of difficulties.
#5. Get a logo design that perfectly appeals to your target audience
What is the primary task of logo designer? To create a logo that appeals to the target audience. It means that to complete this task, the designer should have a clear understanding of who your customers are.
In your logo design brief, you should explain who exactly buy your products and why. You should provide demographics, as well as details regarding the shopping behavior of your target audience.
Let’s say you need a logo for a kids dance studio. You need to explain who your target audience is: middle-income families or wealthy families.
It will help the designer to understand how a perfect logo should look like. For instance, if your studio is located in a rich neighborhood where Hollywood celebrities live, the designer will create an elegant, quirky logo..
But if your studio is located in an ordinary neighborhood, the designer will choose a simple, bright logo.
#6. Achieve your short-term and long-term goals
A logo designer also should know about long-term and short-term goals you have set. When writing a brief, you should answer two important questions:
- Why have you decided to create a new logo right now?
- What specific goal do you want to achieve?
Different companies need a logo for different reasons. If you are a new company, the chances are your primary goal is to raise brand awareness. If your company exists for a few years, probably you need a new logo to enter the global market.
Don’t hesitate to share your goals and your plans with a logo designer. The openness will not hurt your business. Vice versa, it will allow to create a perfect logo and let your company succeed in the long run.
#7. Get the file types you need
Make sure that a logo designer knows how you are going to use your logo. It will help him to create a logo that will meet your expectation.
Do you need a logo for your website only? Or, do you need a logo that will look great on T-shirts and branded coffee mugs? Depending on your needs, you can ask a designer to provide a logo in different file formats.
#8. Avoid misunderstandings
The point is that most companies do not know exactly what kind of logo design they need. As a rule, they provide designers with vague instructions:
“Our company sells women’s lingerie. We need a logo that includes an image of lingerie and our brand name. The logo should look elegant and catchy, and it should be pink.”
How do you think, is it possible to create an ideal logo using this information? It’s highly unlikely that these vague instructions will help the designer to design a masterpiece.
Probably, the client meant that he wants to get a logo that looks like this one.
But the designer will create a logo like this one.
As you can see, both logos meet the requirements set by the client. But only one logo meets the client’s expectations.
7 Steps to Write A Logo Design Brief
Now let’s consider six steps you should take to craft a logo project brief and get a perfect the logo you want.
Please, don’t skip any of these steps. All these details are important for the designer. To get the best results, try to provide as much useful information as possible.
Step #1. Describe your business
In this section, you should mention the name of your company and explain what your business is all about. You can add some information related to your industry and provide a link to your website and social media accounts. Also, here you can write your mission, vision, and core brand values.
Step #2. Describe your target audience
Explain who buy your products. Describe the specific demographics that you target. Pay attention to the following factors:
- Education level
- Income level
- Marital or family status
- Cultural background
Step #3. Outline your ideas
If you have an idea of how your future logo should look like, try to describe it as precisely as possible. Outline the concepts or inspirations that you find suitable. Explain what story your logo should tell. And if you have good drawing skills, try to sketch the logo by hand.
Step #4. Provide examples
The World Wide Web is full of logo examples that you can use for inspiration. So don’t hesitate to conduct online research before writing a logo project brief. Choose three logos that you like the most. Add them to the brief in the form of images, screenshots, or links.
“You can also provide a few examples of logos that you do not like. It will help the designer to understand what elements, fonts, and colors he shouldn’t use,” says Caroline Knight, a brand manager at TrustMyPaper.
Step #5. Add preferable fonts and colors
Here you should mention what colors and fonts you prefer if any.
If you want the designer to use a specific color or font, you should state it clearly. You can attach a picture that shows a shade you want to be used. And you can write the name of the font you have already chosen.
If you don’t have any design skills, you should let the designer choose a font and color scheme. As an expert in the field, he will find the most appropriate options for your brand.
Step #6. Explain where your logo will be used
A logo designer needs to know what layout and sizing will best suit your logo. So make sure that your logo design brief contains information on where you will be using your logo:
- Social media
- Brochures, business cards, and leaflets
- Products and equipment
- Souvenir products
Step #7. Set the budget and deadlines of the project
Also, you should mention when you want to get a final logo and what price you are ready to pay. It will ensure that the project will be delivered on time and budget.
If you want to get a perfect logo, invest your time and efforts in writing a logo design brief. You will be rewarded with the great results that will exceed your expectations. Your new logo will help you to grab the target audience’s attention, build a strong brand identity, and boost sales.
Use this article as a guide, and you won’t face any difficulties in crafting a logo design brief.
About the Author!
Kristin Savage is a writer for BestEssayEducation and research analysts for GrabMyEssay. She nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the branding industry.