It goes unnoticed, but graphic designers do have a powerful impact on our lives. From the device you’re reading this article on to the next time you take up a coffee mug in your hands, it is most likely that a graphic designer had to do something with it. A designer’s work is not only indispensable in the sense that it possesses the capability to completely transform the viewer’s experience associated with a particular brand.
With the whole world transferring their business and operations onto the internet, the demand for digital designers have only increased further. The current graphic designing market in the United States is valued at $15 million.
Graphic designing is a form of art, and there does not exist a pre-established formula or a set of guidelines that you can follow to ace it. Artwork comes naturally to designers, but unlike traditional artists, digital designers do not have a lot of creative freedom in their profession. Adhering to client criteria every time to try to create something new can be quite a task.
For instance, you may want to keep it simple, use fun elements and make your graphics interactive. No matter what you do, you need access to the right tools. Sure, graphic designers can swear by tools like Adobe Photoshop, but you need more. How do you record your client meetings? How do you give clients a snippet of your work? It’s why you need tools like a screen recorder.
The Top 10 Tips that Will Help You as a Digital Designer
If you’re a graphic designer in pursuit of taking your designing game up by a notch, here are a few valuable tips that you can implement in your future projects.
#1. Plan your designs ahead
It is always a good idea to have a rough sketch of your plan in place. Collect all the information you need for this particular project and when you have an idea in mind, try putting it out on a piece of paper.
You can even try creating a rough template for your design on your designing software if you’re not too comfortable on paper. To keep track of all the steps and the little details for your final work, you can take the help of an online screen recorder by Screen Capture.
Have your client look through the screen recording of your work for any additional changes that they would like to incorporate, or review any steps they would like you to eliminate to make your final result almost tailor-made.
#2. Don’t compromise on the content
Don’t go too overboard with your design that you end up compromising your design’s content. Keep it simple and make sure the text is legible. Your visual appeal should not overpower the information provided by the project and the purpose it is to serve.
#3. Choosing the right colors
Make sure to use colors that belong to the same color palette. A study by the University of Winnipeg, Canada, has shown that colors have a significant ability to influence people’s moods – positively or negatively. Experiment with the brightness and saturation of different tones to bring some contrast to your design.
Also, keep in mind the emotional impact some specific colors have. Use colors like red and deep blue to resonate with a project that has a bold and strong theme. For something of a lighter nature, use soft pastel shades.
#4. Experiment with the text
To make the text look more engaging, use different font styles. But make sure to choose fonts from the same font family. Don’t pair up more than two or three extravagant font styles in the same section. Play with the height and size of your text. Also, make sure to keep enough spacing between each letter.
Use aligning tools on your software to give your text a definite structure and symmetry. You can use lines or boxes to categorize the text for a neater look.
#5. Use icons
You can never go wrong with an eye-catching icon. Icons make up for sloppy texts, poor color combinations and boring content. Make something smart and quirky that is bound to stay with the viewer.
You can make a flat design, or you could even put a little extra effort into coming up with a 3D one. Icons are bound to enhance the overall aesthetic quotient of your design.
#6. Keep in mind the audience for your design
While creating a design, it is always better to be informed about the kind of audience your design would cater to. Accordingly, customize your design to meet their tastes.
More often than not, in the graphic designing industry, you may need to step out of your comfort zone to meet your client’s demands. But don’t fret about it. Take it up as a challenge to give yourself a creative push.
#7. Use white spaces
You need to use enough blank spaces and gaps in between your text to let your text breathe. By using more white spaces, the reader’s attention will be more focused on the content of the text. This helps to serve the purpose of your project better.
#8. Don’t forget to research
While working for a client, be mindful of your competitors. Look upon the internet what other designers are doing for a similar type of client. Ensure that your work is meeting the quality standard of the market.
#9. Talk to your client
Be in touch with your client to keep them updated about your progress. If you get stuck somewhere, please don’t hesitate to ask. It’s always better to stay informed beforehand rather than redo the entire thing after putting in hours of work. Make sure you correctly understand the job assigned to you and your client’s expectations.
#10. Don’t forget to take a break
Make sure to take sufficient breaks if you’re going through a creative burnout. Go for a walk or listen to some music or do any activity that takes away your attention from designing at that very moment.
Above all, do not ignore the fact that graphic designing is not just any other functional corporate job that lets you be at it for hours on end. It requires sufficient creative stimulation, and if you’re feeling saturated after putting in long hours, not taking a breather will only lead to unproductivity.