10 Tips on How to Improve UX/UI Design of a Web Application

Illustration by Ania Cywińska via Dribbble

Are you striving to create web applications that leave a lasting impression on users? Just as enthusiasts appreciate exceptional performances in various fields, web users value seamless and visually appealing experiences. Enhancing the design of your web applications is crucial in today’s digital landscape.

In this article, we will explore practical tips and strategies to elevate the UX/UI of your web applications. From optimizing navigation and user flows to creating visually stunning interfaces, we will cover techniques that enhance user satisfaction and engagement. Drawing on the expertise of industry leaders, we will unveil valuable insights for crafting delightful digital experiences.

Don’t miss the opportunity to captivate your users, boost conversions, and create remarkable web applications. Join us on this journey to unlock the secrets of UX/UI web application design.

Get ready to revolutionize your skills and design user-centric interfaces that resonate with your audience. Are you prepared to take your web design to the next level? Let’s dive in!

Importance of UX/UI Design of your Web App

Nowadays, due to the pandemic, many companies have had to concentrate more on online sales. If you are an owner of a business, you are probably required to launch your website or even web application to sell your products, answer clients’ questions, and transmit the values of your company.

Ever since you create your website, it becomes your salesperson that is ready to be at your disposal day and night. Now, your website or web application is exactly what will create the first impression on your business and offered products. For this reason, your website’s or web app’s UI UX design plays an important role for the entire company.

It may surprise you, but even some studies were conducted. They showed that a well UI design of a web application could greatly raise the conversion rate. This is another reason to work over your web application UI design and make your web app not only attractive but likewise convenient and user-friendly.

Some web developers create just a one-time UX design and never improve it. But this can have a bad impact on your business. But, with the help of UX design agencies your web application should meet new tendencies and market requirements.

Otherwise, it will be considered outdated. As a consequence, you become a holder of the old-fashioned web application. It is not informative, convenient, and attractive to users. As a result, it will not cope with the competition.

On the other hand, a complete redesign of your web application requires a lot of money and time. That’s why we will concentrate on UX design tips that will improve your UX/UI design without applying radical changes. Your web application will become more user-oriented, and your business will start to prosper.

10 Tips on How to Improve UX/UI Design of a Web Application
Illustration by Ania Cywińska via Dribbble

1. Conduct Thorough Research

Conducting research is a necessary step in many aspects of people’s lives. For example, when students look for a paper writing company they carry out research in order to make sure that this company is worth their attention and trust. You may wonder how conducting research can assist UX improvement.

The answer is easy, and you should conduct thorough research of your users. There is a necessity to ask proper questions. You should understand what your audience is interested in. You can analyze its behavior after the last update. Then, you should find out the needs of users and divide them into basic and secondary.

Also, you should determine the punch line of your company. Ask yourself what benefits you can provide to your users that no other company can.

2. Be More Simple

You should know that minimalism was one of the main tendencies in web design, and it will continue to hold this position in the future. Also, after you remove all unnecessary elements, you will simplify the interaction with the application for your users.

You should place yourself in the shoes of your users. As you go on the website or web application, you expect to perform specific steps and walk the particular way. If you require passing a complicated labyrinth in order to find what you desire, you will likely leave such a web application or website.

You can make graphic elements interactive in order to simplify navigation and provide information regarding your company.

3. The More Whitespace The Better

One of the easiest UX design tips is to add white space. This will surely lead to UX improvement. Unfortunately, white space is often substituted by complicated graphics solutions.

Still, if you add little white space, this will influence the entire picture. By shifting accents, you can help your visitors to make decisions faster.

There is no necessity to perceive white space literally. No matter its name, it is not obligatory to make space a white color. You can make space of any color since it relates to the background of the design.

You can apply this color to all areas of a design that are not occupied by other elements, for example, illustrations or text.

4. Reach Elements Cohesion

Cohesion can be both conceptual and visual, and it assists in greatly improving UX design. Visual cohesion can be reached on the condition that all design elements maintain one visual theme.

Conceptual cohesion can be achieved on the condition that all content elements maintain one subject matter.

You should allocate elements that are important and locate them thoughtfully and strategically. These elements should play their own roles.

