What’s a Good Profit Margin for a New Business

Illustration by MushroomMin via Dribbble

Profit margin is said to be the money that remains after deducting the expenses of your small business. It is a percentage that tells how much your pricing strategy is profitable and how well the cost controls. It also shows the efficiency of using the raw material & labor to produce your products. What is a good profit is the next logical question after understanding the profit margin and why it is important.

The good profit’s answer varies on various factors such as location, industry model, age of the business, and progress goals. If you found the profit margin calculations critical, then for ease, you can use a margin calculator that calculates the gross margin, net profit, and operating profit margin.

What is a profit margin?

Profit margin is a typically used profitable ratio that helps estimate the degree to which a business makes money. The margin represents the sales percentage that is turned into profits.

The percentage shows how many cents a business has generated profit for each dollar of sale. The profit margin is used to compare the profits with sales and shows that the company is performing well. It is important to calculate profit margin to develop a powerful marketing strategy.

Why does profit margin matter?

Profit margin is said to be a critical performance indicator, and the reason behind its importance is that it allows you to know how much of a return you can get from your invested money. The comparison of the profit of different businesses by the various levels of sales is also very useful.

Measuring your margin of profit is beneficial for you to ensure that your business is generating enough revenue to invest back into your business. You can account for an online margin calculator to calculate the profit margin.

You can assume that your company is more profitable, and your total revenue & net earnings are smaller compared to a larger company. However, you are getting high returns on investments. Keep one thing in mind that your company’s profit margin offers a more realistic approach than profits.

What is a good profit margin?

At the time of calculating profit margins, companies always need to set a benchmark of their industry. On that basis, they understand the average profit margin of the company. It depends on the industry, and generally, a good profit margin is about 10 percent of sales.

A good margin is weighted against the average of other businesses with the same industry. It is because some industries have higher profit margins naturally. After all, they need a little head over.

Good margin
Illustration by Anna Deinek via Dribbble

If you want to develop an effective pricing strategy for your small business, then the first thing you need to do is to determine your markups & profit margins. It becomes complex sometimes, so you try a margin calculator to calculate net / gross profit percentage. Let’s have a look at some factors that make a good profit margin; read on

 icon-angle-right Industry specifications

According to a study on profit margin data in different industries, this study has proved a great jumping-off point that helps you understand your industry’s average profit margins. If you consider the margins of Auto & Truck companies, you will notice that their net profit margins are notoriously low.

The reason is that they depend on their services and departments that generate profits. However, when we compare it with the margins of Bank & Information services, we will see the margins for profit are relatively high.

These industries are dependent on several qualified professionals in the service industry, and as a result, they don’t rely much on machinery or other aspects. Profit margin is used to estimate the business’s financial health, but due to few factors, it becomes difficult to calculate. For ease, try the margin calculator that determines the gross margin, net margin, & operating profit margin.

 icon-angle-right Goals for expansion

Let’s suppose that your business generates a satisfactory profit margin of 8 percent, and you’re happy with this margin. On the other hand, if you want to expand your business, you need to develop better, beneficial, and more progressive business growth strategies.

Using the margin calculator, you can get an idea of the business’s profitability and specifications. So you can estimate for the profit margins to make effective plans that can lead you towards the business progress.

 icon-angle-right Size and longevity

A new business has a higher profit margin because the overhead costs are relatively lower such as payroll. In long-term strategies, the profit ratio will decrease, but it doesn’t mean that you’re earning less profit. For instance, according to the AEI, big corporations such as Walmart have a profit margin of around 3%.

How to calculate the profit margin?

The calculation of your business profit margin depends on a factor which is “what you are trying to measure.” There are two common types of profit margins that are considered when measuring margins of profit.

 icon-angle-right Gross Profit Margin

The gross profit margin is used to determine the percentage of the company’s revenue, which is higher than the sold products’ costs. This metric shows how a company is making revenues by considering the costs involved in manufacturing its products & services. The involvement of higher numbers is more efficient in generating profit for every dollar of cost.

The gross margin applies to a particular product instead of the entire business. A business looks at the retail price of the product and subtracts the cost of labor & its manufacturing material at the time of gross profit margin calculations. You can try the margin calculator as well for its calculations to save time.

 icon-angle-right Net Profit Margin

This margin is the most important from other metrics, and this is why most people ask, what is the company’s actual profit margin? It is different from the gross profit margin because it displays the company’s whole profit instead of a single product or service. A low margin will indicate that the issue interferes with the profit potential, including high expenses and manufacturing problems.

Calculation of the net profit margin is very similar to the gross profit margin calculations, but it requires the organization’s entire revenue & cost of production. Well! It seems to be complicated, but you can calculate margin by using the net profit margin formula. You can also use a margin calculator as well for its complex calculation.

Ways to increase your profit margins

Ways to increase your profit margin
Illustration by Vectoryland via Dribbble

Here are some of the ways you can use to increase the profit margins; swipe down to read profit-increasing strategies.

 icon-angle-right Increasing pricing

It is the most commonly used strategy to gain more profits. If you want more profit for your manufactured product, you need to increase its price. In this way, you can make more sales of your products or services.

This is the simplest way to increase revenue, but sometimes this strategy does not work so well. So, at the time of increasing price, you need to keep in mind some factors such as product worth, the purchaser’s intentions. Using a margin calculator can help you in applying this strategy.

 icon-angle-right Optimize supplier relationships

Building a strong relationship with your suppliers is the best way, but it is considered a critical key that can lead you to business success. To increase the profit & revenues you can use this policy to negotiate with your suppliers.

The profit level depends on receiving the highest prices for your goods & services and paying a reasonable price to your suppliers. Selling your products to the supplier at a suitable price is a daunting task, but the margin calculator will calculate the profit margin before selling.

When you are thinking of improving the supply chain, you must think about improving the delivery times, delivery accuracy, and customer services. On the other hand, many of the organizations have failed in considering these parameters.

 icon-angle-right Operating Expenses Control

This one is a great option for most organizations as it helps to improve the different manufacturing operations. It is very important to figure out why supply issues start instead of making corrections to the products’ infected manufacturing and delivery stages.

When tracking the operating expenses, effectively keep in mind that all the expenses are allocated appropriately. You can control the expenses by taking extra practice, and you also need to be consistent while controlling. It can be used in the form of a percentage or the form of an absolute dollar.


In this post, we have discussed so many factors related to the profit margins, such as why it matters and profit types. Profit margin is the most important factor for the business to generate high revenues.

This will also assist you in developing different policies for high-profit margins. The trend of increasing the gross profit margin shows the organization’s improving ability to earn the gross profit. It is the ratio that measures the difference between the total sales & cost of product sale.

The most important factor for an organization for the profits is to track the whole expenses of the manufacturing. Knowing net profit margin is difficult to track, but it will help you show the insights into your bottom line.

About the Author!

Jung hoon is an accomplished writer; she is too conscious of writing about business, especially the one which is relevant to accounting. She is always ready to include the information that conveys her experience about the relevant niche. Her content is always informative and engaging for the readers. She has vast experience and expertise in margin calculation and so the information that she provides to calculate profit margin is very authentic!

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