You may have posted on a social media platform about an event coming up or sparked interest by sharing links to your blog, or even posted a photo of yourself together with your colleagues.
You’ve used social media to benefit your company’s image. The use of social media websites on both the part of businesses and consumers – has risen dramatically over the last few years.
With more features and advances being added to popular platforms such as Facebook, Instagram, Twitter, and LinkedIn, It’s safe to declare that social media and social media marketing aren’t going anywhere.
Social media platforms can benefit your company immensely, allowing you to build relationships with your ideal customers.
Here’s a comprehensive listing of (nearly) all the advantages of social media they provide to your business. Utilize these lists to educate your internal decision makers, design and refine the social media advertising plan and boost your business’s performance:
The use of social platforms is on the rise
You have more options to branch out among social media networks:
- Establishing direct connections with users and brand partners.
- Get better support for your brand image.
- Make sure the website has a path of least resistance.
- Remove roadblocks that prevent you from purchasing.
- We value honest feedback from customers.
- Social listening allows you to have deeper conversations.
- A view into the Market.
- User-Generated Content.
- Profit from Influencer marketing’s power.
- Social Storytelling allows you to connect it all.
1. The use of social platforms is on the rise
An astounding 4.62 billion users are currently on the social media platform making the use of social media an ongoing activity for nearly half of the world.
Although there aren’t all social media accounts that are thriving, active users (or aspiring customers), The sheer extent of a strategy’s social media influence is enough to unite marketing efforts and resources around a unified web presence.
2. You have more options to branch out among social media networks
Some brands limit their social media to only a handful of platforms, usually focusing on the biggest ones, such as Facebook and Instagram. Still, there’s more chance than ever to explore other platforms.
Every social media platform is unique, which allows you to share messages and content across different networks. Today, most companies use between 4 to 10 social media profiles.
This strategy allows you to connect with an older group of users on Facebook or Instagram and make use of an appealing photo to meet younger people on Instagram and build professional connections and thought-leadership via LinkedIn posts, for example.
3. Establishing direct connections with users and brand partners
In terms of opportunities, It’s not just because of the sheer number of networks. Brands can also use social media to reach their customers directly and facilitate fast and efficient communication.
This way, consumers don’t need to jump through hoops to reach someone from the company – all you need is a clear message and prompt responses to impact the experience of customers positively.
Tesco is a supermarket chain. Tesco is taking this concept to the next step in its interactions with consumers on social media.
When customers send an email directly to Tesco’s Twitter, the response from Tesco provides them with a range of options to select from: These interactions are highly efficient, allowing customers to get the information they require quickly.
4. Get better support for your brand image
Brands had fewer options to develop and promote their image in the past. Today social media allows companies to showcase their style and personality in many ways.
This makes the brand more approachable and authentic to its target audience. There are also chances to build the style and image of the brand through a video announcement or a link to a blog, a post on your social profile, and more.
Take the fashion store ASOS as an example. The brand’s strategy includes a separate Twitter account exclusively for customers’ service needs and provides an opportunity for customers to contact them, separate from the normal profile.
This means that customers receive an immediate response. ASOS can present its laid-back and casual style by the style of their social media posts
5. Make sure the website has a path of least resistance
One of the biggest hurdles faced by many businesses is the difficulty of guiding prospective buyers through sales channels and making sure they have access to the correct documents and content to help them along the way.
Your social media advertisements and presence on the internet can assist in helping aid in the sales funnel, but posting relevant links on your page can provide a pathway of minimal resistance to your site.
In this way, prospective and current customers will not only find you via search results – they’ll be displayed on their timeline and newsfeed and with the perfect link to your website. Brand of clothing Free People provides a good illustration on its page on Facebook.
The brand has the link (Shop Now) right to the top. It directs customers to its main website for e-commerce: The brand also utilizes posts to highlight its latest merchandise, with hyperlinks that direct shoppers to the pages of products for the products that are featured.
For the ultimate in convenience, Free People includes a Products page where users can browse through the merchandise that they prefer and Head straight to the checkout on the main site of the brand. It’s a real way to go
6. Remove roadblocks that prevent you from purchasing
Based on this idea, social isn’t just about guiding the horse to drink – it can also remove obstacles behind getting it to drink.
Today, brands can use buy buttons and buyable posts to allow users to browse and purchase directly from the timelines, similar to how they would do on the full site of the brand. This could help reduce the necessity of making a connection between “I’m just looking” and “Ooo, I must have this today!
