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Dan Matthews 6 posts 0 comments

9 Most Important Things to Consider in Regards to Brand Identity

Dan Matthews May 16, 2021 0

An effective brand identity can be the driving factor behind your success. It's what makes your business unique, memorable, and much more than your product or service. Ultimately, it's what inspires your customers to choose you every time. But much like your personal identity, a solid brand identity is one that's layered. Some parts (like your…

The Value of Sustainable Brand Image & Design

Dan Matthews Mar 4, 2021 0

The growing concern for the health of our planet is influencing consumer buying behavior and also changing the way businesses build their brands. Sustainable brand images are becoming more valuable to businesses across all industries. They…

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The Importance of Quality Over Quantity in Your Content Marketing Strategy

Dan Matthews Nov 19, 2020 0

Businesses great and small are racing to produce content as quickly as possible in order to beef up their marketing strategies and acquire as many customers as possible. Company blogs have far and away become the norm and writers from all…

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Considerations For Rebranding

Dan Matthews Aug 5, 2020 0

The civil unrest that swept through the U.S. in early 2020 saw a toppling of many long-established but racially insensitive brand names — the most obvious of which was the Washington Redskins. When the NFL team announced that it would…

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Brand Identity Tips for Startups

Dan Matthews Apr 24, 2020 0

Brand identity is a crucial consideration for companies in any stage of existence. Much like the difference between static and kinetic friction, though, while an existing company’s brand requires maintenance and the occasional infusion of…

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Designing Your Brand For a Flooded Market

Dan Matthews Mar 14, 2020 0

Companies around the world have officially woken up to the fact that modern businesses of all shapes and sizes are powered by the internet, and this realization has led to an interesting reality: flooding of competitive activity in the…