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Eleanor Hecks 28 posts 0 comments

Don’t Let Content Management Be Your Business’s Achilles’ Heel

Eleanor Hecks Mar 14, 2023

Content management is a key component of any business’s success. It is crucial to ensure customers return to a site and get the most out of the content. With content management, businesses have full control over the site, allowing them to update and optimize their content for search engines continually. In turn, they boost SEO rankings,…

You’ve Been Thinking of Brand Awareness All Wrong

Eleanor Hecks Mar 10, 2023

Being the first name that comes to mind when people need a product or service is the cornerstone of brand awareness. Most companies try to throw a lot of marketing at the idea of expanding name recognition without stopping to consider…

Why Customer and Employee Experience Should Both Matter to Your Business

Eleanor Hecks Feb 15, 2023

For most businesses, customer and employee experience are two sides of the same coin. The way employees interact with customers and how customers feel about their interactions with those employees has a profound impact on the business.…

The Biggest Mistakes Made When Creating CTAs

Eleanor Hecks Jan 26, 2023

The call to action (CTA) on a website page may be the most important element to drive site visitors toward conversion. Without a strong CTA, visitors won’t understand the path they should take for the buyer’s journey. Most web designers…

How to Integrate Salesforce into Your Next Marketing Campaign

Eleanor Hecks Dec 20, 2022

Salesforce is one of the leading Cloud Computing Services that can help you grow your business. It is a customer relationship management (CRM) tool that enables you to manage every aspect of your business. However, integrating marketing…

Leading Your Team into 2023 Isn’t As Hard As You Might Think

Eleanor Hecks Nov 25, 2022

With 2022 winding down, leaders should look ahead toward next year’s ample opportunities for growth. After all, staying ahead of the curve will put your business on the front lines of success. However, achieving positive outcomes…

9 Reasons Why Every Marketer Should Harness the Growth Mindset

Eleanor Hecks Oct 13, 2022

Every marketing professional knows how rapidly the landscape of promotions changes. In the last decade, the number of ads that are digital versus physical have increased dramatically. As technology advances and people’s priorities change,…

Why Data Visualization Matters to Great Web Design

Eleanor Hecks Sep 23, 2022

Most people retain information better when they see graphics of a concept rather than text alone. Data visualization helps your web design stand out from your competitors. You can say more with fewer words and site visitors will have a…

Colorful Web Designs to Inspire Your Next Project

Eleanor Hecks Aug 21, 2022

One thing the pandemic taught everyone on the planet–things can change on a dime. People are ready to get out of their houses and back to attending events and spending time with family and friends. With that new verve for life, they also…

Why Your Business’s Landing Page Could Use More Simplicity

Eleanor Hecks Jul 21, 2022

Your company’s landing page is the first impression you make on your customers. You can either earn their trust or lose their interest in the span of a few seconds. You already know you have to hit the high points as far as aesthetics,…

The Key Components to a Professional B2B Landing Page

Eleanor Hecks Jun 10, 2022

It can be challenging to fully capture your B2B products and services on a landing page. You often deal with longer sales cycles, various decision-makers and complex offerings. These factors can make it tricky to explain without…

What Your Business Needs to Know About Brand Photography

Eleanor Hecks May 13, 2022

Brand photography gives you a chance to showcase who you are as a company. The old saying goes, “A picture is worth 1,000 words.” People tend to process images better and faster than text alone. However, you want any photo you put out to…

Is Your Web Development Company Ready to Welcome Employees and Visitors Back?

Eleanor Hecks Apr 15, 2022

Many government authorities are gradually opening up economies and industries that were put on pause over the last several months. In many cases, that means people are going back to physical offices after spending months away from them. The…

8 Brilliant Ways to Make Your Pricing Page Stand Out

Eleanor Hecks Jan 8, 2022

The pricing page is probably one of the most important parts of a business website — but it can be hard to make one stand out from the competition. Often, your pricing page is one of the last places customers visit before moving on to a…

Is Shopify the Right Decision for Your Brand?

Eleanor Hecks Nov 18, 2021

If you run an e-commerce business, figuring out what platform might work best is a big part of whether or not you’ll succeed. There are many options to set up your online store, but Shopify is arguably one of the most popular. E-commerce…

Why Data Security Should Be One of Your Brand’s Concerns in the Coming Year

Eleanor Hecks Nov 6, 2021 2

Data security, the protective measures that businesses put into place to keep their networks and databases safe, has become essential for almost every company. Cyber attacks are on the rise. Hackers are taking advantage of COVID-related…

The Top Features of a Successful B2B Brand (and How You Can Do the Same)

Eleanor Hecks Oct 30, 2021 0

Finding success in the world of business to business (B2B) takes determination and some innovation. One way to learn how to be the best you can be is by studying what other companies accomplish. You can learn from your competitors and…

9 Branding Opportunities Your Company Shouldn’t Negate

Eleanor Hecks Oct 20, 2021 0

Figuring out how to create name recognition for your business isn’t always easy. Multiple marketing methods are the best approach. The more times people encounter your brand, the more likely they are to remember it. One of the top things…

How To Create a Beautiful E-commerce Store Your Customers Will Marvel At

Eleanor Hecks Oct 12, 2021 1

E-commerce stores are plentiful, with more popping up every day. Figuring out ways for your store to stand out from the crowd requires careful attention to detail and an understanding of your target audience. You must know what your buyers…

How to Design a Chat System that Represents Your Brand’s Goals

Eleanor Hecks Sep 21, 2021 0

How well you communicate with your customers can mean the difference in life-long clients and people who bounce away to your competitors. Your live chat can make or break your brand’s goals, so putting a little extra emphasis on building a…