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Looking Beyond the Marketing World To Create More Impactful Campaigns

Dan Matthews Nov 30, 2022

As a graphic designer, you play an integral role in how successful marketing campaigns are for whomever you’re working with. Your effort and intention are critical even as you market to your own ideal clients. However, many marketers and designers only look to other industry professionals for marketing advice, trends, and best practices. And…

The Impact of Interdepartmental Communication on Your Social Media Campaign

Dan Matthews Sep 7, 2022

Social media is among the most powerful marketing tools available to your business. It’s accessible, offers significant reach, and can be cost-effective. When utilized strategically, you can encourage impactful engagement with your…

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6 Tips to Boost Engagement Across Various Web Channels

Dan Matthews Apr 19, 2022

It’s no longer enough to say that e-commerce is booming. A more accurate statement would be that e-commerce is exploding. Businesses that want to live through the explosion must learn how to boost their visibility across the web's various…

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Using AI for Market Research

Dan Matthews Mar 29, 2022

Artificial intelligence (AI) provides quick, easy access to a wealth of insights. It lets you learn about your industry and how to stand out from rivals. Plus, you can use AI to optimize your branding and advertising strategy. AI is…

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Taking Your Web Design Skills to Your Own Freelance Business

Dan Matthews Feb 19, 2022

According to recent research on freelancing, “There are an estimated 1.2 billion freelancers around the world (nearly 1/3 of the total global workforce).” This number is only expected to grow, especially with the recent shift toward remote…

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Creating an Authentic Community With Your Brand

Dan Matthews Jan 10, 2022

There is an increasing focus on finding ways for brands to form connections with their demographics. However, too many of these efforts are superficial. It is not enough for your company’s social media “personality” to share memes or get…

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Strategies for Optimizing Your Online Presence

Dan Matthews Dec 16, 2021

A study done by Statista states that “As of January 2021 there were 4.66 billion active internet users worldwide - 59.5 percent of the global population.” In other words, over half of the people in the world use the internet. In addition…

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Finding Your Competitive Advantage as a Graphic Designer

Dan Matthews Jul 15, 2021

A career in graphic design can be a rewarding experience. It bridges both the technical aspects of communicating messages through visual media and the creative elements of art and illustration. As such, you have opportunities to work on…

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9 Most Important Things to Consider in Regards to Brand Identity

Dan Matthews May 16, 2021

An effective brand identity can be the driving factor behind your success. It's what makes your business unique, memorable, and much more than your product or service. Ultimately, it's what inspires your customers to choose you every time.…

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The Value of Sustainable Brand Image & Design

Dan Matthews Mar 4, 2021

The growing concern for the health of our planet is influencing consumer buying behavior and also changing the way businesses build their brands. Sustainable brand images are becoming more valuable to businesses across all industries. They…

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The Importance of Quality Over Quantity in Your Content Marketing Strategy

Dan Matthews Nov 19, 2020

Businesses great and small are racing to produce content as quickly as possible in order to beef up their marketing strategies and acquire as many customers as possible. Company blogs have far and away become the norm and writers from all…

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Considerations For Rebranding

Dan Matthews Aug 5, 2020

The civil unrest that swept through the U.S. in early 2020 saw a toppling of many long-established but racially insensitive brand names — the most obvious of which was the Washington Redskins. When the NFL team announced that it would…

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Brand Identity Tips for Startups

Dan Matthews Apr 24, 2020

Brand identity is a crucial consideration for companies in any stage of existence. Much like the difference between static and kinetic friction, though, while an existing company’s brand requires maintenance and the occasional infusion of…

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Designing Your Brand For a Flooded Market

Dan Matthews Mar 14, 2020

Companies around the world have officially woken up to the fact that modern businesses of all shapes and sizes are powered by the internet, and this realization has led to an interesting reality: flooding of competitive activity in the…