The Psychological Meaning Behind Shapes in Logo Design (Infographic)

Beside the colors and fonts to use in your logo design. It is important to pick the right shape to help reflect your brand’s services effectively when designing a logo.

They help to define or reinforce our perception of the brand, as much if not more than the colors used. Squares, lines, and triangles can suggest structure, strength, balance, and organization. While circles imply positivity, relationships, and community.

To learn more, check out the infographic below created by and the team. To explain the psychological meaning behind the different shapes and how shapes influence our perception of a brand.

Please click on the image to enlarge.

Shapes of Logo Design

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