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Writing a Branding Brief for Your New Business Logo: 7 Steps

Jessica Fender Mar 2, 2022

Branding your business is some of the most challenging and rewarding work you’ll ever do for it. However, it is also a very demanding task that will require you to plan for your new business logo accordingly. Data by Small Biz Genius indicates that 72% of successful brand names are made up of words or acronyms. Likewise, a consistent brand…

Writing Compelling Brand Stories That Captivate Your Audience: 5 Steps to Follow

Jessica Fender Oct 29, 2021

Compelling brand stories are all about sharing and connection. Authenticity is derived from the very core of your organization. Your brand is the single most important investment you can make for the future of your business.The more you…

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Writing a Brand Design Brief: 10 Essential Steps

Jessica Fender May 30, 2021

Imagine you’ve got a great DIY project happening at home. Things are going along perfectly until you realize that you forgot to consider a very key element. Suddenly, everything grinds to a halt until you can take care of the problem. At…