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Dan Matthews 4 posts 0 comments

The Importance of Quality Over Quantity in Your Content Marketing Strategy

Dan Matthews Nov 19, 2020 0

Businesses great and small are racing to produce content as quickly as possible in order to beef up their marketing strategies and acquire as many customers as possible. Company blogs have far and away become the norm and writers from all backgrounds are remaining busy as they pump out content as fast as possible. While content marketing is all…

Considerations For Rebranding

Dan Matthews Aug 5, 2020 0

The civil unrest that swept through the U.S. in early 2020 saw a toppling of many long-established but racially insensitive brand names — the most obvious of which was the Washington Redskins. When the NFL team announced that it would…

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Brand Identity Tips for Startups

Dan Matthews Apr 24, 2020 0

Brand identity is a crucial consideration for companies in any stage of existence. Much like the difference between static and kinetic friction, though, while an existing company’s brand requires maintenance and the occasional infusion of…

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Designing Your Brand For a Flooded Market

Dan Matthews Mar 14, 2020 0

Companies around the world have officially woken up to the fact that modern businesses of all shapes and sizes are powered by the internet, and this realization has led to an interesting reality: flooding of competitive activity in the…