Do you implement consistent social media branding designs and styles for your posts and campaigns?
If not, it’s time to start developing one.
According to recent data, 72% of brand followers are likely to buy in the future.
However, brand followers must be aware of, recognize, and engage with your brand before buying—and a crucial part of this is your social media branding design and style.
After all, your branding design and style make your brand unique and memorable to audiences, which helps with brand awareness, recognition, engagement, and conversion.
The big question is, how do you develop a branding design and style guide and learn other tips for successful social media marketing?
Continue reading to find out.
1. Leverage reliable social media marketing software
It’s critical to ensure you properly implement your branding design and style to all your social media content and posts across multiple platforms.
However, this can be challenging if you use manual methods.
After all, it takes a lot of time and effort to create your posts while checking to ensure everything is on-brand and consistent with your branding style and design.
An excellent solution is to use a reliable social media marketing software.
The top social media marketing platforms are SocialPilot, Hootsuite, and Vista Social.
For instance, Vista Social offers sophisticated content publishing features with a single interface. It lets you easily manage, schedule, and auto-publish single or bulk content across various social media platforms.
The platform makes creating and publishing your post easy while ensuring everything follows your branding design and style guide.
Vista Social also offers a built-in Canva integration that lets you design and create social media content without leaving the platform.
Remember to follow your content writing playbook when designing your branded social media posts.
Doing so helps you create compelling captions and descriptions while incorporating your branding design and style into your content.
2. Visualize how you want your brand personality to come off
Determine your brand personality for your social media presence.
For instance, if you offer robust workflow diagram software, you could associate words such as reliable, professional, smart, etc., with your product.
Incorporate these words into your social media branding designs and content.
For example, you could instantly recognize famous brands such as Nike for their active lifestyle, exciting, and inspirational personality.
Nike’s Instagram post below combines the brand’s tagline and personality in one post.
Audiences can easily identify and associate the image with the brand even without reading the captions since it is what Nike is known for.
You could also express your brand’s personality using elements such as a specific color scheme, emojis, and other forms of expression.
Start with a few elements and ensure your social media content pieces stick to them across multiple platforms.
Include the following elements to help define your brand personality, which help shape your design and style.
- The font styles for your brand’s profile photos, covers, posts, images, and others.
- The language you use to communicate and engage with your audience on social media.
- The brand colors that are central to your brand identity.
Having a clear picture of your brand personality makes it easier for your team members to follow and implement your branding design and style in all your social media content.
It helps ensure your social media content stays consistent and on-brand, supporting your efforts to drive awareness, recognition, and engagement among your audiences.
Also, nailing your brand personality can help you learn how to become famous on social media, increasing your chances of meeting your marketing targets.
3. Stick to a brand voice and tone
Your brand voice and tone give life to your brand personality.
That said, the brand voice and tone you adopt should represent the personality you want to convey to your target audience. These should also resonate with your followers.
For instance, it makes sense to use a professional tone if your main audiences for your digital marketing agency in New Jersey are online business owners.
Consider the following when determining your brand voice and tone.
- The emotions you wish to evoke from your target audience
- The specific phrases that are key to your branding
- The use of inclusive language
You should also specify your brand voice when doing the following:
- Responding to comments on your social media posts
- Answering disgruntled customers
- Engaging happy customers and sharing User-Generated Content (UGC)
Ensure your brand voice and tone are consistent across your social media content.
Doing so helps your designs, styles, posts, and others stay true to your brand, regardless of the content type and social media platform.
It’s one way of helping your target audiences recognize your brand while encouraging engagement.
4. Create a branding design and style guide
Your design and marketing teams need to stick to your branding design and style to keep your social media posts consistent with your brand.
Create a brand design and style guide to ensure your team members don’t stray from your branding rules.
It’s a great way to give your design and marketing teams a comprehensive playbook they can refer to when creating your social media content.
Your brand design and style guide can include your product packaging, pitch deck, and social media post requirements and specifications.
You can also create branded templates for all your social media and website content types.
Templates allow your design and marketing teams to create branded content quickly while sticking to your branding rules and requirements for consistency.
Templates can save your teams time and effort and churn out social media posts faster.
Your branded templates can include the following:
- Social media feed templates
- Presentation templates
- Infographic templates
- Social media Story templates
- Prototype templates
- Whitepaper templates
- Ad templates
Below is a classic example of a template designed for fashion brands’ social media posts.
Include specific templates for other website content you can share on social media.
You could create a template in the form of a basic outline for your blogs, how-to guides, tutorials, and product reviews.
For example, your comprehensive review of ExportYourStore should have a basic structure and format as your reviews of other business, marketing, and social media tools.
You can also create branding kits—short and easy-to-digest guides to your brand’s visual identity.
Branding kits provide a quick reference to the colors, logos, messaging, and fonts representing your brand in PDF or other downloadable formats.
Your branding design and style guide should ensure consistency across your social media content.
However, it shouldn’t limit your design and marketing teams.
Ensure your design and style guide components, such as your templates, have locked-in elements.
For instance, your logo and color schemes should be non-negotiable but allow some flexibility for creativity for other elements, such as your images, captions, etc.
5. Choose a social media aesthetic
While sticking to an aesthetic isn’t a hard rule, it does help your brand and social feeds become more visually appealing to audiences.
Plus, having a social media aesthetic helps keep your posts, designs, and other visual content more consistent on your social feeds.
The more visually pleasing your brand’s social feeds are, the more eyeballs you can draw. It can mean more audience interactions and engagements that lead to conversions.
You can express your brand’s aesthetic using consistent design, style, color scheme, and other forms of expression on your social media feeds.
For instance, the StudioDIY Instagram feed goes for a more vibrant, happy, and positive aesthetic that audiences can instantly see from the colors and images.
Start creating your social media aesthetic by designing a mood board containing your favorite social media feeds.
It’s a great way to get inspiration.
Determine what you like best from your inspiration post and create a version of that aesthetic for your brand.
Incorporate your branding components and elements, such as your brand personality, design and style guide, voice and tone, etc., to create an aesthetic that best represents your brand.
6. Establish visual content guidelines
Create branding guidelines that shape and inform your visual content creation process.
Your visual content guidelines can include the following:
- The image styles you wish to share on social media, whether they are contemporary, minimalistic, vintage-themed, or pop art-based. Select a few examples and include them in your visual content guide.
- How your design and marketing teams should use colors and fonts for specific visual content pieces.
- The accessible and inclusive elements of your visual content, such as closed captions on videos and alt text on your social media images.
Putting all this in writing helps your team members follow and ensure your brand’s design and style are consistent across your social media visual content and posts.
Ensure consistency with your branding design and style
Branding design and style consistency is key to raising brand awareness, recognition, and engagement across your social media audiences.
While nailing your brand’s unique design and style can take time and effort, putting in the work now can make it easier to develop your social media content and marketing strategies later.