11 Tips for Legally Protecting Your Brand Name

As a business owner, you know that protecting your brand name is essential to the success of your company. If someone else starts using your brand name without your permission, it can be difficult to take them down.

In this blog post, we will discuss seven tips for legally protecting your brand name. By following these tips, you can rest assured that no one will be able to use your brand name without your consent!

1. Make sure the brand name is available for use before you start using it

First and foremost, it’s important to make sure that the brand name you want to use is actually available for use. You can do a quick search on the U.S.

Patent and Trademark Office website to see if someone has already trademarked the name. If it’s taken, you may need to come up with another name or risk infringing on someone else’s trademark. Also, make sure you register your brand name with the USPTO.

2. Do a comprehensive search of the internet

Before using your brand name, it’s important to do a comprehensive search of the internet to make sure no one else is using it. You can use a site like Google or trademark databases like Trademarkia to do this. If you find someone using your brand name, you may need to send them a cease and desist letter to get them to stop.

3. Use your brand name consistently

It is important to use your brand name consistently in order to establish trademark rights. That means using the same spelling, capitalization, and design of the brand name each time it’s used.

You should also use it on all the same types of products or services. For example, if you have a clothing line called “Fashionable Threads,” you wouldn’t want to start selling shoes under the same brand name.

4. Register the brand name with the USPTO

It is important to register your brand name with the USPTO to get full trademark protection. The USPTO will help you protect your brand from being used by someone else and also help you enforce your rights if someone does use your brand name without permission.

5. Create a company logo and branding materials

One thing that can help brand your company is creating a logo and branding materials. This will make your business more recognizable and professional in the eyes of customers and potential partners.

When it comes to trademarking, having cohesive branding is key since it helps demonstrate that consumers are associating your brand with specific products or services.

6. Monitor the use of your brand name

An essential part of brand protection is monitoring how your brand name is being used. You can do this by conducting regular internet searches and setting up Google Alerts for your brand name.

This way, you can stay on top of any potential trademark infringement and take action if necessary. The sooner you catch an issue, the easier it will be to resolve.

7. Ensure that your brand name is not generic

An incredibly important aspect of trademark law is ensuring that your brand name is not generic. A brand name is considered to be generic if it refers to a type of product or service, rather than a specific brand.

For example, the term “shampoo” is considered to be generic, because it refers to all types of shampoo, as opposed to a specific brand. And according to the professionals from Easler Law, a generic trademark cannot really be considered a brand. As such, it will not be protected under trademark law.

This means that anyone could use your brand name without consequence, which could lead to a lot of confusion among consumers.

secure brand name

8. Secure domain names and social media profiles

In today’s digital age, it is important to secure domain names and social media profiles that match your brand name. This will help ensure that no one else can use your brand name online, and it will also make it easier for consumers to find you online.

If you are not able to secure a domain name or social media profile that matches your brand name, make sure to include your brand name in the domain name or social media profile. This will help consumers know that they are visiting your official website or page.

9. Use the ® symbol next to your brand name

Whenever you use your brand name, you should always include the ® symbol next to it. This will ensure that other businesses know that your brand is trademarked and they cannot use it without permission from you. It also helps to deter others from trying to create a brand that is too similar to yours.

10. Create a company policy on brand name usage

It is important for businesses to create a policy on brand name usage. This will help to protect the brand from being used by others in an unauthorized manner. The policy should include guidelines on how the brand name can be used, and what is considered to be inappropriate usage.

11. You need to prove infringement to enforce your trademark

What not many people know about trademarks is that in order to enforce them, you need to actually prove infringement.

This means that if somebody else starts using a name or brand that is similar to yours, you have to show evidence that this is causing confusion among consumers and impacting your business. Oftentimes, it can be difficult to do this without hiring a lawyer who specializes in trademark law.

One of the most common ways to stop someone from infringing on your trademark is to send them a cease and desist letter. This is a formal notice that demands that they stop using your brand name or face legal action.

It’s important to note that you should only send a cease and desist letter if you are absolutely sure that the other party is infringing on your trademark—otherwise, it could backfire and end up costing you more in the long run.


In conclusion, these are just a few tips to help you protect your brand name. Of course, there are many other legal options available, so be sure to consult with an attorney before making any decisions.

With the right precautions in place, you can rest assured that your brand will be safe from infringement. Thanks for reading!

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