Twitter is one of the basic social networks in the social media strategy. It connects us instantly with the main events worldwide, it is a direct channel of brand-public communication and allows us to know at the moment everything that is being talked about our brand. Having a good strategy on Twitter is vital for companies, so we Digital Managers must implement best practices.
You probably already know that Twitter is a social network. It allows us to inform and share information in real time, develop marketing campaigns, share content of interest, generate a community and monitor and analyze comments and online reputation.
Well managed, a Twitter account not only helps you to improve communication with your followers, but it will also allow you to generate active participation and establish contact and dialogue with new contacts.
A well-developed communication strategy on twitter will increase your visibility and that of your brand and the impact of your content. In each class, two students have the responsibility of being the official community managers and have to broadcast our learning live.
In each class we have a Hashtag with which the students and the community of stakeholders share and expand information. Today I Aabhas Vijay from www.smtpservers.com will share with you the tips and tricks that we follow to increase our brand presence on twitter.
Twitter is therefore our main source of information and content in the course, and all students have to read and share at least 5 Tweets a day on Social Media.
70 Powerful Twitter Tips for Digital Marketer
To make things easier for you, I’ve curated this list of 70 Twitter tips. They will be especially useful for you if you are a Community Manager or you work your own Personal Brand.
Tips for setting up your Twitter account
1. The account name should be easy to memorize in some sense.
2. If possible, the account name is short and does not exceed 10 characters.
3. For the username, do not use nicknames or descriptive names with signs, difficult to transcribe.
4. Customize your account, use pictures in background, header and own profile.
5. Don’t leave the Twitter avatar as the base image (egg).
6. The profile photo must be identifying the brand / person.
7. The text of your description must be clear and concise.
8. Include the URL of your website or blog in the profile description, it will help you improve traffic to your website.
9. Make a profile description: sincere and focused on Social Media or Community Management.
10. Try to keep a constant image in your profile picture or logo of your brand, it will help you to be easily identified.
Tips on how you should publish your Tweets
11. Focus on your target audience and publish content that is useful and of interest to your community or sector.
12. Share the most sought after topics: employment and training.
13. Whenever you can, help others, both with information and references.
14. Share information from other accounts, don’t just talk about yourself or your brand, share information about your community or your area.
15. The first words of a Tweet are decisive, make proper use of them to attract attention.
16. Participate in conferences, forums and congresses relevant or related to your niche, making use of #hashtags.
17. Listen, read, share relevant information, recommend other accounts, you will generate feedback.
18. Customize the answers, don’t automate.
19. Know and make appropriate use of the own language that Twitter has developed (RT @ # hashtag, DM, MT, TFF, etc.), in each case.
20. Use #Hashtags, but without excess. Always use a word in your phrase to be very indicative.
21. Create original and memorable titles to achieve more RT.
22. Be concrete, the longest Tweets are not always the most shared, the most Retweeted Tweets usually have an average of 90 to 100 characters.
Tips on actions to take on Twitter
23. Do not abuse the information personal in your communication.
24. If you have questions about something, ask: the community will be happy to help you.
25. Create Lists: they help you define campaigns, segmentation and contact.
26. Be generous in the information you share and in the responses and advice you give to others.
27. Congratulate, mention, answer and thank whenever possible.
28. Ask and ask for recommendations from referents or other users on new topics for you.
29. Dialogue with the referents and influencers of your sector and market.
30. Always mention the origin of the tweets you share.
31. Be quick and specific in your answers.
32. Say hello and respond to all mentions, not just who you know. It is the best opportunity for you to gain followers.
33. Check new Followers often and follow those who share interests with you or your brand. For a brand, it is advisable to follow almost everyone so that they do not stop following us.
34. It is not about following everyone, do a selective follow-up and if possible try to have more followers than followed.
35. Write and participate in blogs and forums with your Twitter account.
36. Share your lists with your followers.
37. Check the lists in which you have been included and look for users of interest.
38. Check your account often, manage unfollowers, and unfollow inactive accounts.
39. Don’t obsess over the number of followers. It is always better to have an active and participatory community than a large and inactive community.
40. Maintain a good balance ratio between the number of followers and followed. Always try to have more followers.
41. Twitter is a communication channel. Do not follow accounts in which due to language barriers you cannot communicate.
Tips on when and how much to post on Twitter
42. Cadence: watch the time intervals between Tweet and Tweet.
43. Take into account the best times and days of the week, to tweet according to your audience.
44. Take into account the time difference depending on the geographic location of the audience.
45. Share with those who have made a Favorite or RT a related article while expanding the information and creating debate.
46. From time to time and if the information is still of interest, republish your most successful tweets, but with a different title.
47. Think about sharing different content for different times and days, for example, think about what content is better to share on the weekend.
Bad practices on Twitter for the Community Manager
48. Tweeting without mentioning the source of information, it may seem a plagiarism.
49. “Vampirize” share as your own links or tweets from other accounts.
50. Share without reading the contents of the shared links.
51. Spam, tweet too many times in a relatively short period of time tweets with similar content.
52. Bad spelling. Not only will you give a bad image, but our poorly written Tweets will not appear if they search for those terms or labels.
53. Avoid misuse of language or sms abbreviations: xfa aki aya tu kasa, yego in 5 min, tell me q, a question ¿?, Etc.
54. Continue to follow many people or groups without interest, which will give us a lousy CTR
55. Threatening or conditioning the follows: “if you follow me, I follow you” or “if you don’t follow me, I won’t follow you”.
56. Abusing self-promotion and self-promotion.
57. Tweeting in capital letters is understood as a scream.
58. Avoid disputes and controversial issues or that may hurt the sensibilities of individuals or groups.
59. Criticize or discuss issues without full knowledge or without verified sources of information.
Use tools to monitor and analyze Twitter
60. Make good use of the twitter search tool, it is very powerful when searching for relevant accounts, topics or tweets. It has advanced search criteria by origin or destination. Include keywords. You can even save search filters.
61. Post with images, links and multimedia elements, your tweets will be classified as relevant within twitter searches.
62. Use the favorites button to highlight tweets or really valuable content for your account, to return to topics of interest or to add responses.
63. Activate the notifications option on other platforms besides your mobile terminal to be able to be attentive when they talk about your brand or ask you.
64. Make use of an integrated strategy, linking your Twitter account with your website, with your blog and with the other social networks in which you have a presence.
65. Make use of measurement and analysis tools to know the development of your account, the response of your followers and the scope of your tweets.
66. Incorporate widgets in your blog to make it easier for your readers to share your content on Twitter.
67. If you use a programming tool, do not repeat the same tweet and above all use it as a resource, not as a constant method.
68. When you make metrics on your account use different measurement tools and with various criteria, to have comprehensive information on your account.
69. Use tools that help you detect your most active followers with your twitter account, the « ambassadors of your brand «, thank them and highlight them.
70. When making metrics, sets goals measurable KPI’s to make it easier to make the evaluation points from your account.
Twitter is one of the best places to increase brand awareness and generate new leads, but things move quicker on the platform than any other social media network.
Twitter also known for creating personal connections and for being a useful tool for finding and connecting with new audiences.
With some proper attention and focus, it can help you meet your business goals.
How do you use Twitter to promote and grow your business?
About the Author!
Aabhas Vijay is a passionate digital marketer with over 5 years of experience, he loves to write about email automation and drip marketing campaigns