10 Tips on How to Improve UX/UI Design of a Web Application
Are you planning to improve the UX/UI design of your web app and do not know how to start? This article contains valuable tips on how to make your web application’s UI/UX design better.
Importance of UX/UI Design of your Web App
Nowadays, due to the pandemic, many companies have had to concentrate more on online sales. If you are an owner of a business, you are probably required to launch your website or even web application to sell your products, answer clients’ questions, and transmit the values of your company.
Ever since you create your website, it becomes your salesperson that is ready to be at your disposal day and night. Now, your website or web application is exactly what will create the first impression on your business and offered products. For this reason, your website’s or web app’s UI UX design plays an important role for the entire company.
It may surprise you, but even some studies were conducted. They showed that a well UI design of a web application could greatly raise the conversion rate. This is another reason to work over your web application UI design and make your web app not only attractive but likewise convenient and user-friendly.
Some web developers create just a one-time UX design and never improve it. But this can have a bad impact on your business. UX design of your web application should meet new tendencies and market requirements.
Otherwise, it will be considered outdated. As a consequence, you become a holder of the old-fashioned web application. It is not informative, convenient, and attractive to users. As a result, it will not cope with the competition.
On the other hand, a complete redesign of your web application requires a lot of money and time. That’s why we will concentrate on UX design tips that will improve your UX/UI design without applying radical changes. Your web application will become more user-oriented, and your business will start to prosper.
1. Conduct Thorough Research
Conducting research is a necessary step in many aspects of people’s lives. For example, when students look for a paper writing company they carry out research in order to make sure that this company is worth their attention and trust. You may wonder how conducting research can assist UX improvement.
The answer is easy, and you should conduct thorough research of your users. There is a necessity to ask proper questions. You should understand what your audience is interested in. You can analyze its behavior after the last update. Then, you should find out the needs of users and divide them into basic and secondary.
Also, you should determine the punch line of your company. Ask yourself what benefits you can provide to your users that no other company can.
2. Be More Simple
You should know that minimalism was one of the main tendencies in web design, and it will continue to hold this position in the future. Also, after you remove all unnecessary elements, you will simplify the interaction with the application for your users.
You should place yourself in the shoes of your users. As you go on the website or web application, you expect to perform specific steps and walk the particular way. If you require passing a complicated labyrinth in order to find what you desire, you will likely leave such a web application or website.
You can make graphic elements interactive in order to simplify navigation and provide information regarding your company.
3. The More Whitespace The Better
One of the easiest UX design tips is to add white space. This will surely lead to UX improvement. Unfortunately, white space is often substituted by complicated graphics solutions.
Still, if you add little white space, this will influence the entire picture. By shifting accents, you can help your visitors to make decisions faster.
There is no necessity to perceive white space literally. No matter its name, it is not obligatory to make space a white color. You can make space of any color since it relates to the background of the design.
You can apply this color to all areas of a design that are not occupied by other elements, for example, illustrations or text.
4. Reach Elements Cohesion
Cohesion can be both conceptual and visual, and it assists in greatly improving UX design. Visual cohesion can be reached on the condition that all design elements maintain one visual theme.
Conceptual cohesion can be achieved on the condition that all content elements maintain one subject matter.
You should allocate elements that are important and locate them thoughtfully and strategically. These elements should play their own roles.
After you determine important roles, this will be easier for you to get rid of those elements that do not contribute to achieving the main goal. Do not make a mistake by removing important elements since it can break the design.
5. Work with Testimonials
One of your tasks as a good owner of a business is to listen to the opinions of your users regarding your products. This is applicable to the design of your web application or website as well. If you ignore this step, you can lose the possibility of becoming more suitable for your users.
In order to get testimonials from your users, you can add the corresponding form to your web application. You can ask various questions. For instance:
- What do you offer us to improve?
- What functions would you like to use in the next update?
- How would you evaluate our web application?
- Would you recommend our web application to others?
After, you can gather responses, evaluate the results, and compare them with the latest tendencies and your goals. For example, if you see there are many users who had problems with finding a concrete page, there is a need to improve the navigation of your web application.
6. Waiting Should Be More Enjoyable
The assignment of web developers is to work on improving the application performance. The task of a web designer is to take into consideration what look the user interface will have during the loading process.
You should understand that sometimes application performance can become slower during some situations. For example, the reason can be a slow internet connection. Therefore, you should make users enjoy while waiting for the loading page.
For instance, you can create skeleton screens. These are blank versions of pages where the information is loaded little by little. Such skeleton screens can be mockups of text, illustrations, and different content elements.
7. Concentrate on Content
You may think that working on content is the job of copywriters and illustrators. Still, in order to achieve overall success, you should work as a close-knit team.
Together you are able to make all pages as winning. Utilize your content as an instrument that assists users in comprehending what action should be performed next. Moreover, you are welcome to add a little humor.
Text and illustrations possess a great influence on user experience. There is no need to adhere to and follow general rules. On the contrary, you should apply an individual approach to your concrete audience.
If you utilize non-natural language to your audience, even a user-friendly interface and attractive pages will not assist you.
8. Create Mobile-Friendly Application
Nowadays, users started to utilize applications via mobile devices more often. Thus, if your web application is not optimized for mobile devices, users will likely not pay attention to your web application.
You simply block ways for new and potential customers. Therefore, you should optimize your application for the best mobile experience. What’s more, is that your mobile-friendly application will greatly influence indexing. Ask your SEO department, and it will agree with this.
9. Carry Out Audit
You should compare your current design with the previous version. There is a need to evaluate what’s been performed. Also, you can make the first conclusions. These actions are necessary and important, particularly for the long-term work of your business.
While work is in progress, new ideas can appear, and tendencies can change. The good idea is to conduct reviews and analyses from time to time. This will enable the implementation of changes and better your final UX design. You can make this design completely oriented on users.
The best solution is to rest and then look at your work in a fresh view. This is applicable both to writers, illustrators, and web designers. Another important rule is to evaluate your page from the viewpoint of your users. This is not even a recommendation, it is a “must-have”.
10. Combination of Recommendations is a Key to Success
While every recommendation on improvement of the design of your web application is helpful separately, the best solution is to combine and apply all recommendations together. This can require a bit more time, but the result is worth it.
Improving your UX/UI design of web applications can assist in making users’ experiences better and become recognizable among your competitors. Therefore, we prepared these recommendations to improve your UX/UI design of a web application that does not require costs.
About the Author!
Beryl Caringron is a professional content writer with a great experience. She used to work in an international IT company and now Beryl works as a freelance writer at a write my paper bro.com. Beryl enjoys traveling and reading.