The website is the reflection of your business. It must include appealing and eye-catchy content to attract visitors.
But, if your website is dull and tedious, then you can experience a lot of bounce rate. Hence, it is essential to maintain the branding of your website.
A brand is nothing but, the identification of your website or we can say that it is what makes you different from your competitors. And this uniqueness compels the visitors to connect with you to become the potential customers.
When it is about the website, the first thing that comes to our mind is the platform. Considering the recent statistics, we cannot deny that WordPress is by far the best Content Management System. It is currently holding 35.2% of all websites on the internet. And, commands 61.8% of market share.
The best part is that WordPress encompasses several tools for creating an outstanding, powerful, and brand-oriented website.
Anyone with a knowledge of online business or website can leverage it to convert the thoughts into reality. Even, it does not require you to have the technical expertise and does not demand a big budget.
Business is all about getting yourself ahead with the website scores and getting visitors’ attention as much as possible. Hence, branding the WordPress website is of utmost importance.
Considering this, in this extensive guide, we are revealing the ten best ways to brand the WordPress website. We assure you that by the end of this article, you will get convinced to carry out branding in an easy and possible way. So, without any further ado, let’s get started:
How to Brand Your WordPress Website
#1. Pick the Suitable Brand and Domain Name
The website name reveals a lot about the brand. So, it is vital to name the brand thoughtfully and sincerely. Several self-employed website owners consider their names and build a personal brand with that.
But, for the professional and work-oriented website, naming a website is a real-task. If selected appropriately, with the potential customers in mind, then, a quick response gets generated. But, on the contrary, if chosen wrongly, then it could be just a waste of productive time and effort.
Therefore, the brand name has to be appealing and attractive. The next essential factor is to assure that the website and domain name are the same.
#2. Describe the Style
Until your website does not have a definite and clear perception of the style that appeals to the target audience, you can only experience nothing but a mixture of the elements that will only confuse the visitors.
Remember, your visitors should decide your brand style, not your taste or the impulses of the boss. Like; if your concern lies in attracting the young audience, then the playful language and lively colors give a more effective impression. Integrating the corporate design and format voice is not going to help here; it can please only the high-earning professionals.
And, in case, if you think you are not clear with the ideas, then, you can check the websites that delight the same visitors. Also, if they are selling totally different services or products. Check out every similarity and leverage that. You have to be consistent here. After having a full perception of the style the visitors like the most, you can monitor the unique branding elements you selected to justice the style.
#3. Choose the Right WordPress Theme
Do not go into your topic selection without thinking about your content strategy and your needs. These elements are required to select your interface. Here are some criteria to consider during your research:
- Visual: Find a balance between design quality, readability, and originality.
Code: Check the code you are using and think about page load times. Download speed is important for your users, but also for your SEO. More information in this article.
- Translation: Business owners rarely think about their translation needs when building their website. This step is very important because it avoids many mysteries if you want to skip a step.
- Compatibility: Consider compatibility between different versions of WordPress, as well as with other platforms that you would like to integrate into your site.
- Safety: Avoid those found at random on the Internet. If you do not know where they came from, it is because they pose too much risk.
The next thing to consider here is- whether to choose the free or paid theme. It is up to you to decide on your needs; free themes are very well done, they are often enough for a blog or personal website. Whereas, the premium themes have more features and more customization options, which is often better for e-commerce.
#4. Customize the Website
WordPress navigation options and menus are important to your WordPress website. There are; horizontal menus, vertical menus, headers, anchors, icons, or footers to choose from.
Explore and choose according to your activity and your website requirements, your navigation bar should be intuitive for your audience, remember that it also affects your SEO.
Think also about your brand colors. Choosing the best color palette is an essential element in building your brand. By securing the right colors, you highlight your positioning, highlight your strengths, and attract the right customers. A poor color combination can negatively impact your brand strategy.
#5. Create the Right Logo
Create a universal logo, it must be adaptable to different platforms, and it must be able to be used in multiple dimensions. It should also work in black and white as well as in color. This is why it is best to sketch out a black and white design before adding your colors (no more than three).
A font is an important part of your logo. While sans serif fonts have dominated the market in recent years, they may be suitable for you, especially if you are looking for an elegant, professional style.
Sketch your logo with a free creative tool, then create your design with Photoshop or send your ideas to a professional graphic designer.
Whatever strategy you choose, always remember that the logo is fulfilling the basic size dimension needs and the theme is displayed perfectly.
