Creating an Authentic Community With Your Brand

There is an increasing focus on finding ways for brands to form connections with their demographics. However, too many of these efforts are superficial. It is not enough for your company’s social media “personality” to share memes or get into entertaining yet staged spats with other brands. This approach is so obviously insincere and clearly…
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Considerations For Rebranding

The civil unrest that swept through the U.S. in early 2020 saw a toppling of many long-established but racially insensitive brand names — the most obvious of which was the Washington Redskins. When the NFL team announced that it would…

Brand Identity Tips for Startups

Brand identity is a crucial consideration for companies in any stage of existence. Much like the difference between static and kinetic friction, though, while an existing company’s brand requires maintenance and the occasional infusion of…

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