After you determine important roles, this will be easier for you to get rid of those elements that do not contribute to achieving the main goal. Do not make a mistake by removing important elements since it can break the design.

5. Work with Testimonials

One of your tasks as a good owner of a business is to listen to the opinions of your users regarding your products. This is applicable to the design of your web application or website as well. If you ignore this step, you can lose the possibility of becoming more suitable for your users.

In order to get testimonials from your users, you can add the corresponding form to your web application. You can ask various questions. For instance:

  • What do you offer us to improve?
  • What functions would you like to use in the next update?
  • How would you evaluate our web application?
  • Would you recommend our web application to others?

After, you can gather responses, evaluate the results, and compare them with the latest tendencies and your goals. For example, if you see there are many users who had problems with finding a concrete page, there is a need to improve the navigation of your web application.

6. Waiting Should Be More Enjoyable

The assignment of web developers is to work on improving the application performance. The task of a web designer is to take into consideration what look the user interface will have during the loading process.

You should understand that sometimes application performance can become slower during some situations. For example, the reason can be a slow internet connection. Therefore, you should make users enjoy while waiting for the loading page.

For instance, you can create skeleton screens. These are blank versions of pages where the information is loaded little by little. Such skeleton screens can be mockups of text, illustrations, and different content elements.

7. Concentrate on Content

You may think that working on content is the job of copywriters and illustrators. Still, in order to achieve overall success, you should work as a close-knit team.

Together you are able to make all pages as winning. Utilize your content as an instrument that assists users in comprehending what action should be performed next. Moreover, you are welcome to add a little humor.

Text and illustrations possess a great influence on user experience. There is no need to adhere to and follow general rules. On the contrary, you should apply an individual approach to your concrete audience.

If you utilize non-natural language to your audience, even a user-friendly interface and attractive pages will not assist you.

8. Create Mobile-Friendly Application

Nowadays, users started to utilize applications via mobile devices more often. Thus, if your web application is not optimized for mobile devices, users will likely not pay attention to your web application.

You simply block ways for new and potential customers. Therefore, you should optimize your application for the best mobile experience. What’s more, is that your mobile-friendly application will greatly influence indexing. Ask your SEO department, and it will agree with this.

9. Carry Out Audit

You should compare your current design with the previous version. There is a need to evaluate what’s been performed. Also, you can make the first conclusions. These actions are necessary and important, particularly for the long-term work of your business.

While work is in progress, new ideas can appear, and tendencies can change. The good idea is to conduct reviews and analyses from time to time. This will enable the implementation of changes and better your final UX design. You can make this design completely oriented on users.

The best solution is to rest and then look at your work in a fresh view. This is applicable both to writers, illustrators, and web designers. Another important rule is to evaluate your page from the viewpoint of your users. This is not even a recommendation, it is a “must-have”.

10. Combination of Recommendations is a Key to Success

While every recommendation on improvement of the design of your web application is helpful separately, the best solution is to combine and apply all recommendations together. This can require a bit more time, but the result is worth it.


In conclusion, mastering the art of UX/UI web application design is essential for creating exceptional digital experiences. By implementing the tips and strategies discussed in this article, you can enhance user satisfaction, engagement, and ultimately drive the success of your web applications.

Remember to prioritize user-centric design, focusing on seamless navigation, intuitive interfaces, and visually appealing elements. Regularly gather feedback from users and make iterative improvements to continuously refine the user experience.

Furthermore, staying updated with industry trends and incorporating the insights of renowned experts will enable you to stay ahead of the curve and deliver cutting-edge designs that surpass user expectations.

So, don’t hesitate to apply these tips and techniques to revolutionize your web design skills. Embrace the power of UX/UI, and create web applications that not only meet but exceed user needs.

By investing in thoughtful design, you can leave a lasting impact, build user loyalty, and achieve your digital goals. Now, it’s time to take action and embark on your journey towards creating remarkable web experiences. Happy designing!

About the Author!

Beryl Caringron is a professional content writer with a great experience. She used to work in an international IT company and now Beryl works as a freelance writer at a write my paper bro.com. Beryl enjoys traveling and reading.

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