“Design is not just what it looks like and feels like. Design is how it works.” said Steve Jobs. Creating logos is part of design, therefore how can be interpreted the above statement for this area? By sure, the best explanation could have been done by Jobs himself, but sadly it’s impossible.
Well, it was a hot debated topic amongst us, the team of iBrandStudio, and we decided to share with our readers the conclusions. If someone wants “to translate” the Steve’s idea into the realm of logo design, then the value of a logo should be judge upon the effects over the viewers. If it attracts the eyes of the viewers and they become interested in, then the logo is OK. It is acceptable for a logo to break some rules if it is appreciated by the viewers and the owner is satisfied with the results. Continue Reading »