Why Some Analytical Cookies are Best When Declined

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The Internet, with its ever-growing relevance in own daily life, can be both a blessing and a curse. Online safety and security are paramount as individuals feel and experience any violation on a personal level when these two expectations are not met.

Cookies are a prevalent experience for all when it comes to online usage. There is practically no site that will not ask you to consent to their cookies before you continue.

There is some useful significance with cookies, though other times there can be some that leave you vulnerable to privacy attacks. Contrary to belief, there isn’t any obligation to always accept these cookies onto personal devices.

Cookies, as defined, are text files from a website that becomes embedded into your computer or device and browser.

Their main purpose is to track, collect and store data from those particular websites. There are mainly three types: Persistent, Third-party and Session cookies.

1. The Persistent Cookie

These are typically the kinds of cookies that make use of your data. There are two distinct types of persistent cookies.

The first-party persistent cookie will you remember your activities when accessing a website. These would typically be instances when you have to log in and include personal details.

Depending on their primary purpose, (e.g. online shopping activities or email information save), these cookies will stay on your browser for an explicit time or have an expiry date on your browser.

Similar in nature are the authentication cookies. These cookies will generate when accessing an account via the website. They make sure that the sensitive information coincides with the correct user during the session through cookie identifier strings.

Though it is helpful not to have to remember your passwords from six different accounts, the protection of your privacy is still important. It is easy to accept the value these cookies offer to the browsing experience.

2. Third-party Cookies

These are cookies which belong to a domain not displayed on your current browser. They are typically tracking cookies that collect information for a third party from you associated with the domain that appears on your browser.

Persistent cookies can also make use of a third party. They will track your long-term browser history to collect browsing habits and selections.

They are often managed and organized by information brokers who collect your information for advertisers. The information brokers are often outside the scope of the website owners, therefore, the website in which you accessed has little control over the information gathered.

Another type of cookie is zombie cookies. As the name suggests, they revive themselves after they have been deleted.

Generally used by adverting networks, they will create a backup on your device and regenerate. Once this happens, they will continue to collect information about your browsing for a third party.

AdFixus shares that you won’t have to worry about third-party cookies soon as Google will start phasing them out in favor of first-party cookies. This is because the latter offers better data security.

3. Session Cookies

Session cookies help your browser to remember your online activities. They are temporary files that will often be automatically deleted once you exit. Think of these cookies as the trolley you push around the store.

You will select the items you need and place them in the trolley. Once you are done with your shopping activity, it will be like you were never there. All that remains is the anonymous experience.

These cookies can be helpful as they authenticate your experience on the website. Through this, you can access a website without being considered a bot. Your site experience is improved as it provides an identifier marker like your IP address.

Other than the benefits to you as a user, session cookies allow the website to make improvements with data tracking and transparency. But, because their files are deleted once you exit, you are still able to maintain your privacy.

Cookies’ Impact on Data Privacy

Privacy is a pivotal necessity online and there can be no compromise on this fact. Using your information with cookies is expected to ensure security and privacy.

With their tracking capabilities, it is not only browning information collected by cookies. Personal information like contact information, age, gender, and more is collected resulting in vulnerabilities.

Though the intent is to provide a more streamlined browsing experience, unscrupulous marketers tend to misuse the information.

The strongest violation through the use of cookies occurs when they are manipulated and used for law infringement activities.

Personal information gathered could fall into the hand of hackers who may use it for unscrupulous illegal activities. Examples include and are sometimes not limited to stalking, identity theft, and more. That is when personal care becomes increasingly important.

What Happens if You Don’t Accept a Cookie?

With the growing use of online purchases and e-commerce, cookies are common when accessing websites. They will appear as pop-up windows that will request your consent to be enabled on your device. So, what does happen when you don’t accept them?

Due to the reliance on cookies by websites, some will terminate your access to their sites should you opt not to accept their cookie conditions.

Other sites may permit you to continue onto their sites, but the experience of accessing the site may be hampered. You can either choose to opt-out or manage the cookies from their site.

For other websites, this may not be an issue. You may still be able to continue using the site without any problems. But, as we know, some of these cookies function to collect and store information – like login information – to be remembered. It’s a vicious cycle of what to do.


Third-party cookies are a concern it is often difficult to place restrictions on the kind of information they collect from you.

The website with which they are associated would explicitly inform them they have no control over the use of the information they collect. That is why it’s advisable to reject or restrict third-party cookies.

You may think it’s the best choice to reject all cookies. Remember, session and persistent cookies ensure you are recognizable as a human online. It is possible to set your browser so it automatically manages your cookies, or you can opt to install extra security measures to protect your privacy.

In addition, if you are concerned about who has a hold of your sensitive information, Incogni automated data removal services can retrieve your information from data brokers’ databases. Consequently, this can strengthen your protection against spam, hackers, shadow profiles, and other serious cyber threats.

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