What Is SEO Audit and How to Do It for Your Website

Illustration by Nikos Mavrikakis via Dribbble

It is the process of enhancing the volume and quality of site visitors to a particular website or a particular web page in search engines like Google, Yahoo, MSN, etc. SEO targets paid as well as unpaid traffic and the former is considered more beneficial.

Some of the techniques adopted by SEOs for increasing the volume of site visitors include Pay per Click (PPC). There are a lot of companies offering audits help and services, and a number of them do provide genuine and efficient help to their customers, but if you want to do it yourself, here are the steps:

#1. Know where you rank

The first step is to determine what the current search engine ranking for your website is. In most cases, you can find this information on the website’s home page or at the very bottom of any current page. It will be listed in order of highest to lowest.

Once you have found this information, look it up again to see if the search engine ranking for that page has been changed. If it has been moved, you should rewrite the page to be about the same topic.

Sometimes search engines will move pages around because they feel that there is a better page being ranked. They are using a complex mathematical formula to determine which pages should stay where and which ones should be moved.

Also, as you check, make sure that you look at your branding. This also affects your ranking on the least of websites on any Search Engine.

#2. Revise your Links

Revise your links
Illustration by Michal Mervart via Dribbble

Next, you need to look at the links your site has received. Try to find out exactly which links are helping your site to be ranked so you can make them more effective. In some cases, you may not be able to find this information directly. However, there are several ways to find the link’s popularity and activity to help you do an audit for your website.

Some search engines provide a traffic reports page that you can view online. This page will show you the top ten sites that are linking back to your page. You can also see which keywords are being used to access the site.

For example, if you are selling a dog training book, you want to make sure that the keywords associated with your page are “dog training.” This will give you a greater opportunity for success when people search for that term. Knowing how you do an audit for your website; you will be better positioned to better search engine rankings.

#3. Content

The next thing you need to take a look at is the text on your site. If it is poorly written and does not flow smoothly, visitors will be left to wonder about the rest of the site. The poorly written text will also cause search engines to rank your page lower.

Therefore, you need to work on your text to make it as informative as possible. You may even want to hire a professional to help you out if you cannot figure out how to do this yourself.

In addition to the above, you also need to pay particular attention to the links on your site. This is where many beginners go wrong. It is important to remember that search engine rankings are determined by how many times a site is linked to another.

Therefore, if you have ten links on a page, you will be much higher ranked than a site with one link. Therefore, if you want to know how to do an audit for your website, it is important to pay special attention to the links on each page of your site.

Your site content and logo brand will also play a role in how search engines rank your site. Thus, if you do not make changes, you will find that your ranking will continue to drop.

Therefore, if you want to know how you do an audit for your website, you should consider changing the content on your site. You may also want to do some keyword research to determine what keywords your competitors are using. You might also need to consider digital marketing. By doing this, you can use these keywords to boost your ranking.

#4. Ensure ONLY One Version of Your Site at a Time

Unless all of your pages are SEO-friendly, your entire site is a liability! The search engines will not even give your site a second glance, and if they do, it will be marked down like a bad review. And who wants a second review, especially if the first one said you had the worst audit ever.

How to check that only ONE version of your site is browse-able is simple. You need to go to a popular search engine such as Google or MSN and enter the site’s domain name (domain name) into the box on the top right of the search engine results page.

After clicking to enter the box above, you will be given two options: first, view the site as a stand-alone page. In this case, the domain name will be replaced by its URL. The second is to view the site as a subpage.

By clicking on the subpage option, you will be given access to a page where you can view your site’s version history. If you see that your site was last modified at a certain time, then you have found your only version of your site.

If it was only changed a week ago, it might take a while for the search engines to find it. The link you have provided in your resource box will assist you in getting back into the game. Now that you know how to check that only ONE version of your site is browse-able, you are halfway there in optimizing your site.

#5. Start a Website Crawl

Start a website crawl
Illustration by Isaac via Dribbble

How to do a website crawl is the process of checking up on your website from a search engine’s perspective to determine if the information on that site is live and/or accurate.

Crawling is the act of searching a site for new content and ensuring that any dead links or broken links are removed. If your site has broken links that need to be fixed before you can crawl them, you will need to contact the site owner and arrange for them to update their links accordingly. You will also need to check the site for spiders and other types of bugs that might affect your ability to crawl the site.

Different search engine tools will allow you to run a crawl on your site. These include Google’s internal tool called the Google Webmaster Tools. Once you have your site listed with the appropriate tags (more on those in a moment), you start the crawl process by going to the Google Webmaster Tools and clicking the “crawl” button.

While you are in there, you will be able to check the status of your site by clicking the “crawl” button again. Once the site is crawling, Google will send an RSS feed of the changes it has made to your site and send it to all the news feeds on the Internet.

Of course, one question that may come to mind is, “why should I bother with all of this?” After all, if the info on my site is inappropriate to my readers, why would I bother to crawl it?

The answer is simple: if you make money from your site, it’s important to constantly maintain it to get more visitors and help your search engine optimization.

And once you get lots of visitors to your site, it helps with your search engine rankings. So while it may not be necessary for you to do a complete site crawl, it is important to periodically do so to make sure your site is as current and relevant as possible. To get started with searching for keywords to use in your site, visit our site now.

#6. Check your pages loading speed

Checking a website to see how fast it loads can be a daunting task, especially if you have never done it before. However, with today’s technology, there are many ways that you can speed up your website and make it easier for visitors to browse through your site.

In addition to making your website faster, you will also save yourself a lot of time and money since you won’t need to pay your ISP for high-speed internet access. Take the time to see what you can do to help your website and your business load quickly.

Conclusion

Although there are several things that you can do to help yourself learn how to do an audit for your website, you should always remember to stay objective while you are conducting this review. As you can see from the above information, there are several different methods that you can use to do a search engine optimization audit.

However, it would help if you always remembered to look at each of these options objectively. You should also make sure that you do not make any changes that will hurt your ranking in the search engines. If you follow all of these suggestions, you will surely find that you can learn how to do an audit for your website and start making improvements to your site’s performance today.

About the Author!

Maryn Mcdonnell is a creative content writer at Noria, an affordable SEO agency in Brisbane. Her interests include travel, self-improvement, and technology. Find Maryn on Twitter @MarynMcdonnell.

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