A Web Designer’s Guide To Information Architecture

It’s essential to have something to guide you when you’re arriving in a new place.

The information architecture field entails studying the structure of content, as it applies to various online environments, including magazines, online stores, online booking apps, download programs, etc.

An information architect’s objective is to classify and arrange the content clearly and understandably based on connections between the content fragments, making it more straightforward for readers to find what they need. Redesigning a product is a case where Information Architecture is applied.

Information Architecture involves designers and developers. No matter who is in charge of Information Architecture, there’s a separate set of tools and resources that involve enough expertise to use them correctly.

Why Is Information Architecture Important?

Creating the Information Architecture of a website takes a ton of effort because IA is a complex matter to work with. An Information Architecture without a good foundation is insufficient for efficient navigation.

Getting usable websites and applications requires efficient IA design. Users will lose interest in a website simply by accessing it if it doesn’t have IA. In the future, developers will have to spend less time on website structure since they won’t have to keep improving the website design and framework.

Steps Of Information Architecture Design

Steps of information architecture

#1. Analyze User Research

This stage involves learning about the user’s necessities. Your work must be based on customer profiles and the results of interviews with stakeholders and customers.

With the data disclosed at this phase, you can hone in on a user’s persona, compile a user checklist, and get a grasp of what the user wants and needs. Due to the nature of the task, UX designers or business analysts are required. Find more information about how information architecture supports user experience.

A user flow and a user profile will confirm how a user interacts and thinks about products at the end of this stage. It’s possible to go to the next step only after having all the necessary information about the product and its users.

#2. Assess And Evaluate The Content

You can update an existing website’s content to meet visitors’ needs if you know what a user desires. At this stage, the content inventory and content audit are the most critical activities.

 icon-angle-right Content Inventory

To accomplish this goal of identifying and classifying information elements on every page of a website, there’s a need to create a list of information elements by the tabs of the website’s pages and the section titles. It should include the headings, texts, documents, media files, and URLs of the pages.

 icon-angle-right Content Audit

Now, you may proceed to discuss content and review what’s most important, update some items, and rearrange them in the order you prefer. A redesign of a mobile app or website is also included in this activity. Next, you need to categorize your content. This requires potential users’ cooperation.

#3. Apply Card Sorting

Arranging your content as soon as they’re available must be your priority. This activity enables you to see users’ direct reactions to the product’s material sections. Cards with information are usually divided into different classes, where they are described and sorted by 15-20 participants. Card topics make it hard to categorize content, and pieces of information have to be explained.

A card can either be written digitally or physically; on paper. Use the inventory results when creating a card. A separate index card must be used for each topic. The cards should be numbered, and some should be blank so that the participants may come up with customized names for some classifications.

Consequently, you’ll be able to observe how a product is structured and begin putting something together. However, there must be a navigation system, and the categories should be clearly labeled.

#4. Build The Navigation Design

One of an information architect’s critical responsibilities is to determine how information is displayed and accessed throughout a portal or application. This is a very pivotal role for them. An information architect must carefully consider the expectations of users and the content the company intends to integrate.

An organization might place its FAQ and its Help page under the Support section if they want users to associate the two. Their research may have determined that most people expect an FAQ to appear in a Product section. An IA must decide on this matter.

A user can attain both benefits by putting both the FAQ and the Help page in the Product section, and the IA can consider alternative approaches that will accomplish both goals. In the end, the structure is created by these sorts of decisions. Site maps are probably the most commonly associated deliverable with this type of work, as they illustrate the structure and hierarchy of information throughout a webpage.

#5. Start Wireframing

Like an architectural blueprint, a wireframe is an outline of a website or app that is two-dimensional. In Wireframes, you can see the layout, functionality, and users’ intention for the page.

Wireframes usually represent the concept of a new product. Therefore, they are typically kept simple and in a limited color scheme. It’s possible to create wireframes manually or by using computer software, depending on the required level of detail.

UX designers use wireframes a lot because it helps everyone determine where the data will go before it is coded.

Wireframing typically occurs at the early phases of the product lifecycle. The product’s scope will be tested in this phase, and the collaboration on ideas and the identification of business demands. When redesigned, a wireframe usually serves as the starting point for a redesigned product.

With the valuable insights derived from the consumer reaction, creators can further develop their designs—like the product’s prototype or mockup—and then launch into production.

#6. Data Modeling

This work is considered content modeling, and it may be discussed with a content strategist. Data modeling requires collaboration between IA and developers to develop structured content types that reflect multiple factors, such as user needs, business logic and standards, and editing methods.

In order to smoothly carry out the content migration, the new data model is usually mapped to the existing structure when the website is redesigned. Many of these tasks are accomplished in spreadsheets, mapping out domain types and link specifications, but sometimes they are integrated directly into a CMS.

By modeling data, content strategists and copywriters will have ready access to content categories, or material templates, as they generate content.


People underestimate the complexity of Information Architecture, and its effects become noticeable in the long run. Coming up with efficient information architecture is a must when approaching a design project.

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