10 Ways to Create a Preschool Brand
Even though people might think that branding is only for certain niche and size businesses, that is not entirely correct. Every business is a brand. As such, it needs to employ certain strategies to distinguish itself in the highly competitive market nowadays.
Branding consists of several essential aspects which you need to cover to achieve long-term business goals. This guide aims to help preschool owners start their own brand, with carefully chosen steps.
If you want to learn more about branding and how to apply it practically, keep reading as this guide is for you.
Creating a preschool brand encompasses a few key aspects. To build your preschool brand, you should start with your brand story. When you have come up with your story, you can move on to creating a visual identity.
Along the way, you should also come up with a plausible brand promise. Every brand requires using digital marketing services for advertising. Building your online presence involves creating social media pages as well as blogging.
Besides doing things online, there are some things you can do offline as well. For instance, being an active member of your community and getting some promotional items can also help you in building your brand.
Moreover, you should use all the advantages that Google offers and remember to stay consistent.
#1. Start with your brand story
Your brand story is the way to start with the branding process. You need to do this part right as it is quite a powerful tool in building your brand.
You should set some time apart and think about how you want to present yourself. Use the features you have that differentiate you from the others to your advantage. In addition, you can also enrich your story with testimonials from your customers.
Your story should be a genuine reflection of your services and their quality. Your brand story is the base for other aspects of branding that follow. It is something people will know you for.
#2. Create visual identity
The next step that follows creating your branding story is developing your visual identity. People often equate the visual identity to a logo.
But it encompasses much more than that. Visual identity also involves the colours used, the layout and typography. However, people remember a logo that is distinctive and cleverly crafted.
When considering these aspects of visual identity, think about how you plan to position yourself in the market. If you want to present your preschool as fun, you’ll use bright and playful colours and a suitable logo.
On the other hand, if you want to put emphasis on the solid educational base your preschool offers, then you’ll want to adjust your logo as well as the colours used.
#3. Come up with a plausible brand promise
Perhaps this term is new for you, but a brand promise is also a key aspect of branding. Essentially, a brand promise is your purpose.
It is not merely a slogan. It is an idea that you build around your brand and that people care deeply about. You appeal to customers on an emotional level by building a brand around something that’s valuable to them.
When it comes to a preschool business, the brand promise is of great value, as parents want only the best for their children. So, in this aspect, as taking care of and educating children is a sensitive topic for parents, you need to consider your brand promise carefully.
#4. Use digital marketing
To succeed in today’s world, every business needs to use digital marketing. Digital marketing is the promotion of your brand using online resources and tools.
It includes email, social media, online advertising and multimedia messaging, among other things. It is a complex field and to do it right, it’s probably best if you got professional help to advertise your business.
Whatever you choose as part of your digital marketing campaign, it would be good if you could track progress. In That way, you can see what works and what does not for your business.
You can then change your strategy to achieve better results. Some of the most popular social media channels for preschool advertising include Facebook, Instagram and LinkedIn – more on that in the next paragraph.
#5. Create social media pages
As already mentioned, social media plays a key role in digital marketing. People use social media globally, and sometimes spend way too much time scrolling pages of diverse social media.
This goes to your advantage, as you can use it to advertise your preschool business. You can start simply by creating a Facebook business page and joining some local parenting groups.
You can then scroll through these groups and respond to people who are seeking some advice on anything preschool-related.
Try to be kind and polite as well as provide people with essential information and post a link to your website. In that way, you create more chances of prospective parents contacting you.
It is time-consuming, but it provides results, especially in the initial phases of starting a business. Make sure to post some useful things as well as notifications about your business. You can also create a page on Instagram and also post amusing things.
Blogging is also crucial for building your brand – it is the voice of your preschool. Having a blog on your website is a great way to keep your customers educated and entertained.
You should focus on posting relevant content to attract people to your website. Blogging is not only about posting written words – but it also includes posting video materials, how-to guides and photos.
A blog is also an excellent way to showcase all the fun things you do at your preschool – outings, crafts and other things. Showing things realistically, the way they are can get you new customers.
Remember that it’s always better to go for quality rather than quantity. You can write about different topics of interest.
These topics include how to integrate play and learning, why is play an essential part of the learning process, how children learn best, and so on. Parents also love when you provide them with some materials they can download and use at home.
#7. Be an active member of your community
Besides the online branding, there are some forms of offline branding you can go for as well. For instance, one of the best ways to do that is to become an active member of the community.
You can start with some volunteering together with your staff. You can use this opportunity to wear some branded t-shirts and connect with the families.
Volunteering should revolve around what you do, so you can read some stories at the local library or have a stand at a local fair. Moreover, you can sponsor some charity marathons or a safety fair. Use the opportunity to give out some small gifts and a flyer.
#8. Get some promotional items
We briefly mentioned branded t-shirts in the previous paragraph. What you can do is get your name on a variety of promotional products. These products often include pens, t-shirts, bags, umbrellas, notebooks and other useful things.
Even though this might seem like an unnecessary investment, it is in fact essential. Seeing a brand constantly all around us has the power to think about it and eventually go for it. It is a powerful marketing tool that works on a subconscious level.
You can also create calendars, phone holders or other not so common promotional things. Try to be creative and use the internet to get some ideas.
#9. Use everything Google offers
Google has brought us so many benefits. We use it daily to conduct all kinds of research as well as to read reviews and learn about diverse things.
When it comes to business opportunities and branding, Google has some options for us as well. For example, you can create a Google My Business account. You need to fill in some information regarding your working hours, location, business description and more, so people can find you more easily.
You can attract more attention by registering your business in that way. Your business also gets featured on Google Maps, so people can locate you without much trouble. You should use everything at your disposal.
#10. Stay consistent
Starting with your story and following through all these steps you should remember to stay consistent. The ideas you have developed at the beginning should stick through.
This is essential in keeping up your image. People can’t grasp your brand if you keep changing it always. Instead, follow the original idea and just build around it. Add more things to it, but don’t steer away from it. Try to stay true to your brand and you’ll be able to build a stronger one.
Building a brand might seem an easy thing to do, but it isn’t in fact. It is a complex process that involves careful considerations in order to achieve long-term business success. Follow these steps, and you’ll be on a good (branding) way.
About the Author!
Jess Cooper is a part-time journalist and blogger working closely with Insight Early Learning. She is an energetic, creative, highly motivated person with plenty of interests. The most prominent areas of interest include child development, language learning, and digital marketing. Jess loves learning about new things and having the chance to combine those insights with her ideas and spread them to the world. She enjoys having a mindful and well-organized, healthy life, filled with all kinds of different activities and interwoven with close friendships.