YouTube SEO: Tips To Boost Your Search Ranking Today

Illustration by Petr Had via Dribbble
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Move over the Google search engine. YouTube is the new search engine today. It is a rank behind to Google. Most people look for answers on YouTube today. The platform is growing in leaps and bounds. Every minute almost 500 hours of videos are uploaded on this platform.

So, how do you feature on top? There is a cut-throat competition today. You must take into account, that it has reached the zenith of all popularity charts today. Fix your YouTube SEO strategy so that you do not miss out on all the attention.

What Should Your Youtube Strategy Be Like?

SEO is changing over the years. Google has started new trends over time. Search is the main facet of your content. So, if you just keep posting content without optimizing, it is of no use.

Google blogs utilize backlinks to rank content. What about YouTube? You have to optimize the channel, playlist, and descriptions for your videos to fetch attention. Today, you will learn how to boost your strategy for maximum attention.

If you have already created a crisp description with CTA, used the right tags, and chosen the title properly, wait. It is not over yet. This is only half the battle.

Now, you need to focus on user engagement. Comments, shares and subscriptions matter a lot. Don’t they? Google cares how people perceive your content. So, you have to ensure to pull traffic. It also keeps Google moving along profit charts. So, it is justified. Improve YouTube SEO with a few tips.

Parameters To Check

#1. YouTube watch time is the first thing that you need to pay attention to

It is the actual time spent on your channel by viewers. So, it is very important to hook your viewer. The first 15 seconds are extremely important. It is the teaser.

If your video aims at the end result of a facial, then show that first. Then, you can move onto the process, and other data.

#2. Session watch time is a bit different

It is another important user engagement measurement. YouTube sees whether, the viewer switches to another video on your channel, or navigates away.

YouTube wants more people to watch videos on their platform. A word of caution here. If you are trying to lure visitors to your website from YouTube, you will rank less favorably. So, does that ring a bell?

#3. Google Knows what users mean

You should focus on the user. Use the user’s question in your Title. Add the search terminology to the description. Google understands searchers pretty well.

#4. Growing Subscribers is the most important thing

Many video content creators are running after subscribers. They can help you to generate a lot of watch hours. The more you pay attention to the user experience, the better. So, post regularly. And, do post engaging content.

#5. You should also incorporate playlists

They help to attract people to your channel. Now, showcasing multiple videos with one link is a lucrative opportunity. Use a YouTube SEO strategy which meets your customer’s expectations.

Tracking Analytics

So, you created great videos, and content. What next? Don’t you want to measure the ROI? Metrics are important, as they show you measurable results.

There are several analytics reports, that you can utilize. Track your performance with these:

  • Watch Time
  • Impressions Clicks
  • Card Click-through Rate
  • Unique Viewers
  • Traffic Sources
  • Subscriber Growth

These are some of the important metrics, that allow you to study how well you are performing. The ability to entertain may not be an in-born trait.

Those who are not that attractive are also garnering huge responses through their content and strategies. Ensure to monitor these at frequent intervals. There are lots of factors that contribute to a YouTuber’s success. The YouTube SEO is very important as an algorithm.

Now, you can take your channel to the next level. Get more subscribers, and watch hours. Many people are flocking to YouTube part-time. If you are looking for a second source of income, you can do it too. Start clicking nice videos with a camera.

The more technologically advanced, the better. If you want to invest more, take this as a business. It is the business of entertainment, problem-solving, and engagement. So, be alert of the changes that take places around you. And, you are sure to succeed in your YouTube venture.

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