The number of online presences is constantly growing and due to this fact, the Internet users developed a new sense. It’s weird, but true! This new sense is referring to the users’ ability of ignoring the annoying banners and focusing on the content. Altogether, the logo designers should “fight” against this new sense. In conclusion, every logo should attract the eyes of the viewers. Well, it’s extremely easy to say, but when applying it turns to be more difficult.
Superficially thinking, a more colorful logo has bigger chances of being noticed. Following this logical enhancement a black and white logo is boring and unnoticeable. Paradoxically, these logos are some of the most appreciated! The simplicity has its special beauty and some logo designers knew how to profit from. Continue Reading »