Achieving The Perfect Marketing Mix (Infographic)

Promotional items distributor 4imprint has created a new infographic to demonstrate the value of including promotional items as part of an organisation’s marketing mix.

By comparing the effectiveness of TV, print and using promotional marketing campaigns – as well as looking at the results that could be achieved when all three are combined – the infographic clearly shows that promotional merchandise can have a significant positive impact on a brand’s image, in addition to delivering a highly-competitive return on investment.

“There is strong evidence to support the inclusion of promotional products within marketing campaigns and, as there is such a wide selection of items that can be easily printed with a brand’s message, there’s no reason for marketers not to take advantage of their effectiveness,” said Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK & Ireland.

The infographic demonstrates that 79% recipients who receive a promotional item – such as a printed pen, mug or notebook – are more likely to do business with a company in future and proves the longevity of this approach, with the majority of recipients keeping a promotional product for more than a year.

– Click the image to view the infographic

Marketing strategy infographic

The role of promotional products in the marketing mix – An infographic from 4imprint


4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. For additional information, visit

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