The video above is from the top clothing brand Ted Baker and is an interactive video that has shoppable touchscreens in the video. Talk about shopping with a modern twist!
7. We value honest feedback from customers
Social media platforms allow customers to express their opinions to businesses. Though comments can appear like a part of Jimmy Kimmel’s “Mean Tweets,” it helps marketers get an honest – and often authentic – view of their customer’s opinions of the company and its products. There may be some truth in consumers’ most unforgiving social media posts.
8. Social listening allows you to have deeper conversations
It is also possible to take social monitoring of media to a higher step with monitoring via social media that don’t simply concentrate on your social profile for feedback but can help you look over all your social media accounts to make the most sense of immediate comments, mentions of brands, and general conversations happening in you.
With these data to improve the design of the next social media campaign and improve the message you send out to your customers and communicate with your customers in a manner that encourages them to pay attention.
Many brands, such as FitBit, have taken advantage of social media listening to improve their products. Fitbit’s brand-new Reminder to Move feature came directly from feedback received by users about social platforms.
9. A view into the Market
Alongside looking into the actual views and feelings of your clients and followers, social media is an excellent tool to check the status of your competitors.
In particular, Do you know if your most popular competitor recently became viral for joining a brand-led social campaign?
Did a call to create users-generated material (which we’ll go into further in the next section) work particularly well for them? Learn from these experiences, take them into your own company, and use them to increase your social standing.
10. User-Generated Content
One great thing about social networks is that interactions and touch points do not always go in one direction. Nowadays, everyone has more access to social media than ever before, including brands, brand managers, politicians, celebrities, politicians, and more.
Customers (including people who belong to your intended group) are eager to use this opportunity and communicate with celebrities and high-profile businesses.
The call from Destination Canada for submissions brought them thousands of images and videos they could use. You can profit from this by putting out a plea for content created by users.
The content could be released with a specific goal, such as a viral event. Sometimes, brands declare a hashtag and invite their followers to include it in future posts on social media.
This way, it’s not just a matter of silos on the brand’s official social pages – its reach extends to the timelines of individual users and even beyond. User-generated content can help diversify the type of content people are exposed to on your social media platforms.
Because most users trust posts, images, and suggestions from other users, well-placed content from customers could be exactly what your sales funnel requires to boost conversion.
An amazing example is from Apple, which used its social media campaign to highlight the camera capabilities of the new phone. Starbucks again delivered a great user-generated content saga in 2014 with the “WhiteCupContest“. The campaign asked participants to send in their cup designs.
When coffee is combined with art, amazing events can occur – and in only three weeks, the giant coffee chain received a staggering 4,000 responses from artists worldwide. This social media challenge created such excitement that it conceived the same contest in 2016 using the RedCupArt challenge.
11. Profit from Influencer marketing’s power
In addition to sourcing content via your social followers, it can also allow you to collaborate with specific influential people in your field.
Influencers are people who use social media with a large reach and relevance and use their influence to promote content that is resonant with their target audience.
Partnering with and selecting the right influencers can allow you to get more people to notice your brand to improve your image, increase brand recognition and create confidence.
An influencer can be described as an amplifier for your brand’s distinctive messages, allowing your company to build stronger connections while increasing the quality of leads and engagement. Learn more about the advantages and disadvantages of influencer marketing here.
12. Social Storytelling allows you to connect it all
One of the most significant benefits of social media is that you don’t have to limit your brand’s presence to only sales social media marketing posts. You can use your social media pages to tell stories about your brand.
Sure, posting a story about a sale coming up will attract attention from certain users; however, using your social channels to tell stories of something important to your followers will allow you to make more impact.
The brand of feminine products used a commonplace phrase and transformed it by sharing inspiring tales of women’s power.
The campaign perfectly aligned with the brand’s image and didn’t emphasize its products. Instead, it highlighted women and girls’ confidence, strength, and capabilities worldwide.
Social media is a powerful tool that will allow your brand to engage with your target audience in interesting and meaningful ways.
Social media platforms and your overall presence on the internet allow you to participate in meaningful conversations within your field and have a significant impression on your industry.
About the Author!
Malik Wasif writes SEO articles and his articles have appeared in a number of sites, including EzineArticles.com, ArticlesBase.com, HubPages.com, and EduTechBuddy.com. His articles focus on balancing information with SEO needs–but never at the expense of providing an entertaining read.