Today, everybody knows what a blog is. Blogging has increased by 12% since 2015; now, 77% of internet users read blogs. In America, internet users spend 3X more time on blogs than on emails. While 72% of marketers find blogging an effective SEO strategy, B2B marketers gain 67% more leads with blogging than marketers who don’t.
Over the last couple of years, businesses have reached their target audience, built brand awareness, and increased conversions with effective written content. Blogging has endless benefits for businesses of all sizes, including expanding a brand’s reach and maximising marketing efforts.
- Your blog is your own media. You don’t have to abide by the rules or changing norms of other websites to reach your target audience.
- As per a HubSpot report, blogs are the topmost useful social media marketing tool to build a targeted community.
- Blogs are search-friendly and improve search engine ranking.
- Quality blogs increase sales. For instance, writing a blog about how to hire an essay writing service for assignment assistance or how to use a particular product and then linking your blog to the specific Dissertation Writing Services or the affiliate product page can drive sales.
However, your blog won’t bring the targeted results if you don’t create a concrete blog marketing proposal. Whether you’re blogging about an essay writing service or a cosmetic product, you can create useful content with a detailed blog marketing proposal and get quick results without losing time or money.
Elements Of A Blog Marketing Proposal
Even though every blog post is different with a unique message and target audience, all blog marketing proposals must include a few mandatory elements, including:
- Target audience
- Publishing schedule
- Keyword research
- Identifying competitors
- Social media marketing strategy
- Content reviewing
- Detailed budget estimation of paid content advertising
- Blog marketing goals and other details
Why Businesses Require A Blog Marketing Proposal?
Most businesses today are aware of the significance of content marketing, such as blogging. But starting a blog without a blogging proposal can impact the primary purpose and the overall marketing budget.
Creating a perfect blog marketing proposal may take time, but it will give you a clear idea of your goals and what methods you should adopt to get there. It will provide you with a direction and help you stay on track with your budget and marketing activities.
Before I dive into the steps of creating a detailed blog marketing proposal, let’s take a look at the essentials of a blog proposal.
- Identify the problems in the existing blogs to curate an improvement plan.
- Look for new opportunities to benefit your business with your blogs and outreach your competition.
- Set realistic and measurable goals to measure the effectiveness of your marketing proposal.
- Assist with future content marketing activities of your business.
10 Steps To Create A Winning Blog Marketing Proposal
While creating a blog marketing proposal, make sure you focus on the two primary factors:
- The quality of the content
- The promotional details
Based on these two factors, you can churn out the right content on an essay writing service or a commercial product for your targeted audience and carry out suitable promotions through proper channels.
Step #1: Create an overview
Setting clear goals help you identify your blog’s purpose, whether increasing traffic or gaining more conversation rates for boosting sales. Once you achieve that target, you have to work on your goals to define a new meaning. Without a plan, both you and your blog will fail to deliver results.
Step #2: Identify your target audience & competitors
The success of your blogs also depends on your target audience. Before you propose blog marketing ideas, define your target audience. Let’s say you are blogging about an essay writing service. Evaluate your target audience’s content consumption habits and if they would be interested in your blogs. Also, check if your competitors are already offering similar information.
Step #3: Implement the research results
Once you have gathered sufficient details related to your target audience and competitors, draft a quick summary of the assessment. Take a look into your content and adopt suitable ways to incorporate your assessment results to improve your content quality. Highlight the stats and analytics to identify the opportunities.
Step #4: Focus on the content
Content is the king – this statement stands true when it’s about content marketing. Billions of blogs are available online, pitching the same idea as you. If you want your target audience to share your content, you must deliver quality. Hence, support your proposal with ideas and insights on how to make your content more efficient.
Step #5: Chalk out a promotional calendar
Your blog marketing proposal is incomplete without the promotional tactic. Start with a promotional calendar to plan your marketing efforts. Use public holidays, major international and national events, and your company events as a hook for your content. Next, assess what content you can offer around the events.
Step #6: Define your promotional activities
Marketers use various promotional activities to promote their blogs to the right audience. Some of the popular ways of extending your blog reach are:
- PPC campaigns: With PPC campaigns, you can target a specific group of audiences with your ads. Along with promoting a certain amount of content, it also promotes your blog as a whole.
- Inbound marketing: Having quality links leading to your blog’s content can help you bring traffic from multiple platforms and boost your ranking in the search engine.
- Mailing lists: Setting up emailing lists for the interested audience will allow you to deliver the content via email without any hassle.
- Social sharing: Sharing helps content reach a broader customer. Marketers offer great add-ons for sharing content.
- Social media network: Social media presence plays a vital role in today’s time. You must identify the right social media platform to optimise your marketing efforts.
- Influencer marketing: Roping in influencers with a large number of followers can do wonders for your business. Collaborate with influencers in your niche to quickly drive traffic to your blog.
Choosing the right promotional activities can help you reach your expectations. No matter which promotional activity you choose in the proposal, make sure you provide data and insight to support the reason for selecting the method.
Step #7: Set a time limit
Mention the estimated time to accomplish your target. For instance, increase the number of new visitors by 10% within 45 days of the campaign launch. That way, you can devise a plan and execute it to reach the set target. Besides, maintaining a timeframe will help you measure your progress and alter plans if necessary.
Step #8: Don’t limit your methodologies
Millions of blogs are fighting to make it to the first page of the search engine results. Hence, you cannot be fixated on one particular blog marketing idea. The more you limit your options, the more challenging it will get to cut the mark. Give yourself a couple of options and experiment with them to find the perfect ideas to meet your content marketing goals.
Step #9: Straighten the terms & conditions
In case you are preparing a blog marketing proposal for a third-party, you must present your terms and conditions to the client to avoid confusion in the future. Make sure you mention the following information on the proposal:
- Financial charges for the blog marketing activities
- The terms of payment (advance payment, full payment, part payment, etc.)
- And other conditions related to the proposal.
Step #10: Acceptance of the proposal
About the previous point, give time to your clients to thoroughly analyse your blog marketing proposal. If they don’t find your proposal good enough, they would send it for further moderation. If not, they sign with the date as approval.
Creating a detailed marketing proposal for your blog can help you save time and resources in the longer run. Your proposal can give you a direction to achieve your content marketing goals and make your blogs useful to your audience. If you have anything else to add to the list, leave your comments in the section below.
About the Author!
Clara Smith is a digital marketing specialist and loves to blog about digital marketing, education, food, and lifestyle. She is also associated with Essaygator.com, an A-listed essay writing service in the UK, where she extends academic assistance to students on request. Jennifer is a big movie buff and loves binge-watch, bake cookies, and do yoga when not working.