If you are a student that is in the process of creating a start-up; congratulations. This is a project that can be difficult and it is admirable that you have the determination and passion for making it happen. Of course, you have to do some hard work. It can be a lot of fun and something that you enjoy, but it is also a lot of hours and your business model will take some time to perfect.
Whether you have a product or service that you want to offer to consumers, you need to start with branding. This is going to be how you get consumers to notice you and ultimately make purchases from you over others. It is going to make you stand out from the crowd and beat the competition.
But startup branding is not always easy to do on your own, especially if you are just starting out as a student and are new to your industry. So, we are going to offer you some startup branding strategy tips that you can follow to begin your success.
Tip #1: Famous Student-Founded Startups
Sometimes, you need a bit of inspiration before you get started. Let’s introduce some famous student-founded startups that made it big. Some of the most obvious ones would be Facebook and Microsoft. Both Mark Zuckerberg and Bill Gates were students that went to reputable universities. With so many essay writing projects, they then dropped out so that they could pursue their dream and grow their companies.
Of course, you do not have to go down this road. In fact, it is possible to still stay in school and grow your business idea. We are going to give you so branding strategies example ideas so that you can tackle the difficult part while you study. In addition, a Writix.co.uk can help you free up some of your time to work on your branding strategy.
Students access cheap services for custom papers and UK essays, so they have extra time in the day. It is also important to remember that you might face challenges and setbacks in your plans. You must be patient and work hard to overcome these. Even the most popular companies now all faced hard times at some point. They overcame them and so can you. Sometimes, a little help is all you need.
Tip #2: Start with your Brand Identity
Does your brand have an identity? We are not simply talking about a logo. We mean, does your brand have a voice? First of all, you want to have a memorable name. Something that consumers are going to remember and that leaves a lasting impression. They say that you have only got 10 seconds to make a good impression. So, this means spending time on the name, making it catchy, cool and memorable.
Plus, it has to be related to your identity and the message you are trying to convey. Then it is time to get deep. Think about the passions behind your brand and why you are doing this. Share this message with consumers. Use emotion to capture their attention. For example, if you are creating new reusable straws, share your passion for helping the environment. Consumers love stories and are looking at more than just the price and the product. Now, they want to believe in the brand too.
Tip #3: Work on the Visuals
Once you have built a story around your brand, it is time to get to work on the visuals. Let’s not forget that people like to see colour, photos and bold images. It can make you memorable and stand out, as well as make them like you more. Certain colours are going to suit your brand more than others, depending on the message you want to portray.
For example, red is often colour for passion while blue tones can be cold. Of course, your logo should be tied to your brand identity. For example, say you are starting up a dog rescue centre. It would make no sense to have a computer as your logo, would it? Make sure there are no loose ends when it comes to the visuals. You want everything to flow.
Tip #4: Show Off Your Website
Technology is taking over the world. Everyone has a computer and a mobile phone. This means that a lot of consumers now do their shopping online. This means your business need a website. But more importantly, this website needs to convey your brand identity. You should include very clearly your name, logo and chosen colour scheme.
But this is also your opportunity to sell your products and services through storytelling and quality content. You are going to have pages available and this is your chance to create a voice and portray the message you want consumers to know. For example, you can share why you are creating a product, how you care about certain issues related to your services and what your products can do for people. Do not underestimate the power of images too.
Tip #5: Build a Presence Online
Building a brand is all about attracting customers. But you have to share your identity in order to do this. This means that you should utilise social media platforms where millions of people spend hours a day scrolling and surfing. This is a great place to begin your marketing as you can share the content and help it go viral. So, create an account for your business and start today.
A lot of startups make sure of busy platforms like Facebook. Instagram and Twitter. In addition, to reach a wider audience, consider partnering with someone that is well-known. For example, if you have a product that you want to offer to millennials, it can be beneficial to partner with a social media influencer. This way, it can be someone they admire and they are more likely to check out your website. You can also run special offers and giveaways for people to test your brand.