If you have a business that sells a product or service, you are probably looking for ways to get the word out and generate sales — that’s a business’s top goal!
Well, for all we know, growing a business is not easy. It takes more than just a good idea to succeed and conquer the market. You need to have a clever marketing strategy in place to grow your business.
It is 2021, the competition is higher than ever, and your marketing strategy needs to be constantly upgraded to keep up with current needs.
Let’s look at some highly effective and practical strategies that can step up your marketing game.
#1. Use the power of stories
Creating a unique brand image is essential for a business, and if it’s intelligently built around a story, it’s guaranteed to leave a mark.
Why? Well, humans love stories. And they help your customer relate with you, which is the most important part of getting conversions.
People are more likely to choose a brand that they recognize (and relate with) over something unfamiliar, even if they don’t know a great deal about your company.
So when you are setting out on your brand’s marketing journey, define your story first, so the consumers know who you are as a company.
#2. Use the social media’s superpowers
Social media is probably the most effective tool in business development in today’s world, and there is no second opinion about it.
Whether you are a B2C or a B2B, you need to be on Facebook, Snapchat, Instagram, and Twitter. Do you know why? Because your potential customers are there 24/7.
Having a presence on social media is super-important for not only tracking your marketing efforts, but also getting to know your customer extremely well.
If you want to ace social media marketing, consider taking an online digital marketing course at Monarch.
#3. Use social media for providing superb customer service
In addition to using social media as a research tool for marketing purposes, you can try using it to give your customers an amazing customer service experience.
Give them exciting content, reply to their comments, and make sure to get back to all the DMs and inbox messages. This will build their trust in your company and tell them that you care about them. And when they know you care about them, they are very likely to buy from you.
Yes, it will take months and years of hard work to engage with customers and make a connection with them, but it will be one useful connection (from a marketing perspective).
#4. Do what the data says!
Data is a marketer’s best friend as it provides invaluable insights into audience behavior and helps them take suitable actions towards their marketing strategy.
Try to keep abreast of advanced analytics tools and use the data to figure out what it’s trying to tell you about your customers.
Marketers have access to dozens of free and paid analytics tools. Google Analytics, SEMrush, Mixpanel, and Ahrefs are some of the most famous tools, but there are plenty of other great tools too.
There are plenty of YouTube tutorials to help you learn these marketing tools. But if you don’t have the time, consider working with a digital marketing agency. There’s a ton of them out there, and you’ll definitely find the perfect fit for your company.
#5. Pump out unique and consistent content
Content is king today, and consistency is the queen. But you’ll find that all the information is already out there, so you can’t really write new content. What you can do, however, is write content with a unique perspective and try to get the reader to view things via your lens.
Once the reader starts sharing your viewpoint, it’s very easy to guide him through the sales funnel and ultimately convert him into a buyer!
Also, creating super-specific content is really helpful because it targets your ideal customer and has the highest chance of converting them into buyers (which is the ultimate goal of a marketing strategy). Many companies make the mistake of writing top-of-the-funnel content and wasting their words.
Let your competitors do the educating and nurturing and focus on bottom-of-the-funnel content for an effective strategy.
#6. Learn & implement SEO!
Let’s say you are telling a compelling brand story through images and engaging video content, and you are publishing it on all social platforms. But still, you’re not getting desired website traffic, email signups, or sales, and you have no idea why.
One possible reason is that your content is not visible to your audience. You need to optimize your website copy and other content for search engines. In the realm of digital marketing, we call it SEO — Search Engine Optimization.
SEO is a broad term used for several techniques that boost your rankings in search results. The higher up your website shows in Google results, the more likely the searcher is to click it and ultimately convert into a buyer.
#7. Leverage influencers
Influencer marketing is a brilliant way to get the word out and boost your visibility in no time. The key here is finding the right influencer for your niche.
Instead of collaborating with someone who has a million followers, try to narrow it down and find a micro-influencer. A small influencer who’s audience trusts him and relates closely to your industry is more likely to get you customers than a huge influencer with an irrelevant audience!
I have shared with you 7 different strategies to taking your marketing to the next level.
By taking some time to assess your company’s marketing strategies carefully and improving them where necessary, it can be possible to keep up with the changes your business is facing.
Do you have any other top marketing strategies? Please don’t hesitate to share it within the comment below.