All over the globe, the e-commerce industry is growing at a rapid pace. According to experts’ prediction, the industry will surpass $2 trillion in sales in the coming years.
Not only just giant eCommerce stores but also startups are making a good profit. If you are also planning to launch an eCommerce store in 2018, we insist you read this post till the end. In this post, we are going to talk about some important steps that will lead to the success of your eCommerce brand.
So, stay with us…
Step 1 – Lay the Groundwork
It is a common rule in every industry that before you start a business you should take care of some groundwork. In an eCommerce business, this may include:
Finding & purchasing a domain name.
Hiring a web developer who is trustworthy and has years of experience in creating custom eCommerce sites (In case you want to create your site from scratch).
Creating all important legal documents. It is advisable to hire a specialized attorney so that you don’t make any costly mistake in the future.
Step 2 – Choosing eCommerce & Hosting Platform
Like most newbies, if you don’t want to create your site from scratch you can rely on eCommerce platforms such as Shopify, BigCommerce, Magento etc. There are a few things that you should keep in mind when finding the best e-commerce platform for you. These are:
- The pricing and payment options.
- Integration of plugins.
- Search engine friendliness.
- Mobile compatibility.
- Customer support.
Before you settle down on any eCommerce platform, don’t forget to check with above-mentioned things. Below we are providing a brief introduction to some of the popular eCommerce platforms. We hope it will help you choose the right platform.
Hosting more than 325,000 online shops across the globe, Shopify is a well-known eCommerce platform. Some of the popular brands like Red Bull, GE, Tesla, etc. are also using this platform. It is user-friendly, affordable and comes with a lot of features.
BigCommerce is a good choice for those running on a tight budget. The platform also comes with options for shopping carts and product catalogs. Moreover, you can check how is your business performing over time using their analytics tools.
It is one of the largest e-commerce platforms that has been used by more than 200,000 webmasters all over the world. The platform is powerful, easy to customize and highly scalable. However, if you are not having the adequate technical knowledge you may find it difficult to harness its full capacity.
Note – We have briefly described these platforms. For better understanding, you should take a look at the pros and cons of each platform.
Speaking of hosting services, you will need to host your store on a powerful hosting service like VPS hosting or dedicated hosting. Always make sure that the hosting provider you’re choosing is reliable in terms of pricing, performance, features, and security.
Step 3- Make Your Own Space in The Industry
We know it will take a time, but it is important that you start making efforts right from the beginning. As there are so many e-commerce businesses already in the market, you will need to create your own identity.
Remember, until you have a distinctive value proposition, you can’t capture the attention of new customers. Whether you are into clothing business or sell handmade products, you should try to find out what a market demand is.
Give your buyers a good reason to purchase from your eCommerce store regardless of what you are selling.
Below, we have put together a few tips that can help you make your eCommerce store stand out.
- Do not hesitate to offer your buyers good customer service.
- Use eye-catching content to introduce customers to your brand.
- Sell unique products. For example, you may sell products that are unavailable in your region or not being sold by your competitors.
- Don’t compromise on the security of your users. No one will like to put their credit card details on a sketchy website.
- Make sure your eCommerce store is easily accessible in mobile devices of different shapes and sizes. According to a report, more than 51% of Americans purchase goods using their mobile devices.
Step 4 – Make People Excited About Your Brand
In the competitive world, creating a store is not enough to grab the attention of users. If you want to make your eCommerce site stand out from competitors, don’t forget to set up your social media channels.
Social media platforms such as Facebook, Instagram, Twitter, YouTube etc. may help you develop excitement among users for your products and services.
Social media platforms are the most valuable forms of marketing nowadays that can bring a significant amount of users to your store. Look for communities and groups on different social media platforms that might be interested in your product or service.
Once your e-Store is live, you should start spreading some exciting news about your business. Try to reach out to your target audience and announce the launch. You may choose to run an email campaign to announce the launch, it will help you get some early site traffic.
Step 5 – Take Help of eCommerce Marketing Experts
In order to maximize the lead conversions, it is necessary that you take help of an eCommerce marketing expert. There are many agencies that offer marketing services for online stores. Startups and small businesses that don’t want to invest into marketing campaign can go for social media and email marketing campaigns that are affordable comparatively.
With the right marketing strategy, you can take your eStore to the next level.
Building your own unique identity in the market takes time. However, if you will follow the right strategy you may make your brand success before your expected time. If you have unique ideas to build a successful e-Commerce brand you may share them with us in the following comment section. We would love to hear from you.