Many times we are not aware that any entity around us is communicating or suggesting a specific message. The human brain is based on two levels, the conscious and the subconscious one. At the conscious level the messages are usually directly communicated while at the subconscious level everything is more subtle, the suggestion being the way of conveying a message. Influencing the subconscious of people is mostly an art whereas not the doctors didn’t have too many information about the supreme computer, the brain.

The logo designers are merely trying to influence the logos viewers and many times are used methods that seem to stimulate the subconscious. A very effective way to influence the subconscious of people is to use the power of colors. Yeah, the colors are everywhere and these may be used in our advantage! This is not only my opinion or the common appreciation of the logo design community, it is scientifically proved. Continue Reading »

A good logo is defined by the fact that has a strong and understandable message to transmit to the viewers. Comparing to a poster or a website, a logo is way smaller, therefore the limited size of it puts the logo creators in a difficult situation. More pragmatically, a logo designer should express the mentality, the style and the products of the logo owner in just a few pixels. It’s a difficult task but at the same time many people are addicted to this perpetual striving of expressing more with fewer elements. Willing or not, a logo should speak but using no words. In conclusion, every pixel of a logo is very important and each detail must be very carefully treated.

An element that transmits as much information as words is the choice of colors. It’s true, sometimes we are ignoring them but it doesn’t mean that a color doesn’t have a message. Taking into account that the summer will come soon, it’s quite probable to have on your plateau to create some logos that express joy, warmth, energy, optimism. Under these circumstances it’s almost obvious that you should use the yellow color- it’s quite probable the best solution in this case. Using yellow color in your project has also other interesting and important benefits as: stimulates memory and mental activity, builds confidence and encourages the communication. Of course, yellow has some negative meanings as cowardice, jealousy and in some regions on the planet it has very particular senses (in Egypt it is sometimes associated with mourning).

Anyway, I really hope you will appreciate the yellow based logos bellow! Enjoy these and stay updated because soon we will publish other showcases of amazing logos. Continue Reading »

Personally, I think that people use too frequently terms as branding and rebranding, redesign, or brand identity. In this context, each one has an opinion; the multitude of viewpoints is welcomed but these must be based on a solid background which is not the case for the majority of individuals. My idea has at its foundation the huge numbers of clients that misuse the branding and logo design vocabulary. Yep, we should be tolerant and forgive the incorrect use of some terms but we can’t ignore when wrong ideas are strongly advocated. More concrete, a very good friend of mine told me about a client that asked for a logo redesign because it’s more than a year since it wasn’t modified. Well, just because time passes, it isn’t a valid reason to redesign a logo!

In this article I want to present my own perspective about how to redesign a logo; even if there are many similar processes with designing a new logo, the differences are major and it’s a big mistake to make confusion between the terms. The main difference between a redesign and a completely new design is the mentality approach, while the practical execution remains the same. Continue Reading »

Every constant reader of iBrandStudio.com knows that monthly we are highlighting the best logos. Of course, we couldn’t neglect this aspect and here are the best logos uploaded in the previous month. As usually, we may miss some interesting logos and we strongly ask the readers for their contribution; the comment form is for you!

Comparing with the previous month, it seems that the number of logos brings up while the quality remains very high; yeah, there were enough poor creations but overall, the logo designers created stunning works. Another conclusion of this month is the fact that all the types of creations were uploaded, there is no special trend that simply exponentially grown; from 3D logos to black and white concepts all were used.

My advice is to study all the logos bellow and extract the essence. It’s true, without practice none may evolve, but the inspiration usually comes when admiring other works. On the other hand, nothing is more shamefully than copying a logo. Firstly, it destroys the reputation of the owner and secondly, it’s a shame for creator (well, it’s much recommended to replace “creator” with “thief”).

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I am a big lover of spring and March and April are always a great reason to be happy. Well, the first decade of the previous month proved to respect this pattern, but the last one was totally different. The interesting fact is that the winter is showing its power almost all over the world (when I wrote this post all the televisions had informed people that heavy snowfalls are in Canada, USA and some European countries). It’s clear, the winter doesn’t want to leave.

