Coming up with ways to increase sales and get your brand known can be an irritating experience, even though it’s one that eventually pays off. However, one of the things that many business owners tend to forget is trade shows; either that or they dismiss it as a waste of time. However, there are a host of benefits for you to being in a trade show, chief among them being increased sales.
But what exactly is a trade show? In short, it’s when members of a particular industry come together to show off and discuss their latest products. In the majority of cases, these are usually held in convention centers or some other large venue and take place over several days, normally a weekend.
Benefits Of Being Involved In A Trade Show
Now that we know what a trade show is, how can they help a business? Well, there are a couple of things that they help with, as any tradeshow blog will tell you. As we alluded to already, trade shows mainly only let those involved in, or heavily interested in, a particular industry. This can help a business in two key areas:
#1. Build Network with Other People in The Industry
First is the fact that business owners can network with other people in the industry. This can help with developing contacts with key suppliers that you may want to work with in the future.
#2. Generate Leads and Sales
Second is the primary reason for attending a trade show; it can help generate leads and sales, as well as give you some much-needed brand awareness. In general, trade shows are open to the general public, which provides businesses with a large audience to promote themselves too.
With that in mind, your brand and products will be seen by more people than might have seen them before, which should see an impact on your leads and generate some sales while you’re there. For companies that appear every year, it could also mean getting some much-needed feedback on improvements to your product.
#3. Plus Get Advice from Respected Industry Leaders
This kind of insight from respected leaders in the industry can prove extremely valuable to your business; it could even end up helping to improve the overall concept behind your product. It can also be the likes of financial advice that helps you while you’re growing your business.
Advice can be one of the best things that you can get at a trade show and, in many cases, can prove invaluable. At the bare minimum, when you leave a trade show, you might have a handful of key industry contacts and some leads to follow-up on when you’re back at the office. When it comes to start-ups or SMEs, sometimes that’s all they need to break into the market and finally become successful.
What You’ll Need To Show Off
Now that you’ve decided to bring your business to a trade show, it’s time to look at what to bring to give off the best impression of your business. With that in mind, there are a few things that you shouldn’t forget.
The first of these is signage, as you’ll need to draw attention to your booth and let people know what your business is.
#2. Media Presentation
This will help gather some interest, but now you need to keep their attention. For that reason, you should have some form of media presentation that further explains your business and its products. This could include videos, images of your products, and even on-screen demonstrations. While your signage will bring in attention, you can use peoples’ time there to learn more about your business.
#3. Business Cards
Business cards and promotional items are a necessity in this day and age. If you put effort into creating customized t-shirts, then this may create a buzz around the convention. This may lead people to actively seek out your business, which will lead them straight into your product or services. You’ll also be developing some brand awareness as you do so; these free goodies will help spread your name around the trade show, even if they don’t come directly to your booth.
You should also hand out as many business cards as you can throughout the convention. Not only is this a great way of getting your brand name out, but it can be an effective form of networking, especially when it comes to certain aspects of your industry. If you’re a supplier to manufacturers, then by passing out your business card, you could be leading to future conversations with manufacturers when it’s more appropriate.