You have started a business recently, built a great website and social media profiles. You have a sign up form just waiting for leads yet they aren’t showing up. Why?
Because your business lacks branding.
Branding is what sells people on the idea, the prestige of being connected with a name that means something.
Here are some useful tips for branding in order to generate leads.
#1. Understand your audience
The first thing you need to do is do a research on your audience and make sure you truly understand them. No part of your branding will work if you aim it at a wrong target. Everything from the color palette to your brand voice needs to be in sync with your audience.
Do some surveys and questionaires if necessary to get enough information from your audience. Then, create buyer personas and stick with them. This way, your branding will be just right for the people you are trying to reach.
#2. Produce valuable content for your audience
What better way to gain attention and trust of your audience than by producing content that’s actually useful to them? Your blog posts could be about anything niche-related. For instance, how to use a certain product or how to do something. Give tips, tricks and expert advice.
Provide them with useful case studies and videos. There are many options when it comes to content. All that matters is that they are high quality and relevant to your customers and visitors.
Your posts should delight your audience and mean something to them.
#3. Be human
People are not really interested if you are not relatable. And being relatable is the main premise of branding, after all. You need to be human and speak to your audience on that personal level. Formal language is long gone – it won’t take you anywhere. Neither will salesy voice. People now react best to brands who are familiar, friendly and honest with them. This will help you gain their trust and eventually, as they get familiar with you, you will turn them into leads.
#4. Be available on social media
Social media is one of your best branding outlets. This is where your audience is and where they are most receptive to your messages. If you are there, engaging with them where they are comfortable, you become a part of their daily lives.
Choose platforms where your audience is mostly present. Make sure that your posts lead them from the social media platform to your site. For instance, share your posts or start an ad campaign. Make sure to also share some funny or interesting things that are not necessarily about your brand but have something to do with it.
#5. Improve your design elements
Your color palette, layout and logo should all be in sync with your brand. For instance, if your brand is all about being funny, you should use bright colors and whimsical elements in your design. Make it match your message and represent who you are as a brand. However, make sure that your design is still pleasing to the eye and that it makes your content a breeze to read. Dark backgrounds are not a good idea and neither are bright or neon letters – not even if you are selling neon signs – so make sure to avoid that. Also avoid cluttering your sidebars or empty spaces on your site. This only distracts the reader. Make sure that the navigation is simple and familiar and that anyone can find their way on the site.
#6. Form a unique brand voice
Brand voice is even more important than the design of your site. It’s what’s letting your users know who you are and what you do in the best possible way. For example, banks or finance websites would probably use a slightly more formal tone of voice than a teen magazine would. Think about your audience and how they speak and then match it to your tone.
“The important thing to remember here is not to go overboard and produce opposite results. Friendly is fine if we are talking about that nice friend you like but not if we are talking about that drunk friend who’s hugging everyone at the bar, telling them their life story,” says Millie Benn, a marketer at Writemyx and Australia2write.
#7. Integrate branding into all elements of doing business
You have to remain consistent in all of the elements of your business. Your brand voice should be in every message your audience sees, no matter how big or small. Stick with your design choices, voice choices and so on.
#8. Figure out your message
You should also figure out who you are and what your message is. Why should your audience care about you? Why are you doing all of this? Because you want to help people? Is it for charity? Is it to raise awareness? Tell your audience why they should give you their email and become a lead.
#9. Use CTAs
“CTAs are essential in every branding strategy. Place them on your website wisely. Too many of them and you’ll overwhelm your visitors. But if you do it properly – a single, striking button per page, containing a compelling message – you can see great results,” says Stephanie Willis, a brand builder at 1Day2Write and Britstudent.
#10. Have an interesting story to tell
Finally, the most important part is to have a story behind your brand. Why did you start this company? What did you do before that? What inspired you to start? All of these questions need an answer and all of them would make and excellent story.
Building a brand that will actively generate leads for your business is a time-consuming process that will take a lot of work, creativity and consistency. However, it will be worth it – just look at some of the most popular brand. They all yield results often just based on the name itself and the connection to the beloved branding and brand voice. Hopefully, these tips will help you generate more leads.