Selling online might not be as easy as you think. Yes, there are a lot of success stories out there, but those are the ones that you hear. Quite a few people who try do not make it, and we do not hear about them ever.
Giving up when you are in the middle of your journey is not very encouraging, especially if you will want to try again. Think about the fact that not everyone who has succeeded managed to do so at first. But those who have pushed did end up with a project that is making them money.
Once you pick a product and launch a website, attracting customers will be your priority. Here are some tips to help you get more traffic to the online store.
Tip #1 – Try PPC Marketing
Google Ads and pay-per-click marketing, in general, have seen better days. The method has been pushed aside in favor of social media marketing, SEO, and other ideas.
However, this does not mean that discarding PPC should be something you need to do. Quite the opposite. If other brands are underutilizing the method, you stand to gain quite a bit.
You can optimize Google ads for Prestashop store with the help of modules. Or, if your store is on a different CMS, you should not have any problems doing everything regularly provided that there are no available plugins or other tools.
Tip #2 – Optimize for Mobiles
While this one should be a given, some brands still fail to recognize the importance of mobile devices. Tablets and smartphones make for almost half the internet traffic these days, and missing out on that would be a waste.
There are plenty of themes that come with built-in optimization for mobile devices. Keep that in mind, when you are building your store and ensure that you are prepared for the trend of mobile traffic being so popular.
Tip #3 – Create a Solid Knowledge Base
A solid knowledge base will make it much easier for people who do not want to bother with the customer support department and would rather look for answers themselves.
A solid knowledge base consists of an FAQ page, video guides, tutorials, insightful articles, and other information that website visitors will have at their disposal. Do not underestimate how some people cannot bother with waiting for a response from customer support, no matter if it is an email, phone call, or a direct message on the website.
Tip #4 – Work With Influencers
Working with influencers is another great piece of advice you should follow. These days, there are influencers who do not have hundreds of thousands of followers, but they can still do you more good than S-tier celebrities.
Micro-influencers have a lot to offer, especially if their followers coincide with what you have for an ideal targeted demographic in mind. Look for a shoutout or other kind of a sponsored post and reap the benefits by cooperating with influencers.
Tip #5 – Take Professional Photos of Products
If you are doing photos of the products yourself instead of getting them from the internet, make sure that they are of the highest possible quality. It would not be a bad idea to hire a professional photographer and let him or her do the work.
The way you present products should be appealing. Product photos happen to play a prominent role in that, and you should never discredit their importance.
Tip #6 – Advertise on Quora and Reddit
Forums are not as popular as they once were because of social media, but there are still some you can post with the goal of advertising yourself. Also, the likes of Reddit and Quora also happen to be quite good at certain times.
It is worth noting, though, that while the two have huge audiences, advertising on them directly will be hard. A lot of subtlety is necessary. Remember that to avoid getting banned.
Tip #7 – Optimize for Search Engines
Search engine optimization is a long-term investment, but it is well worth the resources. Trying to aim for those top posts in Google and other search engines will be tough, but once you see that your website is climbing up, you will immediately feel the sudden surge of traffic coming to the website.
Organic traffic is worth a lot since people who end up on your landing page will have entered buying-oriented keywords. That is if you have optimized for them.
In case SEO is difficult for you to grasp and your knowledge ends with the basic stuff, there is an option to hire a professional who will plan everything for you.
Tip #8 – Research the Competition
Researching the competition is a common practice, and most businesses do that. It is also common to experience periods of stagnation when things are not going your way. And it just so happens that your competitors could be the ones who inspire you.
The 8 tips listed above are stellar ways to kick-start sales for your online store.
With the right approach, you will need only a handful of the strategies listed above to make the first of many sales.
Our final piece of advice is to be patient. It takes a lot of time and effort to build up an audience and to build up a business. But don’t give up. It is challenging but rewarding, and you will get back what you put in.
So, what are you waiting for?