It shouldn’t be a reason to stay upset; the spring will come sooner or later. Any person, including logo designers, is influenced by weather so be prepared for a fresh dose of green and bright colors in the near future. I believe that spring is a great source of inspiration, it’s the season where the colors explode and people search for novelties, the idea of life is highlighted everywhere you see.

Expecting the spring, I created here a list of some of the most interesting colorful and vibrant logos. Definitely, the joy of color impresses even the saddest viewers, therefore I really recommend enjoying these. It’s true that the best practices of logo design clearly specify that the use of many colors isn’t recommended but the logos showcased are simply amazing. On the other hand, you shouldn’t hate the winter, each season has its special beauty and some of the logos below are created in the winter moths! Continue Reading »

Nowadays, being efficient isn’t a condition for being profitable; it is a condition for existing. Due to the fact that the clients have huge amount of possibilities to select from, in addition to the speed of never-ending changes in the society, it’s obvious that efficiency is mandatory. In this strive of being more efficient, some people neglect everything, except their effective work. Is this a good idea?

Well, no one seems to know the answer! The recommended path is the one that assures a perfect balance between lazy people that purposely “emphasize” only the quality and neglect the quantity and the too self-assertive ones that don’t have an inner temper and desperately want more. The middle solution is to be efficient, to realize good projects, whilst at the same time keeping a close eye on the personal evolution and never, but never, ignore your family and friends! Continue Reading »

I am convinced that our loyal readers already know that every month, they will find here a new post highlighting the best logos of the previous month. Now it’s time for February. Even if it is the shortest month, it didn’t mean that the number of logos uploaded was reduced. Anyway, the number doesn’t matter too much, what really matters, is the quality of them. Well, the good news is that I was completely delighted with the new creations. It was very challenging to select only the crème of the top but in the same time it was a real pleasure. It seems that February was a great time for the majority of logo designers. As usual, if you found a good logo, instead of blaming my ignorance, it is better to let us know so that we could add it, to be appreciated by our readers. Also, it will be great to know your opinion about the logos below. Is this a sign that in 2013 the logo designers will create only impressive works or is just a wrong opinion? I am wondering which was the source of inspiration of the designers…the last days of winter or the first signs of spring?

Briefly, study the logos bellow, get some inspiration and don’t waste your time, start working on a new and better logo! Continue Reading »

Creating a good logo is very dependent on the inner state and the experience of the creator. While the state of a person is the result of many factors and it’s impossible to give some universal advices, here on iBrandStudios, we are attempting to provide you the best advices about how to better use your experience. The practical tips are welcomed and by sure, you have here tons of very good ones, but a logo designer needs permanently a fresh dose of inspiration. Well, we can’t ignore the readers’ needs and as soon as possible we are publishing new inspirational showcases.

This time, you have here some amazing logos, all perfectly suited for futuristic projects. These logos can’t be used only for Star Track works, each logo designer explained his point of view related to the logo uploaded so you may check the links. Of course, it depends on each situation but these logos are suited for geek, scientific or modern styles. Anyway, you should appreciate the creativity of the designers and why not, try to do your own logo.

As usual, I recommend not just a plain admiration of the logos, instead a much better idea is to study the idea behind each logo, how practically these were created- the colors and fonts used, are these letter based or only shapes etc. Continue Reading »

Using the lion image in a logo has become popular to use, when a logo designer want to represent strength, power and courage. Beside that, using lion image in your logos design can make a strong visual impact. He ensures the perfect protection for those who he is at good terms with, because he is practically invincible. He embodies nobleness, power, and leadership. All his appearance fills everyone with trust and deep respect. Continue Reading »

There is no surprise that if you create amazing logos and keep them on your hard drive, you won’t gain any recognition and no client would contact you. No matter how unfair seems for ones, creating the most impressive logos is not enough to turn into a super famous logo designer. Nowadays, the buzz around logos is maybe as important as the logos themselves, therefore any logo designer should accept the situation and start developing strategies to attract potential clients and get positive feedback from other designers.

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