There are 101 challenges to conquer when it comes to content marketing for small businesses. Limited time and resources, intense rivalry, lack of clarity over how to evaluate results, and the list goes on and on.
Choosing which form of content marketing to put money into, on the other hand, is one decision that doesn’t have to be difficult to make.
We’re going to show you 17 different sorts of content marketing and help you figure out which ones will work best for your small business.
How To Determine Which Content Marketing Ideas Will Be Successful?
As you can see, marketing your small business may be done in various methods.
In addition, you may generate even more ideas by keeping an eye on trends, analysing your own data, and conducting research on your target demographic.
But that still remains a question. What steps can you take to improve the likelihood that the marketing strategies you choose will be successful for your company?
When it comes to picking different strategies for content marketing, it can be difficult to even know where to begin.
To make it more manageable, keep in mind the following things:
Determine your objectives
You won’t be able to piece together which sorts of content marketing could assist you in achieving your objectives until you first have a crystal clear concept of what those goals are.
Consider your audience
You have complete control over the objectives and strategies that are implemented. But if they don’t align with who your client is, what they’re engaged in, what their goals are, etc., then you won’t get very far with them.
You’ll be in trouble. But if they don’t align with who your client is, what they’re engaged in, what their goals are, etc., then you won’t get very far with them. You’ll be in trouble.
But if they don’t align with who your client is, what they’re engaged in, what their goals are, etc., then you won’t get very far with them. You’ll be in trouble.
Conduct an assessment of both your resources and your capabilities
Do you have what it takes to develop the kind of material you’re contemplating in terms of the amount of time, money, experience, and other resources at your disposal?
And most importantly, to produce it in a consistent manner? Begin with the strategies to which you can give a “yes” answer.
Test and then modify
Change your strategy if you find that something isn’t working as well as you had hoped it would. If it continues to be unsuccessful, you should look into other options.
It is a process that even the most skilled marketers go through, so you shouldn’t feel as if you have to produce an impeccable content marketing strategy on the very first attempt.
17 Ideas For Content Marketing That Can Be Used By Small Businesses
Let’s get deeper into some successful channels for content marketing as well as some tried-and-true content kinds that are options you should explore for your plan.
1. Make use of the resources provided by your Google Business Profile
The Google Business Profile is an excellent tool for disseminating content as well as producing new material. You can:
Spread the word about the latest company happenings and announcements (you can do this with ease using Google Business Posts!).
2. Exhibit some visuals
You should direct visitors to your profile to content that you’ve developed, such as your most recent blog articles, case studies, white papers, and so on.
A useful piece of advice is to solicit feedback from clients and other individuals who have interacted favourably with your company and to encourage their participation.
After that, you may incorporate those reviews into other content, which will make that contains significantly more potent.
3. Find ideas for your content on social media
A treasure trove of ideas for content marketing may be found on the social media sites where your audience spends the most time. Therefore, pay close attention to:
Find out which of your posts receive the most engagement so that you may create additional material similar to it or develop content that is more in-depth on themes that are popular.
4. The future is now: emerging trends (inside and outside of your industry)
The kinds of material on social media that your competitors are producing and successfully promoting, and how you might do the same.
In addition, you can always conduct a survey or have a conversation with your audience in order to find out what kinds of content they would be most interested in viewing.
5. Make an investment in the production of video content
Videos have a wide variety of applications, including explanations, previews, anecdotes, demos, advertisements and sales, and customer support.
According to the research on the state of video marketing published by Wyzowl in 2022, the process of creating them will only grow simpler and less expensive.
Even better, a high return on investment can be achieved with video marketing thanks to the following:
- 87% of marketers cite an increase in traffic as a direct result of using it.
- According to 94% of marketers, it assists customers in better comprehending the product or service being offered.
- 86% of marketers feel that video has been beneficial to the generation of leads.
- 81% of marketers believe that it has directly driven sales for their company.
It doesn’t matter if you have a specific channel for videos like Youtube or if you incorporate video within other content, either way, it has the potential to be a significant tool for the content marketing of a small business.
6. Create case studies
Case studies are an effective method for separating out from the crowd, particularly in highly competitive fields of business. They go beyond just describing how your products or services have contributed to the resolution of real-world issues.
They provide you with the chance to demonstrate your one-of-a-kind qualities, set yourself apart from your rivals, and, as a consequence, win the confidence of prospective clients.
P.S. While traditional case studies might be useful, you also have the option of doing live case studies and communicating any new information as it becomes available.
7. Develop content that can be interacted with
Content in the traditional forms of text, audio, and video is not extinct. On the other hand, interactive material, such as quizzes, polls, calculators, maps, and sliders, amongst other things, provides a number of advantages.
For one thing, it is interesting and captivating to look at.
On the other, since it is engaging, it is also more lasting, interactive, and likely to produce word-of-mouth excitement surrounding your company. This is because word-of-mouth marketing is one of the most effective forms of marketing.
