There is no point in running from the fact that setting up a new business is not one of the easiest things. When you are designing a logo you are pretty much doing the same by providing an identity to the brand. It becomes even tougher if the venture you are working for operates in a competitive niche.
10 Actionable Tips to Follow for Better Logo Design
#1. Focus On The Right People
This universe has around 7 billion people and you should know better than trying to please each one of them. It is simply not possible! So, start working around with the people who are passionate about what you have to offer, who believe in your productivity, and like your line of work. Not letting them go away should be something you have to work on.
#2. Understanding The Niche
When logo designers are at work they have to understand the industry and market of the brand they are working on. Every industry has its unique preferences, needs, and requirements and a designer needs to be aware of these all. Only then it is possible to come up with a relevant logo design.
Every logo designer is well aware of how logo designing works and how their industry is holding up. However, this is one job that requires you to have knowledge about all the other industries as well. This is essential because if a designer is not aware of the demands of a certain industry they might not be able to create an impressive logo for a brand belonging to that niche.
Logo designing makes you smarter and knowledgeable.
#3. Be Aware Of The Power
Basically, a logo designing agency can make or break the business. If you succeed in creating a perfectly designed logo your business prospect will get the right attention instantly. A good rapport with the audience is something that every brand needs and that can be built through a logo.
Exactly reverse happen with the badly designed logo. A brand loses the interest of the audience and a communication gap occurs that ultimately harms the reputation.
#4. Understanding the Brand
Once, you have researched and understood all about the niche of your prospect brand now, you have to focus on the brand itself. Having some insight about the business you are going to design a logo for always helps.
Get to know the target audience of the brand and learn about their choices and preferences. Find out the ideology behind the brand and what the inspirations of the brand are. Every brand has a personality of its own and a designer should know about it.
#5. Use the Information Wisely
Some brands have softer tones while others are tough and unless you know it you cannot do justice with the logo.
All of this information should be available to the designers as it works as a guide when they are coming up with ideas for the logo. Every element of the logo design should be picked considering the information you have about the business.
#6. Reflection of the Brand’s Nature
The basic definition of a successful logo is; it is able to reflect the brand perfectly. You should be able to design a logo that resonates with the nature of its brand. Everything from images to colors to typography used in the design should be in alignment with the idea behind the venture.
#7. Make Sure The Message Is Delivered
Consumers should get the message of the business by having a look at its logo. It is a must for the logo to communicate the value and agenda of the brand clearly. If you can incorporate all of this in design, it will create an identity that will last in the minds of the targeted customers. It is important to get the message across whatever it is and the only genius way to do is through a well-designed logo.
Designers not merely design a logo for the brand, they actually work like the facilitators for the brand and its launch in the market.
#8. Use Psychology Of Shape
It is vital to learn about the psychology of shapes and then incorporate it in designs if you want to impress your audience. Every geometrical element in the logo impacts the thought process of the audience and has effects on the perception of the brand. Here we are highlighting some basic shapes and their impact.
It is common to use circles in design but the real question is what do they convey? They are considered as soft and welcoming as compared to harshly shaped squares and triangles. Rings are also connected to the idea of marriages because they send a strong message about commitment and unity. It makes the audience believe that the brand is committed to its promise.
The sturdy and consistent nature of circles makes the business appear reliable since there are no breaks in them.
Examples: NASA and the Olympics.
Squares are also quite popular in logos. The audience in search of safety and trust can find it easy to believe in square or rectangular shapes. Some of the most strong and safest things we know are in these two shapes, after all, think about a vault or a house.
This shape depicts power and strength. They are harsher designs and this is why when they are combined with round contours, they pose a perfect picture of reliability, stability, and balance.
Apart from giving a strong message, a square shape can easily make your logo appear outdated. To combat this, you need to play with a solid plan; use color and typography that can last an eternity without becoming irrelevant.
Examples: BBC and Microsoft.
They are the lesser-known shapes of the logo world. They can be appealing if used in the right circumstances. Triangles can inspire so many ideas; they also build a sense of hierarchy and improvement.
It is said that triangles have energy since they push in a certain direction. They may lack a sense of security but they can be very successful in showing innovative ideas behind the venture.
You need to be careful when using a triangle in your logo to point a direction, all the elements should indicate in the direction as well.
Examples: FEDEX and CAT
When we discuss shapes we often forget about lines. The formation of lines is enough to form a perception about the brand.
Vertical lines are associated with sophistication and strength and they also cause the logo to look slimmer. Meanwhile, horizontal lines are known for their calmness and tranquility.
You need to know the personality of a brand before you can choose what kind of lines can be used in its logo. Vertical lines draw the eyes downwards, mostly towards the name of the business. They are engaging and assert a sense of power. In contrast, horizontal lines provide a sense of reliability.
Examples: Sound Cloud (Vertical Lines) and IBM (horizontal lines).
Organic icons and spirals are uncommon but they can create a great impression if done right. Spirals are often misunderstood for circles but in logo designs, they have a very different impact on the audience.
Organic shapes are referred to as the naturally occurring shapes we find in nature. They create a certain level of comfort and warmth for the logo and to the audience.
Examples: Tropicana and Puma.
#9. Balance The Negative Space
We all have seen logos that appear simple in one look but they reveal so much as we keep looking at them. Nothing is obvious at first glance but they are interesting enough that you keep looking at them and the meaning of the design dawns upon you. Designers use negative space to create this effect.
In some designs, the space around the main design is left as it is but in some awesome designs this space is also utilized. This can make a logo to communicate with the consumers on both direct and subtle level.
The smart use of this space shouts creativity while keeping the logo simple. The ultimate purpose of designing a logo is to make it memorable and nothing serves this purpose better than the wise use of negative space. It makes the logo stand out and makes it engaging.
Hidden images and messages in the negative space are a great way to keep consumers engaged with the design. It will be saved in their memory the longer they look at it.
Pro Tip: Check out these 30 Creative Negative Space Logos for more inspiration
#10. Analog Planning
Given all the technological advancements this may sound a bit unnecessary but trust us it is the best way to direct your thoughts. A little planning in analog will give you the perfect direction and a path to follow.
Drawing and sketching the initial ideas with pen and paper helps a lot before going digital. There is the only way to know and that is to try it yourself. You will be glad that you did it.
There is so much that you can achieve through designing a logo but it all depends on the right design. Logo designing is a form of art but remember an entire’s brand identity is at stakes here so you have to be careful.
About the Author!
Maham Khan, a tech enthusiast has years-long experience in writing articles about various tech and app related topics. Bearing the right skills and years-long expertise, she manages to create versatile content every time that impresses the readers and leaves them in awe. She is the resident writer at Logo Knox, the best online logo design service provider globally.