To carry this out; you can move to Appearance -> Customize -> Header. Generally, it is where the logo will get uploaded and assure that it is showing you the appropriate dimensions that logo must-have. And, if this is not the case, then, you can get it from the documentation that appears with the theme.
#6. Include the Content Strategically
From the moment you treat your content as a source of income, you intend to create quality content. This quality will enable you to find new customers, convert your prospects, and strengthen your relationship with your existing customers.
It is always the best option to integrate the blogs on the website as one of the branding efforts. The blog is an outstanding way to produce fresh content and get traffic to the WordPress website. To carry this out, you can make the blog page on your easily accessible WordPress website. Also, for improving the content, you can use the strong keyword strategy and use the Google Keyword Planner to know the terms that are relevant and competitive to the brand.
#7. Create Important Web Pages
Even though the logo and name of the company are essential, but, when it is about the brand, then it is more important. It tells the story and shows your content value.
Therefore, most of the brand depends most on the specific issues and centralizes the focus on solving certain issues. Potential customers feel more valuable when they feel how it is related to their interests. Like, in case, when you have begun your company in some garage and have gone through a lot to gain success, then, obviously, you like to convey this to your customers. Who does not like the success stories?
That is why the “About Us” web page is an essential addition that improves business transparency and boosts credibility as well. Another web page to integrate into the WordPress website is the “Contact Us” page and the “Portfolio” page.
Always remember how the content is placed and is used for branding. Adhere to the color scheme and add only that content that justifies the brand value and message. Also, do not forget to add the Title of the page you are building (adding some visuals and images are always worth it).
#8. Pick the Color Scheme
To maintain consistency, the colors you pick for the website stops after choosing the right colors used in every corner of the brand. It includes the offline marketing and social media channels as well. We advise you to choose it actively and correctly.
Many researchers have revealed that colors influence a lot of visitors. These hold the capacity to lock the decision and set off the emotional responses.
Like, the red color; that shows the sense of urgency, can be added for Call to Action (CTA) buttons. On the other hand, the Yellow Color reveals the positive emotions and also, generates the feel of youthful vibrance.
You can also carry out the research by yourself and choose the colors that show the brand’s aims and objectives. However, do not choose many colors as it can confuse the visitors. Generally, three colors are enough, or utmost, use four; but do not use more than that.
#9. Build a favicon
Favicon is just a small image or a small version of the website logo. It is placed on the web browser top and adjacent to the title of the web page. Using the favicon reveals promptly to the visitors if they have opened your website or not. Or, if they have saved the website in some folder or in some bookmark.
The general size of a favicon is 16×16 pixels, but with the updated WordPress version, more pixel sizes can be used. The simple way to execute is to create a copy of the logo and then resize it. Even free online tools, like “Faviconer”, can be used.
The image can be saved as a “.ico” extension, besides, these days, the WordPress changes the image file to an icon (check if it is a proper size or not).
Once the icons are ready, move to Appearance -> Customize. Several themes provide an option to upload the favicon in the “Site Identity” Tag.
#10. Cross-Platform Branding Options
As of now, you have done all the required and essential things to establish your brand identity. But, it is just a start, there are many other things that you have to carry out.
After the WordPress website is up, start promoting it and gather as many visitors as you can via social media platforms, such as Facebook, Instagram, or Twitter.
While doing so, there are two things that you have to contemplate:
- Selecting the suitable platform
- Assure consistency in the platforms
Like, if your focus is reaching the youthful visitors, then, obviously, they will be mostly discovered from the Facebook-owned Instagram as compared to Facebook itself.
Hence, with fewer resources and time, you must try to secure your presence at Facebook where you can have immeasurable results boosting the Instagram game.
Also, after choosing the right platforms, assure that your profiles have the same logo, color, and voice as the main website.
In 2020, your brand strategy must stand out. This is not limited to the science of your choice and several matching colors. Remember that the target of your WordPress website site is your customer, not you. By keeping your customers in mind, you maximize your chances of success.
For your convenience, in this article, we have mentioned the top 10 ways to brand your WordPress website. It is advised to use them to notice the fruitful results.
If you have any queries or suggestions, then, let us know in the comment section below. Thanks for reading!!
About the Author!
Emily Johns is an expert wordPress developer and IT consultant. Currently, she is associated with WordSuccor – custom WordPress development service company in the USA. She has dived through the open-source code for over a decade and shares everything about WordPress and new Web design technologies. You can find her on Twitter and Facebook.