The 2021 State of Independence study published by Contra is one piece of content that immediately springs to mind for me. If you navigate this report, you’ll see that interactivity makes a significant difference. This is not to say that the standard statistics page or PDF report are in any way flawed.
8. Develop some infographics
It is possible to make the text more interesting to look at and simpler to understand by including various types of visuals.
However, infographics in particular make it simple to condense information that is either extensive or complicated into a format that is easy to understand, brief, and aesthetically engaging.
Keep in mind that the majority of readers only skim the material (especially long-form pieces).
Therefore, providing them with infographics gives them the TL;DR, which enables them to rapidly understand the primary elements.
Infographics are wonderful for piling up social shares since they are both visually appealing and jam-packed with useful information. This is an added benefit of the use of infographics. As a consequence of this, they have the potential to greatly expand the scope of your brand’s reach.
9. Do email marketing
According to the Litmus State of Email Marketing report for 2021, 79% of marketers think that email is one of their top three most effective marketing channels. What for? It makes:
The means for maintaining relationships with both prospective and current clients in order to facilitate a one-on-one conversations with those clients.
It is feasible to segment your audience in order to reach the appropriate people with the appropriate message and, as a result, obtain better outcomes from that message.
Making it easy to measure results gives you the ability to gradually improve the effectiveness of your email marketing initiatives.
Additionally, because it is a channel that you own, it is more future-proof than channels that you do not own, such as social media, which are not under your control.
10. Bust some myths about the industry
Because there is incorrect information in every sector, there is also a window of opportunity to differentiate oneself in every sector.
You may acquire the trust of future consumers and preserve the respect of existing ones if you refute the stereotypes that are prevalent within your sector, particularly if failing to do so might have a detrimental influence on your audience.
11. Bring the audience members behind the scenes
Smaller firms often have a more transparent, down-to-earth, and human quality to their operations, in contrast to larger corporations.
Behind-the-scenes content is effective because of this, in addition to the fact that many individuals have a natural curiosity, particularly with regard to businesses that they enjoy.
Could you film your staff going through a typical day and share it with us? Would you mind giving your followers on social media a sneak peek while you prepare for a big event?
Can you demonstrate how you manufacture a product or provide a service?
12. Please introduce yourself and the members of your team
People are interested in learning who is behind the scenes for the same reason that they are curious about what goes on behind the scenes.
Therefore, even though it may feel awkward at first to put yourself out there and allow others to get to know you and your team, it is important to do so.
It will make them more likely to buy from you and suggest you to others, as well as make you more remembered by them.
13. Allow guest posting or offer yourself as a guest writer
Writing guest articles for other people’s blogs and accepting guest posts on your own blog are two ways to increase the number of potential clients who are aware of your company.
The strategy of taking over other people’s social media accounts or email newsletters, which is gaining popularity, also falls under this category.
In any event, an agreement of this kind is an excellent technique to create relationships, the likes of which could lead to even larger and more significant prospects for joint marketing endeavours.
14. Conducting interviews with opinion leaders
What are the advantages of conducting interviews with industry professionals and, more specifically, those people in your field who are considered to be the most innovative?
For one thing, in addition to the expertise that you offer to your audience, the expert insights that you provide enhance the value of the information that you provide ten times greater.
Another advantage is that your company will be regarded as more reliable and trustworthy as a result of the positive reputations of the thought leaders and the trust that the followers of the thought leaders already have in them.
15. Form alliances with influential people and affiliates
There has been a recent uptick in the use of personal branding, influencer platforms, and affiliate markets. It is currently much simpler than ever before to locate powerful persons who:
Maintain active audiences that share some overlap with your own.
Are you producing content (maybe in your speciality) that has a track record of performing very well?
If you are successful in persuading those individuals or businesses to include your message in the material they produce and promote it to their audiences, you will expand not only your reach but also your credibility and your ability to make sales.
16. Edit and annotate the curated content
There are a variety of advantages to be gained from curating content and communicating your knowledgeable perspective on such stuff.
It makes it easier for your audience to obtain trustworthy articles on themes related to the sector. It eliminates the pressure, as well as the financial burden, of having to create all of the content from scratch.
And it can be useful in establishing ties with other people who create material. When you share their work, they are more likely to share yours in return, which can assist to boost the number of people who see your material.
17. Do UGC campaigns
Short for user-generated content, or UGC for short, user-generated content is not only an effective marketing strategy but also a potent tool, particularly for smaller enterprises.
Since it is produced by clients and supporters of your business, the cost to manufacture it is quite low, and it may be repurposed and dispersed when it has been completed.
When compared to a business attempting to persuade potential customers of how wonderful their product is, this approach comes out as more genuine and charming.
According to research conducted by TINT on the topic of user-generated content (UGC), six out of ten marketers believe that their target demographic interacts more with UGC.
Therefore, if you want to increase the amount of contact that takes place between you and your audience, it is a good idea to ask satisfied customers to submit reviews or to talk about the excellent experiences they have had working with your firm.